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Summary & Objective

I have recently graduated from the Master of Business Administration (specializing in marketing) from Melbourne Business School. My most recent role prior to this was as a Managing Partner within the entertainment industry. I have extensive experience in starting new businesses. Throughout the past 8 years I have participated in numerous new businesses. From development of opportunity through market needs, development of business model, funding, implementation of plans, operations and harvesting of businesses.

My current goal is to utilize my past experience and skills to initiate a career change into a more structured role, preferably in a corporate environment. My ideal positions would be: Management Consultant, Brand Manager, Project Management.


Jan 2001Jun 2005

Science/Information Systems

Hong Kong Student Association Vice-President- 2001

Hong Kong Student Association Vice-President- 2002

Jan 2000Dec 2000

Arts/Computer Science

Hong Kong Student Association Liaison Officer- 2000

Work experience

Jan 2001Dec 2008

Managing Partner

WTF Productions

The company specializes in entertainment consulting and events management

Key responsibilities included company administration, strategic direction, business development, management of sales and promotion team

Founded company during second year of undergraduate degree, managed both full time work and study commitments while still adhering to deadlines

Expanded from initial capital investment of $2000 to owning 2 nightclubs and currently employing over 15 full time and over 50 part time employees

Managed my team to develop the business and achieve continuous profit growth of over 60% per annum

Created marketing and branding strategies that built brand awareness and brand equity within the industry

Improved and streamlined business based on new innovations, through use of new technology such as face recognition security systems, online knowledge management and CRM systems

Jan 2003Dec 2008


Incube Entertainment

The company specializes in entertainment projects and small entrepreneurial startups

Key responsibilities included setup of businesses, business development and exit strategies

Marketed and introduced new products into market; such as Bubble Tea- 2003, Taiwan Beer-2008

Consistently delivered new projects with positive NPV by recognizing niche market needs; developed projects such as goose farms and importation of coffins

Built numerous small businesses and harvested them for an average return of 300%


Fluent: English and Cantonese Proficient: Mandarin
Computer Software
MS Office Package: Advance MYOB: Advance Adobe Products (Photoshop, Illustrator, Dreamweaver): Intermediate