Viney Bhatia

Viney Bhatia


  • Accounts professional with 12 years of experience in the areas of Finance, Finalisation of Accounts, Budgeting, MIS, Taxation, Auditing, Commercial Operations and Fund Management.
  • Presently associated with Rediffusion Dentsu Young & Rubicam Pvt. Ltd., Mumbai as General Manager - Finance
  • A strategic planner with expertise in analyzing existing systems & procedures, preparing new Business / Client Fee plans, designing internal control systems and facilitating effective decision-making.
  • An effective communicator with excellent relationship building, analytical and negotiation skills with experience in liaising with banks, regulatory authorities, suppliers and clients.
  • Gained thorough knowledge of Bank Guarantees, cash flow and budgeting.

Work experience

Work experience
Aug 2009 - Present

General Manager - Finance

Rediffusion Y&R

Key Deliverables:

Strategic Financial Management / New Initiatives

  • Have worked in Delhi, Chennai, Bangalore and currently Mumbai.
  • Heading finance functions involving designing & implementing systems, policies & procedures to facilitate internal financial control towards the accomplishment of organisational goals.

Budgeting & MIS

  • Formulating budgets and analysing variances to determine difference between projected & actual results and implementing corrective actions.
  • Supervising the preparation of MIS reports and other statements to provide feedback to top management on financial performance viz. fund management, credit control, profitability, etc.

Accounts Payable / Receivables

  • Interacting with suppliers / creditors for timely payments and handling receivables through ageing analysis to ensure the target with prominence to client satisfaction.
  • Preparing outstanding statements, decentralized billing / invoices and payment cheques / vouchers.
  • Performing the reconciliation of accounts for yearly financial closing.
  • Ensuring speedy processing of payments to creditors and preparing credit notes.

Fund Sourcing & Control

  • ¬†Liaising and negotiating with banks to meet working capital requirements.
  • Monitoring the inflow & outflow of funds and ensure optimum utilisation of available funds in profitable investments to accomplish organisational goals.

Accounts & Costing

  • Finalising the accounts according to the IGAP.
  • Quarterly closing.
  • Designing & implementing systems & procedures for the preparation & maintenance of statutory books of accounts and financial statements, ensuring compliance with time & accuracy norms.
  • Liaising with banks for long/short term loans and managing the working capital.

Commercial Operations

  • Monitoring and ensuring commercial invoices, prepared as per the tax planning and with in the accounting norms.
  • Supervising interaction with govt. departments and regulatory authorities for ensuring compliance with various statutory obligations.


  • Coordinating with Internal and Statutory Auditors to complete their audits for finalization of balance sheet.
  • Evaluating internal control systems / procedures, preparing audit reports with a view to highlight the shortcomings and implementing necessary recommendations.
  • ¬†Understanding audit requirements; observing & validating process for following quality procedures.
  • Ensure necessary SOX compliance and maintain related records.


  • Size of turnover handled Rs 250 Crores
  • Managed DSO below the required target.
  • Kept the finance cost below minimum compared to budget.
  • Managed a team of 15 members.
Aug 2007 - Aug 2009

General Manager- Finance

Rediffusion DYR Pvt Ltd
General Manager Finance at Rediffusion DYR Heading Accounting and Finance Funtion for South India
Apr 2004 - Aug 2007

Commercial Manager

Rediffusion DYR Pvt Limited
was responsible for Finance & Accounting of Rediffusion DYR & Wunderman India ( Chennai )
Apr 2001 - Apr 2004

Finance Manager

Everest Brand Solutions
Jan 2001 - Mar 2001

Sr Finance Executive

Grey Worldwide
Mar 1998 - Jan 2001

Finance Executive





Masters in Commerce


B Com ( Hons )
2001 - Present

ICWAI Intermediate

Institute of Cost and Work Accountants of India
2006 - 2008


Chartered Certified Accountant (ACCA) London, UK
2002 - 2004

MBA Financial Management

MBA Finance ,Symbiosis institute of Management Studies