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A substantial professional retail experience acquired in the performance of the top management positions, as a CEO, C.O.O. and Regional position in management important national and international Retail companies. A strong orientation, focused on results and general business management, strategic thinking and vision of a global market. My goal is to participate in an management / business, management or leadership / Management of Operations or in an organization that is in charge of the services sector, internet industry / massive consumer/Retail. 

Work experience



Leading the company's strategy, in order to establish the best customer experience,  working hard, to professionalize the entire company, establishing new processes in all areas and all stores. Changing the thinking and scope of the owners directors, to make a digital transformation for achieve the best economic results .  Cebra With 23 stores, two opening in process, two distribution centers, 300 employees, Cebra Own factory owner  and wholesale distribution chain, as well as designing to manufacture and import Many of its products products in Asia and Brazil. 


Grupo Marquez
Jul 201131/03/2016

Turn of the company, in order to establish a new corporate group business strategy. Leading eleven areas of the company to achieve the best perfomance in the 170 stores located in twelve provinces of Argentina, proud to raise a possible financial bankruptcy of one of the business units of the group company, and achieve for five consecutive years to be elected By the board of directors to continue as CEO approved by shareholders' meeting due to the incremental results of market share and EBITDA, proud to have been selected 2014/2015 among the 400 CEOs of Argentina by the press and specialized magazines of the sector (see dow site)

Chief Operations Officer; COO

Jun 2010Jun 2011

Lead the all operations  group of Cebra Toys, responsible for 23 business units in AMBA and CABA. In addition, within my permanent responsibilities, I had three functional areas in my charge, marketing, human resources, e-Business, including the development and implementation of the company's expansion plan. Annual turnover 70 million and a total of 200 employees. Share market 10% Reporting the EBITDA of the company, to the Board of Shareholders directly, in the Board performance meeting

Regional Store Operation Manager

C&A Cofra Latam
Oct 2004Dec 2009

Regional Responsibility  I was in charge of the supervision and expansion of commercial units in the province of Cordoba, Rosario, Mendoza and Santa Fe. My main responsibilities were the implementation of the company's business strategies and processes, as well as daily monitoring of the business plan. The C & A brand in my Region.  National Responsibility: In charge of new businesses (Electronics) of 20 branches, coordinating and formulating marketing strategies, logistics, pricing, merchandising, product mix and incentives and training and professionalism to the sales force.  My permanent objectives and responsibilities were to ensure the development and growth of businesses and the fulfillment of the annual Budget, as well as to exceed the sales and profitability goals of the business units under my responsibility, the development of new strategies and new businesses As well as commercial alliances, besides the selection, development and training of the direct team of work of the units in my charge. Reporting directly to the C.E.O of the company.  Accomplishments: I can position my region as a leader in sales nationwide and train middle managers available as replacement cadres for all of Argentina. Responsible for a turnover of 89 Million annually and 300 people in charge.

Commercial Manager

Nov 2003Oct 2004

Commercial Manager 11/2003 - 10/2004 Within my responsibilities were to direct, control and periodically develop the operations of the points of sales to my position. Formulate marketing and merchandising policies throughout the company. Coordinate synergies integrating business operations, with all functional departments of the company. Define the policies, objectives and strategies of the expansion to Mercosur. Identify new business opportunities in the interior and exterior, define trade policy, and human resources. Hire, coordinate and negotiate the entry of different suppliers and strategic partners. Locate potential sales points.  Responsible for the communication policy of the company and services contracted branding, press, advertising agency. In addition to supervision and sales development operations of the following company, Yenny bookstores all branches ILSHA Group, Cusp 15 branches. Hotel Sofitel and Sheraton.- Associates in charge 55, reporting directly to the President of the company.- Achievements: Incorporate the Ilsha Yenny group into the portfolio, increasing sales by 25% and increasing exposure in Argentina and abroad.

retail Manager

Mar 1999Sep 2003

Retail Manager. In charge of the following branches: Av. Rivadavia, Moreno, Belgrano and Villa Urquiza. Each of them has an average of 150 people in charge. My permanent responsibilities were: the integral management of the business unit, guaranteeing with performance indicators, the four strategic vectors proposed by the company: Commercial administration, people management, asset management, Customer Administration and Management. Achievements I participated directly in the new commercial image of North after the merger with Carrefour successfully redesigning the new lay out of 5 large-area branches. I was selected by the commercial management as a member of the Sales Committee of the region with a team of three Manager to make sales, marketing and merchandising decisions for two years manage to improve up to 50% sales in different categories

Director of Operations

D&S Grup Argentina- chile  Ekono  
Jun 1998Feb 1999

Director of Hypermarkets. In charge of the Big Mall  of Av. San Juan 4471 and Triunvirato Personnel in charge of each of them: 240. My responsibilities were to manage the resources of the business unit, to overcome the commercial objectives and the growth rate of the same. Responsible for hiring, motivation and training of associates to my position. Also, he was responsible for the quality of customer service and adequate supply of the branch ensure the operation of the category Management and the management of Space management of the unit.

