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Summary

All-purpose creative marketing pro developing and executing

ideas that bring life to brands.

Work experience

1999Present

Partner/Owner

Mojo Marketing

I started Mojo to provide focused, creative, and strategically sound marketing solutions for brands at every stage of development.

Taking a holistic view of our partners' marketing challenges, I focus on new ideas, solving problems, client relations,  business development, and increasing revenues for clients including:

Turner Sports, Toshiba, DeBeers, Reader’s Digest, Hearts On Fire, Lyons Group.

Major Contributions:

Expanded client roster and fueled Mojo revenues through organic growth based

on one-of- a-kind marketing solutions.

Presented new business plan to a major jewelry manufacturer and grew sales to

$10 million in 2 years through new product concepts, and licensing initiatives with     WB, DreamWorks, King Features.

Re-positioned publishing company ThomasNet to become #1 online resource for     industrial marketing services.

Developed brand positioning and launch plan for Lyons Group’s Game On!                 franchise at Fenway Park and Caesar’s Pier Atlantic City.

19992005

Founder

buyarock.com

Seeing an opportunity well ahead of the market, we launched one of the very first jewelry e-commerce sites.  

buyarock.com provides a no-pressure education-heavy shopping experience for the clueless male strapped with the responsibility of buying diamond jewelry for the first time.  

Built to educate, entertain, and to sell this award-winning site is enjoying a recent makeover and is poised to garner a significant share of the online jewelry market.

Dec 1988Jun 1999

Principle

Groome Consulting

General marketing consultant for hire and entrepreneur.

Major Contribution:

Launched diamond jewelry e-commerce site www.buyarock.com. 

19981999

Account Services Director

kbpwest

Hired to run all accounts. 

Major Contribution:

Revived and re-launched Boudin Sourdough Bakeries, San Francisco’s oldest brand. 

19941997

Founder

Odiorne Wilde Narraway Groome

Opening the doors with Electronics Arts as our first client our job was to establish EA SPORTS as the #1 sports game in the US. Once that was achieved my responsibilities expanded to include director of new business.  OWNG quickly grew from a 4 person start-up to a serious player in the highly creative and competitive world of SF agencies with over 30 talented team members.

Major Contributions:

Increased agency billings from $1 to $20 million in 3 years.

Grew EA Sports to #1 video game brand worldwide.

Led new business charge winning:

Beaulieu Vineyard,McKenzie River Brewing Co., The Bay Area Mercedes-Benz Dealer Group, Sierra Expressway, SportsLab, ACA Joe, Silicon Gaming, and Sunvalley Mall. 

Jan 1994Apr 1994

Advertising Manager

EA Sports

Major Contribution:

Managed Spring multi-platform advertising campaign and developed deep relationships with key members of the Electronic Arts marketing and executive teams.

19921994

AE

Goldberg,Moser,O'Neill

Major Contributions:

Positioned and launched EA Sports brand with the groundbreaking

"Gimme" TV campaign.

Pitched, won, and managed $6 million Black Angus account. 

19891992

Account Executive

NW Ayer

Major Contributions:

Ran daily operations of Maxfli Golf account and DeBeers advertising program.

19871989

Receptionist/Assistant AE

Lord Geller Federico Einstein

Major Contributions:

Answered phones and worked on IBM account.

MOJO VIDEOS

buyarock.com

LYONS GROUP

LUXURY GOODS

Education

19821986

BA

19781982

High School

St. George's School

EA SPORTS

MISC WORK