Benedicte Hennebo

Summary

Multilingual (FR, EN, IT, NL, DE), creative and results/sales driven contributor with good communication skills and a can-do attitude working on the development of strategic/marketing activities of a multinational company in the ICT, media or communication sector.

Work History

Work History
Apr 2008 - Present

Regional Marketing Manager Middle-East

BT
Work with BT Middle-East Board to help develop a successful business and marketing strategy to be “the Networked IT Services” leader in the Middle-East region. Be co-responsible & co-accountable as part of “Country” Management Team to deliver the agreed Revenue & EBIT, Cashflow, Customer Extremely / Very Satisfied targets. Manage local Marketing Resources and manage local agencies. Realisations BUILD THE BRAND: Over achieved BT’s PR targets to date, won 2 Middle East ICT awards since arrival, 31% consideration increase in BT's security offering (IDC data) SELL TO THE BOARD ROOM: Definition of Tier A accounts and 81% contact coverage to date DRIVE THE OFFER: Launch of BT’s Business Continuity and Security Practice, launch Unified Converged Communication SALES ENABLEMENT: Launch sales certification programme
Dec 2007 - Present

Free Lance Marketing Consultant

ELLE Magazine
Free Lance consulting work to put in place ELLE Belgique marketing plan 2008
Jul 2006 - Mar 2008

Sales Strategy Manager Benelux

BT
Sales Transformation Manager Benelux Development and implementation of BT’s sales strategy in the Benelux (TAS™ based) that aims to transform the sales force from a product selling to a consultative selling approach for large outsourcing deals. In particular, definition of strategic accounts and implementation of sales programmes that either help reducing churn and allow cross selling growth or increase win rate and penetration into new accounts. Managing 1 direct report. Based 50% In Brussels, 50% in Amsterdam. Realisations: -Segmentation of BT’s target market in top T1/2/3 accounts (customers & prospects) -Definition & implementation of BT’s sales governance for T1/2 accounts & BT’s sales supporting programmes -Implementation of BT Benelux sales scorecard and buy in of the new sales strategy by both the country management team and the VP global sales.
Jul 2003 - Jul 2006

Marketing Manager

BT
Develop & implement the Benelux marketing plan based on local requirements & central guidelines and consisting of initiatives that generate new sales opportunities and/or increase customer insight in BT’s market segment. Realisations: Successful launch of BT’s networked IT propositions on the Belux market (managed mobile/blackberry, security, IP infrastructure, outsourcing), definition and launch of BT's "Enter the Board Room" programme targeted at Fortune 500 companies in collaboration with BT’s Advisory Board. Recommendations for the implementation of the programme on in other countries. Launch of BT Connected World Art, a ground-breaking collaboration between art, business and technology with ArtBrussels. +/- 15% increase of BT portfolio awareness and advocacy on the local market. 100% achievement of personal objectives – overall APR results for 03/04 and O4/05: Very Good and living the BT values. Several awards for excellence granted and part of the “MarketingEmerging Talent” pool.
May 1999 - Jun 2003

Partnership Manager

BT
Working closely with the Head of ICT Channel Partnerships, development and implementation of partner programmes and channel agreements. European partners account management and development of business/industry specific joint value propositions, leading to additional BT revenue and margin. In-country rollout of programmes through co-operation with local BT sales channels. Realisations: Start up of BT/Cisco partnership programme outside the UK, creation of the BT Channel Partner Program with the support of a virtual team (incl. commercial, legal and marketing aspects), organisation of joint activities with partners, joint value propositions for the retail market based on BT�s Managed IP VPN�s, Cisco�s MPLS Technology and IBM�s PoS machines, set up of lead generation programs for BT�s MPLS offering, joint BT/partner training activities, programme management of a web-based communication tool for partner relationship management. 100% achievement of personal objectives.
1997 - 1999

Sales consultant

Dun and Bradstreet
1997-1999 Sales Consultant, Credit Services: responsible for a customer file in the services industry (finance, real estate, renting, media, information and telecommunications). Renewal of subscriptions to D&B credit rating services, Global Accounts accommodation. Realisations: Best results of the team. Citation to the Ski Target Sales Incentive (111% average of the monthly target for the last 3 months of the financial year).
Mar 1997 - Apr 1997

Sales admin

PA Consulting Group
Short-term contract. Sales administration for the Management Consulting department. Research and data collection on prospects.

Education

Education
2002 - 2003

Master

Solvay Business School
M.B.A. Programme, Major in Corporate Planning, in English
1996 - 1998

post university college degree

Vrije Universiteit Brussel
G.A.S. Bedrijfskunde (Post-University Degree in Business Studies as preparation to the M.B.A.), in Dutch
1994 - 1996

university college degree

Université libre de Bruxelles
-Supplementary Degree in Cultural Administration, with honours (top 10%) -Bachelor in Roman Philology, with honours (top 10%) -Graduate Thesis: Ritratti nei Racconti romani di Alberto MORAVIA