I have more than 10 years’ experience in corporate communications, holding key positions with General Motors and Rolls-Royce. In my role at MediaTile, I work closely with customers to access their digital signage network needs and recommend effective deployment scenarios, and impactful, influential employee-related content. An enthusiast in devising creative ways to engage employees with detailed and deadline-oriented messaging, I was among the first to promote digital signage for its key benefits and advantages for employee communication. In 2009 I was named the Top Blogger in the Top 50 Indiana Blog competition and the Most Influential Social Media Dude at the Indiana Social Media Summit. I also received the 2009 President's Award from the Hoosier Chapter PRSA, for my board contributions. I am the co-founder and host of Indy Social Media Breakfast. I also currently serve on the Alumni Board of Directors at Butler University and am the Director of Communications for the Hoosier Chapter PRSA.
Apr 2009 - Present
Co-Founder and Co-Host
Indy Social Media Breakfasts are free events that merge networking, education and awareness for Indianapolis area non-profits and arts organizations. Marketing, public relations and social media professionals are invited to attend, as well as those simply interested in learning more about what social media can do for their organization.
Oct 2008 - Present
Alumni Board of Directors
Nov 2007 - Present
Director, Business Development & Social Media
MediaTile (www.mediatile.com) is one of the very few companies in the world that provides a comprehensive, all-in-one digital signage platform that integrates an LCD HD display, media player, network access, and a web-based control system. With MediaTile, I am focused on developing digital signage solutions for three key vertical markets: corporate communications; universities/education; and banking/finance. MediaTile is the ideal solution for those looking for a digital signage solution without the IT headaches. Because MediaTile's signage uses cellular technology to deliver video and messaging, no IT infrastrucure investment is needed. Plus, the broadcast portal, which allows for uploading and scheduling content, is completely web-based - no software needed.
Sep 2005 - Dec 2007
Manager, Internal Communications
• Developed internal communications plans, strategies and programs to support the strategic goals and business objectives. • Responsible for managing, writing and delivering communications programs to provide employees with information needed to understand and support business objectives and clearly understand their role in achieving results. • Created processes to improve communications, including face-to-face communications tools and strategies for front-line supervisors and managers. • Supported the redesign of the North America and Indianapolis intranets, along with the local e-newsletter published twice a week, resulting in measurable visits and readership. • Launched an internal TV system using MediaTile's cellular technology, reducing IT infrastructure costs by $300,000 and improving content readiness and quality. • Developed an employee engagement program that saw steady improvement, with more than 20% of the employees taking part.
Jun 2003 - Jun 2005
Business Communications Integrator
• Implemented the GM North America internal communications improvement process for the Indianapolis Metal Center. • Ran five communications processes: weekly team meetings; quarterly business reviews; state of the business presentations; Diagonal Slice; and newsletters. • Organized communications support activities at the plant, including videography and photography. Coordinated local media relations activity. Provided communications counsel to onsite executive management. • Formed an employee recognition program that pointed back to the organization’s key business strategies, rewarding those employees who supported business objectives. • Achieved the highest communications effectiveness score three consecutive years (2003 – 2005) amongst all GM metal fabricating plants.
Jan 2003 - Jun 2003
Communications Project Leader
• Managed the company’s public relations efforts through local media, national media and trade magazines. • Researched and composed speeches for the president, chief executive officer and chairman of the board. • Developed key internal messages for publishing on the OneAmerica Portal, reaching 2,500 employees. • Coordinated business and community advertising opportunities for the enterprise and partner companies. • Directed the management of all conference promotional materials, including writing and design. • Acted as the editor for OneVoice, a magazine with a circulation of 4,000 for employees and retirees.
Jun 1999 - Nov 2002
Manager, Online Communications and Branding
• Produced branded marketing materials and advertisements for use throughout the Division. • Supervised Division content creation for Cancer.org, the organization’s national Web site. • Led the communications effort in advocacy collateral development and public relations. • Launched and administered the organization’s online brand management tool. • Redesigned and conducted new staff training in communications for Division staff.
Jun 1998 - Jun 1999
• Initiated product rollouts, which included creating direct mail pieces and advertisements. • Wrote consumer and agent branded marketing materials targeting a specific audience. • Developed product-specific branded advertising for use in national publications. • Led a new product marketing effort, including the creation of marketing collateral and external press releases, within six months of joining the company.