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Why Holger for the Regional Manager position?

I am passionate about leading and seeing others success. Throughout my life and career I have lead my family, my sports teams and professionals at work. I am charismatic, passionate, and competitive and in summary, like to win. I believe I am a good fit for the position as I have been working along side this team and have gained respect and focus from the team, in every aspect of my job role. My professional skills will allow me to take the Rockies team to another level, at the same time building my own culture, which would be the most gratifying goal. The intent would be to leave the region in a better "state" than when I took it over, culturally and professionally. 

Work History

Aug 2013Present

Colloboration Product Sales Specialist

Cisco Systems

As a Product Sales Specialist supporting our Unified Collaboration Sales team in CO, MT, ID & WY. I am facilitating the success of the Cisco sales teams in selling specific products and technologies related to Collaboration with measurable sales objectives for the Rockies Commercial Territory Region.

I work quickly to identify opportunities, manage people and prioritize opportunities, and as a highly capable and trusted consultant, mentor to salespeople, helping  improve the competency of the team on the technology.

I help develop and execute channel partner strategies; understand market competition; position Cisco's Unified Collaboration Portfolio solutions to the appropriate market segments; and drive absorption of Cisco's Unified Communication Portfolio solutions by field sales, channel partners and customers.

Feb 2011Jul 2013

Video Product Sales Specialist

Cisco Systems

Take lead role for the development and support of video sales in the US Commercial Rockies and Northwest as part of the Collaboration Sales Specialist Organization supporting 18 Cisco Account Managers.

Responsibilities include the development of video projects through effective use case discovery, investment analysis, and demonstration of video. As a Product Sales Specialist I support video sales in the region through various US Western Area Territory Operations programs.Skill sets include knowledge of video network infrastructure, hardware and software endpoints and collaboration solutions portfolio.

FY12, FY14, FY15, FY16 - Cisco Achievers Award

Jul 2010Feb 2011

Territory Manager

BT Conferencing

BT Conferencing is a leading global provider of audio, video and web collaboration services. Provided reliable, robust and innovative conferencing solutions to some of the largest companies in the world.

Responsible for sales of video collaboration in the Pacific Northwest and Rockies regions, selling video conferencing solutions to commercial business using Cisco/Tandberg, Polycom & Lifesize state of the art video and collaboration equipment. Offered tailor-made solutions to customers. BT Conferencing offers video solutions for Executives' Desktops, Board Rooms, Classrooms & multipurpose Conference Rooms.


Global Sales Director provides Enterprise-Class computing infrastructure as a service. A SAS70 Type II provider, specializing in managed servers, colocation, server virtualization, and enterprise application outsourcing.

Responsible for 7 Global Account Managers based in Denver and Austin TX, selling collocation and disaster recovery solutions in our 5 data centers to enterprise clients, enabling them to deploy, finance, and manage complex computing infrastructures.


Global Business Development Manager

Internap Network Services

Responsible for selling Managed Hosting, Cloud Services and Content Delivery Network services to commercial business in Rocky Mountain States.


Vice President of Sales

Beverage Distributors Company LLC

Charmer Sunbelt group of companies wholesales fine wine and spirits through 21 operations in the US market. Beverage Distributing Company is the company doing beverage distribution in the State of Colorado within two division, Pinnacle Distributing and Summit Distributing.

As VP of Sales for Pinnacle Distributing I was responsible for sales, retention, opportunity identification and bottom line revenue growth of retail on trade customers within State of Colorado billing $45 million annually for the entire suite of Diageo & Moet Hennessy products. Developed customer targeted strategy and implemented and monitored pricing structures. Responsibilities included: strategic account planning, sale negotiations and customer relationship building. Managed teams across the region; in a highly competitive environment; through sales leadership, team building and executive relationships.

2007 12% gross revenue growth

2006 11% gross revenue growth

2005 13% gross revenue growth

2006 Implemented firm-wide "Decision Support System"

2005 Project Champion for company wide "Focus Marketing Program"

2003-04 Hired as Director of Trade Development, then promoted to Vice President of Sales


Director of Sales


Business unit sales and $115m revenue ownership for 14 state region; managed sales force, delivery of network services, hardware and broadband solutions; expanded channel partner program, leading to $5m in incremental recurring revenue.

Managed complex government proposals; Took revenue from $80m to $115m in 2 years

2000 & 2001: President Club Winner – Top 10% of Sales


Sales Manager


Responsible for new incremental and recurring growth for Emerging Marekts Channel &  Strategic Accounts; Merrill Lynch, IBM, City & Co of Denver, State of Colorado, Lucent.

1998 & 1999 President Club Winner – Top 10% of sales

1999 Delivered $76 million in quoted revenue

1999 136% performance against quota

1998 Won RFP for 5 year $34m contract for multi-use State of Colorado network

1997 Implement ‘DEI’ Prospect Management system in Emerging Channel

1997 Achieved 112% of Equipment and Services Quota

1998 Cisco Sales Certified


Regional VP & various management roles

Samuel Adams - Boston Beer Co.

Key member of start-up sales and management team through IPO in 1995, that executed strategic go-to-market launch of Samuel Adams brand.

Held several positions of increasing management responsibility, while  living in Boston, Seattle &  Denver. Left company to pursue MBA.




University of Colorado, Boulder, Colorado


University of Cape Town, Cape Town South Africa

A Levels & Scottish Highers


Fettes College is a leading co-educational boarding school


Holger is a seasoned sales management executive with demonstrated successes building and leading sales organizations ranging in market presence and scope from start-up to Fortune 1000. Expertise in sales management, process & transformation, new business development, strategic planning, and direct sales. Proven bottom-line impact in product sales and management, market positioning, organizational development, sales systems implementation, and overall growth in financial performance. Directed sales of major business enterprises. Accelerated promotions through multiple executive levels of responsibility. Strong ethical leader that knows how to "challenge the process, share inspired vision, enable others to act & walk the talk"!


Family, camping, boating golf, travel, work and balance.


Captain Scotland National U-19 Rugby Team

All American Rugby, University of Colorado 

Travel all my life, Africa, Middle East, Asia & Europe

Married to Denise, who is Pediatric Nurse Practitioner and we have son Gavin who is 16