Director of Marketing
At Delivra, I am responsible for managing all strategic and tactical marketing efforts for the company. In addition to the day-to-day marketing efforts, I also manage strategic partnerships & integrations. Delivra helps organizations communicate by providing email marketing software and services. The company empowers marketers of all sizes by providing them with the user-friendly tools and support systems they need to create, send, and track email programs. In addition to on-demand email Software-as-a-Service (SaaS), the company also provides ancillary services necessary to make email campaigns successful. These include software training, deliverability tools, database management and integration, production services, and technical support. Delivra is a privately held company founded in 1999 and headquartered in Indianapolis. Its 700+ clients span all major industries including associations, business services, consumer products, education, entertainment/travel, financial services, healthcare/insurance, not for profit, publishing, sports, and ad agencies. For more information, visit www.delivra.com. If you are looking to integrate with email technology, begin email marketing, work with a new email marketing provider, or just learn more-just send me an email and let's chat!
- Established marketing strategy,brand messaging, public relations, and collateral platform for internal and external constituents.Facilitated negotiation for strategic partnerships and key sponsorships within chosen industries.
- Created corporate blog and social media presence leading to increased brand awareness and lead generation.Also crafted social media PR guidelines for staff to follow.
- Identified vendor partners in which to build relationships with for print production, email marketing, list management, branding, marketing collateral, blogging, and public relations.
- Coordinated and Facilitated HTML-based email marketing campaigns & landing pages,Web site redesign, management of website through content management solution, and updates on a regular basis.Active member of product development team charged with making product changes.
- Rebuilt Pricing methodology to more closely match marketplace & competition.
- Established qualified/cold lead program, along with metrics to track performance of each.
- Managed marketing applications and worked with other key stakeholders inside and outside of firm to build Delivra’s marketing efforts and increase brand exposure for the company.
- Represented company for all public relations, corporate communications, speaking engagements, industry and company editorial, events, tradeshows, and sponsorships.