Talented, result oriented Marketing Professional with a proven record of accomplishment in planning comprehensive business strategies, business growth, process development, branding and leading large scale change initiatives. Highly creative with strong business background, including 6 years in marketing. Exceptional leader and Strong team player who excels in mediating among multiple divisions of large organizations and maintains productive relationships with staff, peers, and management.
Jul 2007 - Present
Public Relations Manager
Responsible for developing and maintaining marketing and PR strategies to meet organizational objectives. Evaluates customer research, market conditions, competitor data and implement marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and activities.
Jul 2007 - Jul 2008
Marketing & PR Officer
Initiate overall marketing strategy, research and development requirements and direct product development. Conduct GAP analysis to develop product definitions. Provide financial and technical justification for product selection and definition. Prepare product development, objectives and schedules for all phases of product development and introduction to market. Conduct marketing research to identify and track market trends and opportunities. Produce competitive analysis materials comparing products with key competitors.
Jan 2005 - Jul 2007
Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web Site contents. Defined and evaluated product marketing programs, and analysis. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to management associates to guide the creation of business materials and ensure congruence with objectives.