Store Manager

Mar 1986May 1998

Business Unit Manager  In charge of the following stores: Vte. Lopez - San Isidro - Adrogué Boulevard Shopping - Banfield - Talcahuano Cap. Fed. Sub-Manager Business Unit. Suc. Arcos 1914 - Suc. Belgrano. Management Career Plan, internship and management improvement. Achievements This organization was the basis of professional development, obtained five promotions to reach the business unit management. I led with two teams of professionals two store openings located in the south of GBA. I got two major awards at annual employee conventions. Better annual profitability and better participation and growth in perishable areas.

E-commerces & Tics Speaker

Rapid developments in technology are changing the game in retail

Newspapers and press

CMS People conferences

Work Participating in several conferences, providing business experiences, learning from industry and colleagues

Radio and Tv

Professional awards

Best Key Performance in C&A Regional Ops Mng,  Pride of the professional achievements, KPI, Performance. Thank to my regional team...

CEO Grupo Marquez Interviews


Executive MBA

Itae /Materia biz  ar-spain 
Mar 2012Dec 2013

The EMBA program in Itae Mbiz encompasses an unparalleled selection of in-depth case studies, stimulating collaborative projects, integrated lectures that link historical context to contemporary issues, live case discussions, extraordinary chances to interact with industry leaders, and hands-on experiential learning classes. With this exceptional line-up of learning opportunities, learn deep and more than world-class business skills — a real-world education in a changing world.


Postgraduate In e-Business Management

USAL / Georgetown University
Mar 2011Present

Postgraduate E-Business Management Universidad del Salvador in partnership with Georgetown University, Washington, USA e-BUSINESS IN A GLOBAL WORLD Permanent changes in markets and in society, accompanied by a growing trend toward globalization, require constant updating of management, to learn and use new tools that technology provides access to more successfully to these new and complex marketshighly competitive. The development of computers and telecommunications has helped to create other ways to access those markets, effective immediately but that requires new approaches to management and business management. Business in the digital age are a challenge to the current Management and a source of opportunities for organizations of the new millennium. 

In this framework, e-Business is a new tool with its own rules that begins to develop and be active in leading companies in the country and the world. The Postgraduate provide a modern and futuristic vision of the Web as a new channel to market and facilitate the development of skills to manage on-line, different areas of the Organization. The program will train for project management in the new economy, with a twofold purpose: firstly to work in management levels related to the area of private and public companies and on the other provide advisory services and consulting. At the same time it encourages the creation of new businesses as entrepreneurs. PARTICIPATING GEORGETOWN UNIVERSITY INTERNATIONAL PROGRAM It is one of the most prestigious U.S. universities, with a business school in Washington where the e-Business has a broad scope of research and development. Two or more specialists in the United States participating in the program, teaching specific subjects in person and in full, then evaluating monographs developed with simultaneous translation. ARGENTINA CHAMBER OF COMMERCE-CACE-MAIL 

This is the House that brings together the most important companies related to Electronic Commerce. The CACE in its capacity as sponsor of the International Program provide teachers, researchers and special guests for the study and exchange of experiences on how to do business in the digital age. ILCE Latin American Institute for Electronic Commerce 

Institution dedicated to the development of electronic commerce with operations in Latin America. La Universidad del Salvador and ILCE have created the Center for Study of the Digital Economy, a monitoring of developments related activities and research in the field of e-business. OBJECTIVES OF GRADUATE MANAGEMENT OF E-BUSINESS -To train professionals capable of participating in each of the activities of e-business, maintaining clear awareness of their relationships and the wide field in which they operate. -Train the students to discover, accept and make good use of the synergy that the systemic nature and integrity of business processes provide. -Provide management tools that enable practitioners to optimize the results of their organizations in the area of e-business and other areas of the company, taking into account the ramifications of e-business reach to virtually every facet of a business. -Developing the ideas of renewal in the business of the new economy. "Building the capacity of entrepreneurs in the audience for the design of new projects. 


University of Belgrano
Mar 2000Nov 2005

The Bachelor of Science in Marketing program is a four-year program providing a solid marketing framework. This program includes the major field practicum (focused on marketing and Management) and a three-course industry analysis research sequence.

Students will gain appropriate background in all areas of marketing in a global economy including principles of marketing, retail, research techniques, marketing strategy, e-business, and consumer behavior among other key areas.

Board Member of Brand Coucil and Advisory Grupo Marquez


  •  Develop the corporate brand strategy and brand equity to entire structure of products an business of the Grupo Marquez and other business partners
  •  Control policy of the marketing mix tools according to product advertising also enhance the awareness of the brand in each place
  • . The log of the brand and name,design,tag line these all should be proper.At the time brand buliding to keept in the mind that persanality of the brand,image of the brand should be well 
  •  ensure the promise to his audiance and provide quality asurance to customer.
  • guarantee good image of the organization in frant of the sociaty
  • bulid those brand which reflacte the organization value and image
  • Also evalute the brand which is going well in digital a internet channel