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Senior Sales executive with a 18-year accomplished career track in Business Development in Latin America. Entrepreneur minded known for delivering complete new business set up and sustained revenues within Information Technology highly competitive market. Excellent communicator mixed with a consultative sales style. Strong negotiation skills summed to unique problem solving abilities. Aggressively identify new business opportunities, and provide tactical business solutions. Able to select and recruit the right people to build multidisciplinary teams and drive complex projects to success. Extensive personal network at C-Level.

Areas of Expertise

International Business | P&L Financial Reporting | Sales & Marketing | Strategic Planning | Start Ups & Turnarounds   New Business Development | Budget Forecasting | Market Analysis | Presentations & Closing | Contract Negotiations      Business Strategy | Key Account Management | Team Building & Training | Leadership & Supervision                  Information & Technology


Extensive stays for new business development projects throughout Mexico, Brazil, Chile & Argentina
Multilingual; fluently communicate, read, and write in native English, Spanish, Portuguese and French
Proficient in Excel, Word, Outlook, PowerPoint, Access, Adobe & Internet

Notable Career Achievements

Led 3 startups initiatives for a total market capitalization of $500 M (Chile, Mexico and Brazil).

Set up from scratch an International Company to operate over LATAM resulting in savings of $2.5M.

Successfully developed a distribution network in Latin America contributing in 30% of firm's asset growth

Managed $70 M. budget project for introduction of new services and achieved scheduled goals

Accurately assessed complex market information and presented over 50 action plans to executive boards

Overhaul of LATAM regional commercial team resulting in 50% YOY growth, and 25% earnings return

Produced 57% of sales through distribution channels, attaining 26% higher margins than industry norms


Professional Experience & Accomplishments


Co-Founder & VP Business Development

H+D Consulting Group
  • Advised Start-up and Fortune 500 Companies to solve their strategical challenges in the LATAM region
  • Built tailored consulting practices focusing on clientele requirements and delivering comprehensive management and business-development solutions to providers
  • Achieved sustained growth thanks to cutting edge strategies that combine Digital Marketing, Social Media and Business Intelligence
  • Oversee, strategy, market development, financial and operational management
  • Customers: NEC, Telefonica, Copesa Media, Boca Juniors Football Team, Playing2, Netco Sports  

Director Sales Export Americas

Vorwerk International
  • Set up from scratch the Mexico’s affiliate company to operate the sales hub Americas, 120 peoples
  • Developed a direct sales distribution network from Canada to Chile
  • Managed regional and territory sales teams with direct responsibility for increasing sales
  • Designed and delivered product training adapted for sales staff in the LATAM region
  • Improved results by more than 50% (YOY)
  • Defined the sales and business strategy over the Americas from 2004 to 2007
  • Closed 8 distribution deals and oversee each operations set up (CAN, USA, MX, GUA, SAL, BRZ, CHL, ARG)

Director of Business Development Brazil

  • Led the national marketing strategy and new products positioning for the Brazilian business branch
  • Developed business-planning strategies and recommended short term and long range sales plans and revenue goals
  • Collaborated with distribution partners and third party consulting firms to execute our business plan
  • Actively involved in decision-making process together with technical staff and management decision makers, facilitating execution of the sales process
  • Created presentations, graphs and charts to oversee demonstrations for client’s executive teams

Participated in RFP and prepared business proposals for a total of $19 M


Director New Business

VTR Global Com Chile
  • Developed and implemented VTR’s high speed Internet content strategy
  • Co-managed the corporate commercial and marketing team for this project for a $70 M. budget
  • Completed 32 commercial agreements with media content partners
  • Identified opportunities based on content user needs driving internet service to be N.1 in the country
  • Led national marketing effort, which grew from $10 M. to $270 M. during the first three years
  • Responsible for the launch strategy of 3 new applications
  • Part of the negotiation team for VTR – Chello joint ventures resulting is a $10 M. global agreement



BA Majored in International Marketing