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Content Strategist/Co-Visionary

Experienced senior copywriter/content strategist with eclectic background seeks dynamic opportunity to make things happen for amazing clients. Strong business sense derived from a solid mix of corporate, arts, manufacturing and entrepreneurial environments. Strategic thinker and idea-generator with experience in print, broadcast, collateral and online platforms. Technical proficiencies in information architecture, research, content management, social media and online community building/promotion. Engaging writing and presentation skills. Bachelor of Arts, English/Creative Writing Certificate, Kent State University, Kent, OH. Member, American Society of Journalists and Authors (ASJA) and Atlanta Writers Club; Communications Officer (volunteer) for The Artifice Club, a retro-futurist arts organization.

More About Me

I am a student of life and have an insatiable curiosity about just about everything, especially consumer and business trends. Google is my favorite method for investigation on various topics of interest, but I am actually a skilled researcher who knows how to find unique detail to enrich the concepts, strategies and copy I create.

Capabilities

Engaging, dedicated creative strategist and interactive copywriter with experience across a broad spectrum of business and industry, including retail/consumer goods, manufacturing, digital/print media and book publishing, plus entrepreneurial and service sectors. Whether it's a personal or client brand, I have the ability to capture personality and communicate it via concise, targeted messaging that generates results.

Generalist who can write convincingly on a wide variety of topics and across multiple media platforms, including Web sites, microsites, landing pages, Intranets, radio/TV, print, direct mail, trade show and collateral materials.

Detail-oriented, quality-driven professional with a passion for trend-spotting and continuous learning; certificates and coursework in social media, search engine optimization, blogging for business and e-book development.

Work History

1991Present

Writer/Author/Editor

Freelance Writing

Author/co-author of two children's picture books and 24 nonfiction books, including the award-winning The Total Cancer Wellness Guide (with The Wellness Community, BenBella Books, 2007); I Do: Achieving Your Dream Wedding (with singer Jessica Simpson, NVU Productions, 2003); The Everything Feng Shui Book (Adams Media Corp., 2002) and Small Business Savvy (with Norma J. Rist, Adams Media Corp., 2001). Several books are now in second editions. Production and content editor for three e-books: Remembering Our Rose Streets (2000), Disenchanted Evenings (2001) and PMS Mornings (2002). Represented by Frank Weimann of The Literary Group International since 1990. Freelance author of 200+ articles for Akron Beacon Journal, Crain's Cleveland Business, Midwest Living and Writer's Digest magazines (Markets Editor, 1990-92). CareerBuilder columnist at the Akron Beacon Journal, 2006-07.

Aug 1993Present

Content Specialist/Co-Visionary

Get Going Places LLC/CrazyHappyWork

Built copywriting customer base that included B2B/B2C clients such as Campbell-Ewald Advertising, Wyse Advertising, Akron Childrens Hospital (Palliative Care Web content), Design Collaborative LLC, Playhouse Publishing, Neurotherapy Counseling Associates, SACS Consulting, Jo-Ann Stores, inc. and Malone Advertising (now Geometry Global). In 2010, researched and wrote for JWT/Ogilvy Action's ShopperSight News, an e-newsletter covering shopper marketing insights and events. Current focus is on helping others find work they love through vision boards, career coaching and creative resume development. Also edit e-books for business clients and craft marketing and collateral materials for a variety of small business clients. Pro bono work includes serving as Communications Officer for The Artifice Club and writing features and review articles for Steampunk Chronicle.

Jan 2015Aug 2015

Editorial Copywriter (Freelance/Contract)

Scientific Games International
Interviewed key executives and wrote editorial content for trade journals in the lottery and gaming industries. 
Oct 2013Apr 2014

Senior Copywriter (Contract)

JWTInside

Developed targeted content and well-crafted messaging aimed at helping major brands attract, recruit and retain top talent. Worked closely with Creative Director, Art Director and Project Manager to ensure maximum effectiveness and engagement based on strong insights, strategic development and a "Four Truths of Storytelling" philosophy. Clients included The Home Depot, NewYork-Presbyterian Hospital, UCLA Health, LF USA, TGIFridays and Children's Hospital of Atlanta.

Sep 2011Feb 2013

Strategy & Content Specialist

Mighty 8th Media

Mighty 8th Media is a full-service strategic marketing and advertising agency that creates customized “missions” for B2B and B2C clients like Allgood Pest Solutions, CablesAndKits.com, MR Systems, Gwinnett County Public Schools, Holtkamp Heating & Air Conditioning, Inc., Sparkfly and Lovin’ Spoons. Developed in-depth, revenue-producing strategic marketing plans for growing companies while also handling copywriting needs for RFPs, rack cards, brochures, trade show booths and web content.

Jan 2007May 2010

Senior Copywriter

Geometry Global (formerly Malone Advertising)

Background: Geometry Global (formerly JWT/OgilvyAction and Malone Advertising) creates partnerships between brands and the people who sell them to connect with the people who buy them. I was a Senior Copywriter beginning in 2008, primarily working with the Nestle Confections and Beverages, John Deere, Goodyear Engineered Products and Johnson & Johnson accounts. Developed concepts and created targeted content for Web/print/radio/TV advertising, trade shows, special events, direct mail campaigns, shopper marketing and multi-brand opportunities. Creative lead for Stouffer's and Lean Cuisine brands (2008-09); worked with multi-agency teams to develop strategic messaging and communications platforms. Began Malone career in May 2006 as a freelance copywriter, working on Bayer, Kimberly-Clark and Revlon accounts.

