Joe Sanders

Work experience

Work experience
Jul 2004 - Dec 2009

General Manager & Canadian Sales Manager

Cefla Finishing Canada
*Multiplied revenues from $3.4 million to nearly $10 million while expanding market share from 15% to 65% in fewer than four years. *Exceeded aggressive revenue targets 9.75%, 10.75% and 18%. *Established market leadership in Canada maximizing opportunities devising profitable solutions for both the customer and the company. *Surpassed savings targets over $115 thousand, an estimated 45% savings over the previous year. *Established business partnerships based on trust and strong networking abilities; nearly doubling sales from the previous year to $9.7 million.
Jun 2002 - Jul 2004

President, Managing Director and Sales Engineer (Co-Owner)

Gisa Solutions, Inc.
*Explored and developed new market opportunities while managing daily operations for North American market, growing revenue to $2.5 million.
Mar 1997 - Jun 2002

President and Sales Director (Co-Owner)

T.N.A. Wood Technology, Inc.
*Exceeded revenue expectations while establishing reputation in North America as the market leader; grew company from 3 people and sales of $1.5 million to 16 people and sales of $10 million. *Solidified business relationship after designing a profitable solution for client that secured payment to company while allowing client to finance large purchase; resulted in additional revenues of $650 thousand in first four years with forecast of approximately $750 thousand revenues in the next two years. *Persuaded competitor’s client to consider benefits of both products showcasing manufacturing locations of both supplier; resulted in $500 thousand order that created credibility with both client and supplier. *Alleviated monetary risk factor by implementing purchase system for different currencies at fixed rate allowing business to forecast precisely, resulting in additional yearly gross profit of $60 to $100 thousand.
Jun 1993 - Mar 1997

Managing Director and Export Manager (Co-Owner)

Co.Mec International
*Identified global export business opportunity and scalability to increase export sales from a start up company to $2 million within four years. *Launched a world-wide (North Europe, North America, S.E. Asia and Australia) channel campaign; then trained staff and managed the agents and distribution network after developing and implementing controlled sales and marketing plans.



Bachelor of Arts

St Olof, Breda, The Netherlands


H.A.V.O. MOLLER LYCEUM, Bergen op Zoom, The Netherlands