Karen Darby O'quinn

Summary

MARKETING PROFESSIONAL

Marketing/Advertising/Public Relations/Event Planning

Creative professional with more than 10 years experience in all aspects of successful marketing, advertising, public relations, event planning and management.Proficient in managing multiple projects concurrently with strong detail, problem solving and follow-through capabilities.Able to identify growth opportunities, initiate strong business alliances and thrive in changing environments. Solid leadership skills and able to build and guide top-performing marketing teams. Ability to source vendors, negotiate contracts and manage budgets.Polished professional with excellent analytical, communication, interpersonal and organizational skills.

>Strategic Market Planning and Execution>Marketing Collateral Development

>Budget Management and Control>New Market Penetration

>Market Research and Analysis>Team Leadership and Supervision

Work History

Work History

Marketing Specialist

Universal Music & Video Distribution

·Coordinated all marketing efforts with 89 accounts, more than 56 artists for 4 major record labels to expose product and maximize sales.

·Develop new and established artists to assigned genre at key retail accounts.

·Contributed in the sales of more than 8 million CD’s for new and established artists.

·Excelled in the region to become recognized by management as key member of national market team.

·Maintained comprehensive tracking and analysis of researched information for cohesive presentations.

·Maintained regional budget in excess of $1 million dollars annually.

Jan 2006 - Present

Adjunct Faculty

Dallas Baptist University

·Provide effective learning experience in the College of Fine Arts - Music Business Program.

·Create syllabus, time line and course materials.

·Present comprehensive instruction in the development of the Recording Industry in America including the history, establishment of record labels, and their inner workings of the industry that drives the Music Business.

·Evaluate student comprehension through quizzes, exams, presentations and oral communications.

·Manage online grading system utilizing University’s internal system.

Oct 2002 - Dec 2005

Assistant Director / Academic Advisor

Our Lady of the Lake University

·Market, recruit and promote University’s Weekend Degree Program

·Counseled/Advised prospective students via degree plans and transcript analysis.

·Coordinated registration activities for extended learning program.

·Increased target market awareness by 43% through creative marketing strategies.

·Interactions with corporations and organizations for marketing and recruiting purposes.

·Developed significant relationships with the business and academic community.

Sep 1999 - Sep 2001

Assistant Director / Marketing

Adam's Mark Hotel

·Direct support in managing and maintaining departmental $4.2 million budget.

·Developed and implemented marketing programs to increase awareness of the hotel.

·Successfully increased business by 54% by designing strategic customer-retention projects.

·Coordinated events, tradeshows and advertising including print, radio, television and internet.

·Increased company’s lounge, restaurant and nightclub business by 27% through aggressive marketing/promotional campaigns.

·Maintained relevant communications with management, staff, vendors, media and consumers.

Education

Education
Jan 1999 - Jun 2002

BBA

Northwood University
Mar 1991 - Dec 1992

AA

Art Institute of Dallas

Skills

Skills

Computer / Personal

Proficient in Microsoft Word Excel, Access, PowerPoint, Adobe Acrobat Time Management, Assertive with a positive attitude Excellent interpersonal and presentation skills Self-starter, creative and committed

Marketing

·        Successful in developing and executing strategic plans, setting and administering budgets and managing projects from inception to completion. ·        Exercised interpersonal skills through interaction with professionals including vendors, management, sales teams and PR and ad agencies. ·        Able to establish cooperative teams through a positive and proactive leadership style. ·        Write and/or prepare numerous in-house documents including proposals, marketing plans, advertisements, press releases, brochures and training manuals. ·        Control overall company image across all marketing collateral in various mediums. ·        Develop and implement marketing tools and programs that increase product awareness, market share and company profitability.

Certifications

Certifications

Dispute Resolution

Texas Civil Practice and Remedies