As a one-woman in-house advertising/PR department working with a small group of talented designers, generated agency-quality marketing communications materials on a regular basis.
Collateral: Strategized and created content for marketing collateral including brochures, sales training materials, promotional flyers, direct mail, POP displays and corporate capabilities presentations. Invented the trademarked "All Systems GOJO" theme that continues to be used in online and trade magazine advertising.
PR: Q3 2005 efforts represented more than $100K in free editorial space. Conceptualized and produced corporate press releases, trade publication feature articles, branded advertising and e-Newsletters.
Web: Managed content database for the GOJO Online Press Room. Built compelling content for Intranet site as well as many top-level pages for the main GOJO.com Web site.
Corporate Communications: Managed media relations, serving as Corporate Spokesperson for national media inquiries from the likes of The Wall Street Journal, USA Today, New York Times, CNN.com and NBC's "Today Show," closely aligning efforts with Porter Novelli on media relations pertaining to the PURELL Hand Sanitizer brand.