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  • Accounts professional with 12 years of experience in the areas of Finance, Finalisation of Accounts, Budgeting, MIS, Taxation, Auditing, Commercial Operations and Fund Management.
  • Presently associated with Rediffusion Dentsu Young & Rubicam Pvt. Ltd., Mumbai as General Manager - Finance
  • A strategic planner with expertise in analyzing existing systems & procedures, preparing new Business / Client Fee plans, designing internal control systems and facilitating effective decision-making.
  • An effective communicator with excellent relationship building, analytical and negotiation skills with experience in liaising with banks, regulatory authorities, suppliers and clients.
  • Gained thorough knowledge of Bank Guarantees, cash flow and budgeting.

Work experience

Aug 2009Present

General Manager - Finance

Rediffusion Y&R

Key Deliverables:

Strategic Financial Management / New Initiatives

  • Have worked in Delhi, Chennai, Bangalore and currently Mumbai.
  • Heading finance functions involving designing & implementing systems, policies & procedures to facilitate internal financial control towards the accomplishment of organisational goals.

Budgeting & MIS

  • Formulating budgets and analysing variances to determine difference between projected & actual results and implementing corrective actions.
  • Supervising the preparation of MIS reports and other statements to provide feedback to top management on financial performance viz. fund management, credit control, profitability, etc.

Accounts Payable / Receivables

  • Interacting with suppliers / creditors for timely payments and handling receivables through ageing analysis to ensure the target with prominence to client satisfaction.
  • Preparing outstanding statements, decentralized billing / invoices and payment cheques / vouchers.
  • Performing the reconciliation of accounts for yearly financial closing.
  • Ensuring speedy processing of payments to creditors and preparing credit notes.

Fund Sourcing & Control

  •  Liaising and negotiating with banks to meet working capital requirements.
  • Monitoring the inflow & outflow of funds and ensure optimum utilisation of available funds in profitable investments to accomplish organisational goals.

Accounts & Costing

  • Finalising the accounts according to the IGAP.
  • Quarterly closing.
  • Designing & implementing systems & procedures for the preparation & maintenance of statutory books of accounts and financial statements, ensuring compliance with time & accuracy norms.
  • Liaising with banks for long/short term loans and managing the working capital.

Commercial Operations

  • Monitoring and ensuring commercial invoices, prepared as per the tax planning and with in the accounting norms.
  • Supervising interaction with govt. departments and regulatory authorities for ensuring compliance with various statutory obligations.


  • Coordinating with Internal and Statutory Auditors to complete their audits for finalization of balance sheet.
  • Evaluating internal control systems / procedures, preparing audit reports with a view to highlight the shortcomings and implementing necessary recommendations.
  •  Understanding audit requirements; observing & validating process for following quality procedures.
  • Ensure necessary SOX compliance and maintain related records.


  • Size of turnover handled Rs 250 Crores
  • Managed DSO below the required target.
  • Kept the finance cost below minimum compared to budget.
  • Managed a team of 15 members.
Aug 2007Aug 2009

General Manager- Finance

Rediffusion DYR Pvt Ltd
General Manager Finance at Rediffusion DYR Heading Accounting and Finance Funtion for South India
Apr 2004Aug 2007

Commercial Manager

Rediffusion DYR Pvt Limited
was responsible for Finance & Accounting of Rediffusion DYR & Wunderman India ( Chennai )
Apr 2001Apr 2004

Finance Manager

Everest Brand Solutions
Jan 2001Mar 2001

Sr Finance Executive

Grey Worldwide
Mar 1998Jan 2001

Finance Executive




Masters in Commerce


B Com ( Hons )

ICWAI Intermediate

Institute of Cost and Work Accountants of India


Chartered Certified Accountant (ACCA) London, UK

MBA Financial Management

MBA Finance ,Symbiosis institute of Management Studies