General Functions: Presented creative solutions that met client objectives and strategies. Worked closely with account services to understand all aspects and ensure the success of client's creative communications. Approached creative projects from the client level to ensure brand and retailer quality and consistency of the creative expression. Reviewed and thoroughly understood brand DNA, client history and competitive analysis for all accounts in the group. Directed outside vendors; contributed to the growth of copywriters, art directors, designers and studio personnel through collaboration and by example. Collaborated with others assigned to the job to deliver strong, thoughtful creative solutions. Provided rationale for new creative jobs and reviewed any revision jobs for the accounts within the group to ensure brand guidelines were met and that creative met agency standards.

Jan 2002Jan 2006

Communications and Media Relations Manager

GOJO Industries

As a one-woman in-house advertising/PR department working with a small group of talented designers, generated agency-quality marketing communications materials on a regular basis.

Collateral: Strategized and created content for marketing collateral including brochures, sales training materials, promotional flyers, direct mail, POP displays and corporate capabilities presentations. Invented the trademarked "All Systems GOJO" theme that continues to be used in online and trade magazine advertising.

PR: Q3 2005 efforts represented more than $100K in free editorial space. Conceptualized and produced corporate press releases, trade publication feature articles, branded advertising and e-Newsletters.

Web: Managed content database for the GOJO Online Press Room. Built compelling content for Intranet site as well as many top-level pages for the main GOJO.com Web site.

Corporate Communications: Managed media relations, serving as Corporate Spokesperson for national media inquiries from the likes of The Wall Street Journal, USA Today, New York Times, CNN.com and NBC's "Today Show," closely aligning efforts with Porter Novelli on media relations pertaining to the PURELL Hand Sanitizer brand.

20002001

Information Architect

DigitalDay

Editorial/content lead for million-dollar J.M. Smucker Company Web site. Conceived specific editorial sections of the site and wrote all top-level copy for "A Family Company" recruiting and "Smucker's Smiles" online game sections. Provided concise, targeted content and strategic branding concepts for a wide variety of consumer Web sites, business-to-business sites and large corporate Intranet sites. Collaborated with a talented team of designers, copywriters, technicians and account executives to achieve useful, yet user-friendly sites following a patented DigitalDay creative process.

Jan 1998Jan 1999

Advertising Writer/Editor, Special Sections

Akron Beacon Journal

Key member of publication launch team for HomeHunter advertorial product; created weekly content for both in-print and online versions. Generated feature copy for 25-30 other advertorial products, including New Baby News and the NEC World Series of Golf supplements. Concepted and delivered all promotional/collateral copy associated with special publications, including print ads, brochure copy and Web content. Prior to joining the ABJ full time, wrote more than 100 articles as the "Gallery Row" art columnist.

19941995

Speaking & Presentation Skills Trainer

Voice Pro, Inc.

Taught speaking and presentation skills to corporate clients nationwide via individualized, experiential workshops. Wrote and produced "Professional Presence" course that resulted in an additional stream of income for the company.

19901991

Editor

EveryBody's News

Managed and motivated staff of 30 freelancers for free, bi-weekly arts/entertainment newspaper. Directed all editorial processes, from story assignment to pre-press proof. Crafted numerous articles, including the award-winning "Hot Young Stars of the Symphony" feature (1st Place, Cincinnati Editors Association). Served as community liaison and brand ambassador; promoted newspaper citywide through collaborative working relationships and key contact development.

19871989

Associate Editor

Appliance Manufacturer magazine

Envisioned successful "Design for Manufacturing Solutions" publication marketing strategy that resonated with readers and led to message realignment across all marketing collaterals. Initiated and produced several cover stories on popular topics such as chlorofluorocarbons (CFCs) and the publication's annual "Supplier of the Year" issue.

References

Paul Nawrocki

"Katina Jones reworked my resume for me after I was out of work and had taken to the streets wearing a sandwich board and handing out my old resume. Her approach to resume writing is totally unique, understanding who the person is behind the resume and making sure that it comes through and not just as another list of facts. Not only is my resume much more effective, it really gave me a boost to read her presentation, all sounding terrific while every word of it true. I wholeheartedly recommend her as a resume writer to anyone looking to do a real makeover on themselves. You might also enjoy reading one of her many books on a wide variety of topics."

Christopher Gargoline

"Katina is a true professional in every sense of the word. She is dedicated to helping her customers achieve their goals. I would recommend her to others without a second thought."

Craig Tatton

"Katina is an extremely loving, caring, uplifting and creative person. She was intrumental in updating my resume and helping me show my strengths. She's a wonderful writer and brings high energy and professionalism to everything that she touches."

Kathryn Michael

"Katina is extremely innovative. She produced a website for my campaign in 2000, before most elected officials had their own websites in Summit County. She was also the first to produce a postcard-size piece of campaign literature for me, which has since been duplicated by other elected officials. She's GREAT!"

Jon Dodge

"Katina has great insight from all perspectives on a given task/job."

Becky Simpson

“Katina's professionalism is top-notch! She is a creative, skillful communicator with a mind for business. Her ability to understand the business needs allows her to build a media campaign to get the maximum impact while anticipating future communication needs. She strives for the best project outcomes and is a cooperative, dependable team participant.” 

Education

19831986

BA

Kent State University

Certificate in Creative Writing (poetry focus).

Portfolio Spotlight

Recent Portfolio

Skills

"Geek" Capabilities
Skilled in Mac and PC platforms and programs. Love new gadgets, apps and Web sites. Investigate new trends as a hobby. Literally sleep with my iPhone (pzziz sleep app is the best). "Gadget Girl" tools include Samsung Galaxy tablet, Samsung Galaxy Note, Nook, Samsung Gear Fit and Bluetooth accessories.