Work History

Work History
Jul 2015 - Present

Executive Vice President: Social Impact

Allison + Partners

Doing business the old way is over and the same rules apply for the brand purpose and communications world. In my new role heading up the Social Impact practice I am building the agency of the future - and specifically a new way to bring breakthrough results to the heart of brand, marketing and communications.

The new approach at the heart of our business starts with a simple question - Why Should I Care? The I is the customer. In a world flooded with information and marginal differences in quality and prices, how we position our solutions with potential customers are crucial to the future of business. That is what I drive - connecting to customers in a ways that drives business results and the brand value proposition. 

I lead the development and execution of communications and marketing campaigns for some of our leading clients - from Samsung to Theo Chocolate. From the strategy to tactics - my team is at the leading edge of bringing business values through communications and unlocking the brand value proposition to change customer preference and behavior. 

My responsibility as the head of the practice is to our clients, thought leadership and to the teams we build. I manage the teams that drive our work and find ways to bring their passions to the work we do. My principle is simple - have fun and change the world. We have the opportunity to do amazing work but somehow we forget to live and laugh while we are doing this. I am inspired to create a world of change for our teams and for those we help.

Example: Lead the team in rebranding and positioning of Allison + Partners as a fast growing award winning agency with a twist. Challenge was finding the right balance between the core differentiating legacy of a successful business and gearing the agency to compete with the largest agency as the up-and-coming challenger brand.

Apr 2009 - Jun 2015

Senior Vice President: Business + Social Purpose


Create communication strategies, craft narrative and storytelling, create and lead development of brand and corporate communication campaigns, breakthrough PR strategies, disruptive consumer, corporate and influencer communications for key clients such as Starbucks, Levi’s, The North Face, Kellogg's, SC Johnson, Unilever, Johnson & Johnson, eBay, Adobe, Symantec, HP.

Create new offering based on insights into trends and cross-practice collaborations - from digital & consumer to consumer & crisis. Lead development of Edelman Managing Activism offer & Supply Chain offer.

Establish thought leadership in purpose, consumer, brand and influencer space - regular contributor to HuffPo and Triple Pundit.

Example: Crafted the new brand positioning, narrative and marketing and communications of a leading nutrition brand. Key challenges was turning a brand struggling after a major consumer crisis that almost killed the brand into a brand desired by consumers and admired by competitors.

Oct 2006 - Mar 2009

Vice President: Corporate Responsibility

Cone Inc

Establish CR practice for leading medium size agency – from developing services to business development and market positioning.

Develop groundbreaking communication campaigns, stakeholder engagement and brand strategies for key clients such as Timberland, Reebok, Tiffany’s, Starbucks and Western Union.

Example: Created and launched a breakthrough new marketing identity and communications campaign for a leading footwear company that lost a bit of their mojo. Turned concept into a key new business and brand strategy that fueled substantial business growth.

Nov 2004 - Aug 2006

Director: Corporate Policy & Practices

International Business Leaders Forum (London, UK)

Work with IBLF members, such as Unilever, M&S, SABMiller and Nestle, in finding innovative solutions on issues where business and society intersects – from sustainability strategies to stakeholder engagement to crisis and issues management to internal integration and alignment.

Counsel to government agencies and multilateral organizations, including being a Special Adviser to Prime Minister Blair, DFID, GTZ, UNDP and co-founded Business Action for Africa.

Nov 2002 - Oct 2004

Policy Adviser: Private Sector

Oxfam (Oxford, UK)

Led largest Oxfam global campaigns, including the Coffee Campaign and Access to Medicine. Managed all campaigns aspects from strategy development, global team management, resource allocations, project management, external relations, media, advocacy etc.

Represent Oxfam at key meetings, such as the European Commission, Extractive Industry Transparency Initiative, UN, UNGC etc.

Nov 2001 - Oct 2002

CEO & Founder

Watermark (Stellenbosch, South Africa)

Provide CSR & sustainability consulting services to various clients (governmental, corporate and NGOs).

Nov 2001 - Oct 2002

Economic Development Specialist

OneWorld (Stellebosch, South Africa)

Represent OneWorld and partners at key global events – including UN meetings such as UN Conference on Financing for Development.

Improve strategic expertise, partnerships and internal organization of NGO members to increase effectiveness in delivery of their goals and mission. Manage & develop key online channels.

Apr 2000 - Oct 2001

Executive Director

Southern African Labour Research Institute (Cape Town, South Africa)

Establish and manage the institute with a specific focus on developmental issues.

Manage stakeholder engagement, establish partnerships and build international network.

Apr 1995 - Mar 2000

Senior Developmental Economist

Labour Research Institute (Cape Town, South Africa)

Convener of Trade & Industry Chamber at NEDLAC– a multi-stakeholder body developing post-Apartheid economic and trade policies.

Member of the Ministerial team to the WTO and EU-SA trade negotiating team, and numerous trade and industry related commissions, committees and foundations.

Established the Proudly South African campaign for then President Nelson Mandela.

Jan 1993 - Dec 1994

Junior Lecturer, Political Science

University of Stellenbosch (South Africa)

Lecture tutorial classes and evaluating essays and tests.

Supported research project by gathering information, setting up questionnaires, capturing and evaluating data, liaising with opinions leaders, and drafting findings.


Jan 1989 - Dec 1992

BA Honors

Stellenbosch University

Major in Political Science. 3rd year double major in Philosophy with extra modules in Political Science. Additional subjects were English, History and Sociology. Highest mark in Political Science in class.