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Summary

I've grown up with Social Media; back when Orkut used to be the go-to place for all 'social' revolutionaries,
I was there, 16 years old, mentored by a great team at MTV/Viacom to assist them with MTV Roadies Battleground. 

In my last avatar I was heading digital for M&C Saatchi February, Delhi. The opportunity to lead a team of young, enthusiastic individuals was mind-blowing. Apart from building a strong 12 people digital team, I actively dove into day-to-day tasks while looking into the business commitment of February's contract with M&C Saatchi. We pitched aggressively to a range of marquee brands under my supervision. We were able to close Tata Docomo & Subway India right before my exit. 

I'm looking to expand my purview of digital marketing, content marketing seems like the next best step given how brands are growing hungry for viewership and smarter product advocacy. 

Digital 101

Creating effective, measurable digital strategies, social media marketing plans
& translating great social ideas into 360º degree digital campaigns. 

Don't forget to have fun while you're at it.

Work History

Sept 2015March 2017

Head of Digital Operations/Client Servicing

M&C Saatchi February

Spearheading digital planning, operations & client servicing functions for marquee clients like Amazon India, Blossom Kochhar Aroma Magic, Tata Docomo, Viacom 18/MTV India, Jamboree, Shuttl & many more. I was promoted as part of senior leadership after closing Amazon India's social mandate and growing the account revenue from 48L per annum to 1.08 Cr. per annum.

Apart from leading the content and social media team, I'd built a team that solely researched Facebook Live video shoots; we were the only agency in India manipulating Facebook Live's API to deliver customised interactions using likes/reactions. This has become a revenue stream for the digital department at Saatchi, amounting to approximately 7L as profit per annum.

I've also worked on digital ad film scripts & concepts, some of which are live on Amazon's YT channel as part of the following campaigns: OnePlus 3 Challenge, Amazon Now Launch Film, Bade Dilwale, Great Indian Sale 2017  

KPIs:

- Creative Strategy
- Account Planning
- Strategy & Positioning for Digital
- Client Servicing
- New Business Pitches
- Monthly Content & Campaign Planning
- Monthly Creative Innovations with Media Assets on Facebook

Supervision of: 
- End to End Execution of Creative Requisites
- Supervising Social Media Management
- Reporting & Analytics for Social Media Performance
- Digital Films - Creative, Production, Campaign Design

Primary Accounts - Amazon, Shuttl, 

Amazon India: #WeIndians Social Media Content, Mobile Marketing Creative Concepts
Amazon Fashion: Social Marketing for Amazon India Fashion Week, Aeropostale Launch, Pinkathon Offline Collaterals & Social Media Promotions, Amazon India Fashion Week 2017
Amazon Now: Led the brand Launch on Digital, Digital Led Commercial/Product Film & Social Marketing Strategy + Planning + Ideation for Digital Led Activations
Amazon Pantry: Experiments with Carousel Video Format on Facebook

Shuttl: Social Marketing Content Planning, Execution & Campaign Planning

Projects under Supervision:

Blossom Kochhar Aroma Magic
NovaPlay's Social Portfolio
Website Development for Marwaha Group & Jamboree India & Singapore
Vishal Mega Mart Launch on Social Media(E-commerce & Offline Traders)
Talentedge (E-Learning Platform)
[email protected] Launch on Digital + Live Coverage
Tata Docomo's Media Creative Mandate
Omoco's Website Design & Development


Pitches:

Subway India
Domino's India
Tata Docomo Social Media Mandate
Wagga Wagga Brand Launch

Awards: 

Nominated for Digital Abby 2016 - Amazon & AIB collaboration for Adjustopedia

Jan 2015Sep 2015

Account Manager

Uth Connect

I began my journey as a copywriter on 6 out of 12 accounts for the company. In 2 months, I was promoted to the position of Social Media Manager where my role also included Client Servicing as one of the many responsibilities. Launching Leonardo Olive Oil back on Social was the very first task at hand. Apart from the aforementioned responsibilities, an overview of the campaigns I handled is as follows:

Responsibilities: -
-Content Planning
- Overseeing operations for Social Media Accounts.
- Strategy & Planning for Monthly Campaigns & Engagement Drivers
- Copywriting for Key Campaigns & Clients
- Live Campaign Management for the International Day of Yoga
- Client Servicing & Account Planning for accounts under my purview

1. Planning & end-to-end execution of Leonardo Olive Oil's campaign for the movie Dil Dhadakne Do.

Reach: 600k on FB & 500k on Twitter (Paid)
Trended for the day of the campaign.

2. Execution, ORM & strategy for the International Day of Yoga's official social handles.

Reach: 780K on FB & 50K on Twitter (Organic) 

3. Monthly campaigns for Cargill, International Day of Yoga & Kalyan Jewellers.

4. OLA T20 WC #ChaloNikloWicket Campaign. 

Reach: 150K on Twitter (Organic) 
Trended for the days of the contest. 

Brand Portfolio:
Kalyan Jewellers
Tech Mahindra
International Day of Yoga
Smiles of India powered by Himalaya
Cargill Leonardo Olive Oil
IndiaFirst Life Insurance Apple

Strategy for pitches: 
Lava 
International Day of Yoga
Nature Fresh 
Yamaha
Nando's
OLA
Apple Watch

Aug 2014Jan 2015

Associate Writer

ThatScoop

I was writing freelance content for ThatScoop. Listicles, munchable content. I wasn't very aggressive with this. The idea behind the job was to understand the genres of content that work to create virality without media push. 

Jun 2014Sep 2014

Script Writer (Intern)

Scape Monkey Project - Production House

Responsibilities: 

- Website Content Development
- Writing scripts under supervision
- Assisting production work
- Research and Data Collection

Scripted AVs & Teasers for Blender's Pride Fashion Week
Voice Over & Script for Nipman Foundation Credentials 

Jan 2014Feb 2014

Strategic Alliances Intern

NDTV Convergence

I worked with NDTV Convergence, the digital intellect of NDTV facilitating in the research for NDTV auto. I was part of the research and development team - our work primarily consisted of gathering necessary intel, coordinating with the automotive brands dealing in new and old cars. We also worked upon the editing and content of the website alongside the Editor. My primary function was to aid the Strategic Alliances team in business development and research.

Education

20122014

M.A. English

University of Delhi, Gargi College

First year Aggregate - 71%
Awarded a Scholarship by the University of Delhi for my performance in the same year; held the first position in South Campus among fellow English Grads for 2 years consistently.

Graduated with an aggregate of 62%

20092012

B.A. English Hons.

Gargi College

Graduated with an aggregate of 59%
Pursued an active interest in Literary Theory & Existentialist Literary work which led me to choose my subjects in M.A. 

Skills

Keynote Master 

Presentations have been my strong suit, I do have terribly anxious break downs before a presentation but it's still my most valued skill.