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I have over 8 years experience in public relations, marketing and events. I have managed multimillion dollar events, created sweepstakes, developed branding programs, and managed many sponsorship campaigns through out-of-the-box promotional programs.

Work experience

Nov 2008Aug 2009

Event Manager/Consultant

Moxie and the City LLC
- Create strategic marketing plans for events - Plan and execute all networking events for Moxie and the City - Create a comfortable, and inviting environment for guests to mingle and network - Help develop contact lists to increase attendance at events - Assist developing brand strategies to create awareness in the marketplace for Moxie networking events
Jul 2008Oct 2008

Senior Marketing Manager

Arthur Frommer's Budget Travel
- Developed strategic marketing programs to help break non-endemic accounts including automotive, financial, packaged goods, fashion/beauty, health, and consumer electronics for Budget Travel and Girlfriend Getaways - Completed all non-endemic and some travel RFPs - Helped develop branding strategies to create awareness in the marketplace for Girlfriend Getaways - Worked with sales representatives to identify client needs and opportunities, and developed competitive packages for clients - Worked with PR firm to come up with monthly promotions - Assisted in the development of the new branding initiatives for Budget Travel - Managed and developed non-endemic merchandising programs including events, street team distribution, and out-of-home programs. - Helped develop big signature programs and competitive added value opportunities/partnerships such as charity tie-ins, retailers, and event companies - Managed the media kit development of Girlfriend Getaways
Oct 2005Jul 2008

Associate Marketing Manager

Parade Magazine
- Oversaw development of all merchandising proposals - Managed all fulfillment of merchandising proposals including relationships with vendors, coordinated events, uploaded badges to, etc. - Managed all travel and health related marketing requests - Produced client-specific presentations that effectively positioned Parade as a unique business solution on sales calls - Managed Autism Speaks partnership - Developed multi-media branding initiatives, promotional tools and direct mail campaigns - Managed creative development, media planning and consumer marketing efforts, including print, television, radio, cinema and outdoor advertising - Produced collateral materials in support of ad sales process, including presentations, advertising mock-ups, sell sheets and client mailings - Managed month long sweepstakes for agencies across the country including OMD, Zenith Media, Doner, and GM Planworks - Participated in presentation workshops
Apr 2004Oct 2005

Marketing Coordinator

Adweek Magazines
- Planned and coordinated Adweek special events such as the launch parties of Marketing y Medios - Managed client value added programs including “Virtual Reality” custom merchandising programs - Acted as a direct contact for salespeople, printers, production plant and outside vendors to ensure program is executed to client’s satisfaction - Coordinated bonus distribution of magazines to industry events through out country, including ordering bins, arranging payment, and sending magazines - Coordinated awards programs including the Sales and Marketing Management Awards. Handled promotion of the contest both in print and online, collected entries and organized judging.
Jul 2001Apr 2004

Publicity /Marketing Assistant

Barnes & Noble Publishing
- Wrote press releases for MetroBooks imprint, prepared sales and media kits, updated and maintained display cases in show room - Researched new titles, wrote presentation, and presented for spring 2004 sales conference - Established a bi-weekly newsletter, provide statistics on sales, new titles and forecast for the months ahead




Hofstra University