Eric Lund

Eric Lund


An accomplished leader and personal producer with over 25 years of experience in sales management, business development, wholesaling and relationship management at the regional and national level in the banking, brokerage and insurance industries.

Consistent history of progressively responsible positions with a reputation for building and maintaining successful and highly motivated sales teams and distribution networks.

  • Sales and Business Development
  • Established Industry Contacts
  • Strategic and Market Planning
  • Polished Presentation Skills
  • Key Account Management/Retention
  • Staff Development and Motivation

Work History

Work History
May 2003 - Mar 2010

SVP - Sales and Marketing

Maple Life Financial

Maple Life Financial is a leading ‘Provider’ in the life settlement industry.  Its primary businesses are acting as an advisor, distribution bridge and portfolio servicer for institutional capital markets investing in the secondary life insurance market. (employees >50 less than 100)

SVP Sales and Marketing (2006 - 2010)

Reporting to CEO and member of 4 person senior team, owned responsibility for distribution including a large national network of independent life /specialty life settlement brokers and all aspects of marketing including web and electronic media.

  • Grew brokerage network to over 400 contracted BGA’s and specialty settlement brokers
  • Increased volume of submitted polices 250% to over $20 billion from 2006 to 2009
  • Increased revenue from single policy submission over 150% from 2006 to 2008
  • Increased industry leading newsletter ‘Street Talk’ footprint to over 1mm recipients.

 Western US Sales Manager (2003 - 2006)

Primary responsibilities included wholesaling, business development and relationship management

  • Increased fiscal year 2003 submitted death benefit by 100% over 2002
  • Increased fiscal year 2004 submitted death benefit by 50% over 2003
  • Increased number of producing BGA’s by 50% over 3 consecutive years
  • Successfully built quality relationships with key decision makers of BGA’s within assigned territory
Mar 2001 - Dec 2002

SVP - Sales and Marketing


An international Dublin based enterprise software company focusing on the development and licensing of web based solutions for the automation of life insurance underwriting and point of sale/new business processes.  Its target markets included insurance companies and distributors of insurance products like banks and broker dealers. The company ceased its North American operations in 2002 and was subsequently acquired by Munich RE in 2006. (employees <50>

SVP Sales and Marketing (2001 - 2002)

Reporting to CEO was responsible for all aspects of sales and marketing including direct relationship and project management of critical key accounts

  • Successful recruitment and deployment of a five person sales force with over 100 years of combined experience in financial services and enterprise software sales
  • Direct relationship responsibility for key accounts at Hartford Life and National Life of Canada, representing over 50% of cash revenue generated by the company in 2002.
  • Developed comprehensive business and strategic planning process including the design and maintenance of comprehensive target acquisition matrices.
  • Responsible for functional design of software including product and compliance  components.
Jan 1992 - Mar 2001

VP - Director of National Accounts

GE Financial Assurance

Now known as Genworth the company is a leading provider of insurance and investment products through multiple distribution channels. Joined GE via acquisition as an employee of Great Northern Annuity (GNA) the first company acquired by GE Capital as it built the retail financial services company. Over an eight-year span filled progressively responsible roles in national accounts, relationship management, wholesaling and business development primarily in the bank channel. (employees>1,000)

  • Successfully managed a diverse team of eight director level associates, eight wholesalers and oversight responsibility for approximately 75 active bank and brokerage relationships
  • Contributed to the achievement of a bank channel production records of $1.9 billion in 2001 and $1.2 billion in 1999 including;

o    Life products production up 172%

o    Fixed annuity production up 106%

o    Variable annuity production up 85%

o    Mutual fund production up 27%

  • Contributed to new selling agreements for 64 products and 13 new bank relationships including Fleet/Bank Boston, Wells Fargo, Comerica and Charter One.

Relationship Manager / Business Development (1993-1998)

  • Working closely with the banks sales, product, operations and compliance departments influenced the conversion from GNA fixed annuities to GE branded fixed annuities at Bank of America
  •  Increased year over year annuity production at Bank of America by 60%, $131mm in 1997 to       $216mm in 1998, nearly 30% of total 1998 annuity production for the channel.
  • Introduced  variable annuity at Bank of America generating sales of $44mm from August through December of 1998 contributing approximately 25% of 1998 VA production in the channel
  • Managed variable annuity production at KeyCorp to 118% of goal, placing GEFA as KeyCorp’s #2 1998 annuity carrier (total of 12 carriers) based on % to goal.
  • Winner of prestigious GE Capital Pinnacle Award in 1998 for accomplishments at BofA.
Jan 1988 - Jan 1992

Program Director

HomeFed Bank

HomeFed Bank was a progressive CA thrift and one of the first to promote the sale of annuities and mutual funds throughout its extensive branch network. Great Northern Annuity (GNA) was an equally progressive insurance company focused on distribution of annuities and mutual funds through its broker dealer affiliate.  Beginning as a ‘dually employed’ associate  became a Home Fed employee and then back to GNA when the bank ran into lending problems in the S&L crisis and was eventually sold by the RTC. GNA was then acquired by GE Capital. Over five year span was given increasingly responsible sales management and leadership roles concluding with oversight responsibility for the entire Alternative Investment Program at HomeFed Insurance Services. (employees>1,000)

Program Sales Manager (1990-1993)

  • Directed a sales force of six regional managers and 75 registered representatives generating over $200mm in annuity and mutual fund sales through 212 branches in the state of California
  • Responsible for oversight of compliance, product review and development and negotiations with product vendors and third party broker dealer
  • Primary interface with third party b/d for all resolution of customer complaint, broker compliance and program regulatory issues
  • Coordinated transition from externally owned sales force to an internal bank employed team
  • Winner of HomeFed Sales Manager of the year award in 1992

Regional Sales Manager (1988-1990)

  • Coordinated start-up and development of new region
  • Managed a sales force of eleven registered representatives offering mutual funds and annuities
  • Serviced accounts in 38 branches in the Central California area
  • Generated 28 million dollars in sales in 1989 from a de novo territory
1982 - 1988

Registered Representative

Kidder Peabody/EF Hutton

 Mergers largely dictated the number of firms here. Same same branch manager at three of the firms. As a licensed Registered Representative developed and serviced a successful book of clients using needs based selling.  left to pursue a management opportunity with HomeFed Bank. (employees >1,000)

Registered Representative (1982-1988)

  • Built a successful book of business averaging approximately $100,000 in gross commissions annually
  • Leveraged Products Coordinator for EF Hutton office


1973 - 1975


California State University-Chico



Technical Competencies

  Proficient in Windows/PC based software including but not limited to all MS Office products



Life and Health