All-purpose creative marketing pro developing and executing

ideas that bring life to brands.

Work experience

Work experience
1999 - Present


Mojo Marketing

I started Mojo to provide focused, creative, and strategically sound marketing solutions for brands at every stage of development.

Taking a holistic view of our partners' marketing challenges, I focus on new ideas, solving problems, client relations,  business development, and increasing revenues for clients including:

Turner Sports, Toshiba, DeBeers, Reader’s Digest, Hearts On Fire, Lyons Group.

Major Contributions:

Expanded client roster and fueled Mojo revenues through organic growth based

on one-of- a-kind marketing solutions.

Presented new business plan to a major jewelry manufacturer and grew sales to

$10 million in 2 years through new product concepts, and licensing initiatives with     WB, DreamWorks, King Features.

Re-positioned publishing company ThomasNet to become #1 online resource for     industrial marketing services.

Developed brand positioning and launch plan for Lyons Group’s Game On!                 franchise at Fenway Park and Caesar’s Pier Atlantic City.

1999 - 2005


Seeing an opportunity well ahead of the market, we launched one of the very first jewelry e-commerce sites. provides a no-pressure education-heavy shopping experience for the clueless male strapped with the responsibility of buying diamond jewelry for the first time.  

Built to educate, entertain, and to sell this award-winning site is enjoying a recent makeover and is poised to garner a significant share of the online jewelry market.

Dec 1988 - Jun 1999


Groome Consulting

General marketing consultant for hire and entrepreneur.

Major Contribution:

Launched diamond jewelry e-commerce site 

1998 - 1999

Account Services Director


Hired to run all accounts. 

Major Contribution:

Revived and re-launched Boudin Sourdough Bakeries, San Francisco’s oldest brand. 

1994 - 1997


Odiorne Wilde Narraway Groome

Opening the doors with Electronics Arts as our first client our job was to establish EA SPORTS as the #1 sports game in the US. Once that was achieved my responsibilities expanded to include director of new business.  OWNG quickly grew from a 4 person start-up to a serious player in the highly creative and competitive world of SF agencies with over 30 talented team members.

Major Contributions:

Increased agency billings from $1 to $20 million in 3 years.

Grew EA Sports to #1 video game brand worldwide.

Led new business charge winning:

Beaulieu Vineyard,McKenzie River Brewing Co., The Bay Area Mercedes-Benz Dealer Group, Sierra Expressway, SportsLab, ACA Joe, Silicon Gaming, and Sunvalley Mall. 

Jan 1994 - Apr 1994

Advertising Manager

EA Sports

Major Contribution:

Managed Spring multi-platform advertising campaign and developed deep relationships with key members of the Electronic Arts marketing and executive teams.

1992 - 1994



Major Contributions:

Positioned and launched EA Sports brand with the groundbreaking

"Gimme" TV campaign.

Pitched, won, and managed $6 million Black Angus account. 

1989 - 1992

Account Executive

NW Ayer

Major Contributions:

Ran daily operations of Maxfli Golf account and DeBeers advertising program.

1987 - 1989

Receptionist/Assistant AE

Lord Geller Federico Einstein

Major Contributions:

Answered phones and worked on IBM account.


1982 - 1986


1978 - 1982

High School

St. George's School