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Summary

I've grown up with Social Media; back when Orkut used to be the go-to place for all 'social' revolutionaries, I was there 16 years old, a little lost yet found by a great team at MTV/Viacom to assist them with MTV Roadies Battleground.

M&C Saatchi came in as an opportunity where I could take lead on projects,
handle end-to-end campaign operations on all clients & also develop digital ad films.
I'm very excited to work with a team with over 20 years of experience in Advertising.
In my previous avatar, some of the campaigns I personally loved working on were OLA #ChaloNikloWicket, Dil Dhadakne Do promotions for Leonardo Olive Oil (Cargill India),
and building Himalaya's Smiles of India platform.

What I love? That urge you feel when you see something absolutely mind-blowing &
you are compelled to share it. That's why I work to create content like that. 

Digital 101

Creating effective, measurable digital strategies, social media marketing plans
& translating great social ideas into 360º degree digital campaigns. 

Work History

Account Director - Digital

M&C Saatchi February
Sept 2015Present

Spearheading digital planning, operations & client servicing functions for marquee clients like Amazon India, Blossom Kochhar Aroma Magic, Vishal Mega Mart, Viacom 18/MTV India, Jamboree, Shuttl & many more. 

We work on a lot of digital ad films. The latest release would be Amazon India's product launch film - Introducing Amazon Now. It was conceptualised by our creative team, from whereon I was incharge of delivering the final film to the client.

I've also worked on digital ad film scripts & concepts; some are in the pre-production stage as of now.  

KPIs:

- Creative Strategy
- Account Planning
- Strategy & Positioning for Digital
- Client Servicing
- New Business Pitches
- Monthly Content & Campaign Planning

Supervision of: 
- End to End Execution of Creative Requisites
- Supervising Social Media Management
- Reporting & Analytics for Social Media Performance

Primary Accounts - Amazon & Shuttl

Amazon India: #WeIndians Social Media Content, Mobile Marketing Creative Concepts
Amazon Fashion: Social Marketing for Amazon India Fashion Week, Aeropostale Launch, Pinkathon Offline Collaterals & Social Media Promotions
Amazon Now: Led the brand Launch on Digital, Digital Led Commercial/Product Film & Social Marketing Strategy + Planning + Ideation for Digital Led Activations

Shuttl: Social Marketing Content Planning, Execution & Campaign Planning

Projects under Supervision:

Blossom Kochhar Aroma Magic
Website Development for Marwaha Group & Jamboree India & Singapore
Vishal Mega Mart Launch on Social Media(E-commerce & Offline Traders)
Talentedge (E-Learning Platform)
FLYP@MTV Launch on Digital + Live Coverage

Account Manager

Uth Connect
Jan 2015Sep 2015

I began my journey as a copywriter on 6 out of 12 accounts for the company. In 2 months, I was promoted to the position of Social Media Manager where my role also included Client Servicing as one of the many responsibilities. Launching Leonardo Olive Oil back on Social was the very first task at hand. Apart from the aforementioned responsibilities, an overview of the campaigns I handled is as follows:

Responsibilities: -
-Content Planning
- Overseeing operations for Social Media Accounts.
- Strategy & Planning for Monthly Campaigns & Engagement Drivers
- Copywriting for Key Campaigns & Clients
- Live Campaign Management for the International Day of Yoga
- Client Servicing & Account Planning for accounts under my purview

1. Planning & end-to-end execution of Leonardo Olive Oil's campaign for the movie Dil Dhadakne Do.

Reach: 600k on FB & 500k on Twitter (Paid)
Trended for the day of the campaign.

2. Execution, ORM & strategy for the International Day of Yoga's official social handles.

Reach: 780K on FB & 50K on Twitter (Organic) 

3. Monthly campaigns for Cargill, International Day of Yoga & Kalyan Jewellers.

4. OLA T20 WC #ChaloNikloWicket Campaign. 

Reach: 150K on Twitter (Organic) 
Trended for the days of the contest. 

Brand Portfolio:
Kalyan Jewellers
Tech Mahindra
International Day of Yoga
Smiles of India powered by Himalaya
Cargill Leonardo Olive Oil
IndiaFirst Life Insurance Apple

Strategy for pitches: 
Lava 
International Day of Yoga
Nature Fresh 
Yamaha
Nando's
OLA
Apple Watch

Associate Writer

ThatScoop
Aug 2014Jan 2015

I was writing freelance content for ThatScoop. Listicles, munchable content. I wasn't very aggressive with this. The idea behind the job was to understand the genres of content that work to create virality without media push. 

Script Writer (Intern)

Scape Monkey Project - Production House
Jun 2014Sep 2014

Responsibilities: 

- Website Content Development
- Writing scripts under supervision
- Assisting production work
- Research and Data Collection

Scripted AVs & Teasers for Blender's Pride Fashion Week
Voice Over & Script for Nipman Foundation Credentials 

Strategic Alliances Intern

NDTV Convergence
Jan 2014Feb 2014

I worked with NDTV Convergence, the digital intellect of NDTV facilitating in the research for NDTV auto. I was part of the research and development team - our work primarily consisted of gathering necessary intel, coordinating with the automotive brands dealing in new and old cars. We also worked upon the editing and content of the website alongside the Editor. My primary function was to aid the Strategic Alliances team in business development and research.

Education

M.A. English

University of Delhi, Gargi College
20122014

First year Aggregate - 71%
Awarded a Scholarship by the University of Delhi for my performance in the same year; held the first position in South Campus among fellow English Grads for 2 years consistently.

Graduated with an aggregate of 69%

B.A. English Hons.

Gargi College
20092012

With an active interest in Literary Theory & Existentialist Literary work