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Oliver is a result-driven and budget-oriented Marketing Professional with more than 19 years experience in leading positions in strategic marketing, communications and business development with main emphasis on online/ digital.

He has management and leadership experience in national as well as multinational companies with a wide knowledge in various industries, B2C as well as B2B: telecommunications (O2, Siemens mobile), banking/ insurance (Generali, Versicherungskammer Bayern), IT/ Computer (NEC, Microsoft), industrial (Balzers, Sedus, Klöber), luxury (Chronoswiss), sports (ITF, PGA) and many more.

Oliver has brand management expertise and has a great passion for new media and technologies.

Besides his Master degree he has been appointed as Associate Professor of Marketing and International Management at University of Applied Sciences, Economics and Management in Munich.

Work experience

Oct 2007Present

Online Marketing, Social Media Marketing and Brand Management, Public Speaker and Coach

Self-Employed Strategist and Consultant
Associate Professor of Marketing University of Applied Sciences in Economics and Management

Higher Education industry

Courses taught:

Marketing (Diploma, Master, MBA)

Media & Communications Industry (Bachelor)International Marketing (Bachelor)Strategic Management (Bachelor)

Strategist and Consultant digi:Marketing

Marketing and Advertising industry

Oliver is consulting brands as well as agencies on future communication strategies. He focuses on new media technologies to help companies understand their benefits and usage.

Nov 2003Sep 2007

Managing Director


Managing Director of straight.interactive, based in Munich, a subsidiary of straight. GmbH.

Additionally Managing Director of freiraum, Brand- and Strategy Consulting.

Responsible for strategic development as well operational business, including key account management: O2, SBK – Siemens Betriebskrankenkasse, Balzers, Sedus and Chronoswiss. Additionally responsible for New Business Development and Finance/Controlling in all companies.

  • Full P&L responsibility, grew revenue 150% from FY 2004 to FY 2007 to total revenue approx. 3.5 mill. €, with constant gross margin.
  • Won clients, such as Balzers, O2 Germany and SunnyCars.
  • Managing 35 headcounts, successfully implemented coaching programs for management.
  • Successful integration of the interactive activities into the core business of straight by the end of 2007.



Mainz University of Applied Sciences

Master degree (M.Sc.) in Marketing Communications and Media Economics from Mainz University of Applied Sciences, with a thesis at ZDF (Second German Television).

Studies on Mathematics at University of Kaiserslautern (2 terms).


Antony Slabinck

Oliver has a great sense of achievability, drastically results-driven and capable of making things done in a very short time. His in depth experience in strategic E-Marketing and outspoken leadership is an outspoken guarantee you really can rely on. He brings a highly valuable input in business consulting missions where communication strategy in general, and online marketing in particular, are concerned. It was always a pleasure to work with Oliver on International Board meetings all over Europe and strive together to performance-oriented results in order to get the job done, no matter what! So I can strongly recommend Oliver!

Frank S. Miller

Oliver is one of the "old school digital natives" with good skills in networking, digital communications and brand management. It was a pleasure for me working with him and come into his trace...

Paul Gregor

I started working with Oliver Hellriegel as a colleague at NEC Deutschland GmbH. Soon thereafter he started his own agency which continued to support NEC in various web and online related matters. In the course of NEC's global sponsorship activities (i.e. Davis Cup, Federation Cup, World Series of Golf, etc.) I used his agency for the development of our online information systems. Alone in the Davis Cup project we were able to impliment (what at that time were leading edge technologies) live scoring from the court, streaming audio broadcasts and interviews, a dynamic database functionality amongst others. The cooperation with Oliver Hellriegel was always very professional and in the end also encompassed projects with NEC Europe and NEC USA.His knowledge of developing IT technologies combined with a solid marketing background (and a love of sports) allowed us to come up with innovative ideas which could be realized within the given budgets (even under extreme time pressure). I would be happy to provide further reference information if so desired.

Hartmut Kraft

Oliver has built up and commanded one of those teams that you wish to have available in mission critical situations. If you are looking for someone who is simply getting the job done, no matter how impossible it seems to be, I could only recommend to touch base with Oliver Hellriegel. Oliver provides his clients with the priceless security that you could simply "fire and forget" a task. You only have to collect on the positive outcome. I am happy to recommend Oliver Hellriegel without any limitations.