Download PDF

Work experience

Oct 2009Apr 2010

UI/UX Web Development

Website Broker, Inc
Nov 2008May 2009

Art Director

Wieden + Kennedy

Packed my bags and moved to India for a great opportunity with Wieden at their newest location in New Delhi. Highlights: -Art Direction and Design for IndiGo Airlines onboard food packaging

-Creative Development, Planning, Writing, Design, Talent Outreach, & Marketing for new online travel hub, The India Tube

-Part of a small team of creatives that pitched for, and obtained Ebay India as a client

Nov 2006Aug 2008

Art Director

TOMS Shoes

-Third employee and first designer at TOMS, eventually becoming the company's Art Director. -Created brand consistency through various platforms: Print, Web, Sales Materials, Event Marketing, Photography, Product Development, Packaging, Visual Merchandising (POP Displays, window displays, etc), Artist Collaborations, Global & Domestic retail/product launches, and more. -Led TOMS Shoes’ shift into sustainable efforts, through environmentally friendly solutions for printed materials and non-physical collateral. -Art Direction for The Wrap Boot/No Polo Widow Launch, the company’s first deliberate shift into the luxury market. Included a range of branded collateral: a storybook, the short film, “No Polo Widow”, micro-site, various events, interactive POP display, and elaborate window displays & installations. -Alongside CEO, VP of Sales, and Head of Product Development, creatively developed TOMS Shoes' first ever Eco Collection, launched exclusively at Whole Foods, Spring 08, Summer 08 collections, as well as a special designed edition created for and gifted exclusively to friends of Tom Florio, Publisher of Vogue.

Jul 2006Oct 2006

Design | Marketing

Modern Luxury

-Responsible for conceptualizing and designing the company’s marketing & ad sales collateral, including national media kits, sales one sheets, consumer reports, & reader surveys. -Worked alongside the Director of Marketing & Distribution, searching far and wide for the best ways of communicating the brand ideals to our target demographic: an audience of affluent, educated, and high end consumers, executives, and upper end professionals. -Designed multi-million dollar advertising inserts for high-end clients, such as South Coast Plaza.

Oct 2004Oct 2005

Graphic Design

UCLA Rock Art Archive | Cotsen Institute of Archaeology




University of California, Los Angeles


Product Design
Layout + Publication Design
Visual Merchandising
Textile Design
Branding + Strategy
Web Design
Graphic Design
Art Direction


Brad Otts

Jake Strom

The India Tube


TOMS Shoes

Modern Luxury




My name is Evelina Rodriguez and I am a California based Art Director, Graphic Designer, and creatively driven problem solver. I specialize in Web Design & Development, Brand Strategy, and creative marketing solutions. I am currently accepting new clients. Please contact me and tell me about your project.

The kind words of others

“Through my work relationship with Evelina, I had come to trust and understand that she has all the capabilites in the world in providing TOMS Shoes with a consistent design brand marketing and strategy. Never did I feel led down a road through a visual communicated stand-point when dealing with her as the Art Director from TOMS Shoes. I had nothing but trust and guidance in the sense that she really brought the brand to where it is today, helped build it thoroughly through creativity, hard work, and overall dedication. I saw her work well into the night, I saw her work weekends and put in that time to thoroughly produce work that remained intact, consistent and creative in the branding of TOMS Shoes. The brand remains, and will remain what it is today, based on her theoriese and ideas; she was able to manifest these concepts to life through her Design experience, leadership, and strength to remain true to TOMS Shoes the brand, the mission of the company, and what she beautifully illustrated through her work. She has been a guiding light for TOMS Shoes, and a strong candidate for any position, anyone would be so lucky to have her.” August 14, 2008

Eric Rodriguez

Manager of Product Launch and Development

TOMS Shoes

“Evelina is a passionate worker who takes her work seriously. I continue to be impressed with the time and care she puts into each project. Her ability to keep ideas fresh while staying on brand is what makes her a very successful art director. Future employers would be lucky to have her on their team.” August 11, 2008

Katie Parfet

Special Sales Initiatives

TOMS Shoes

“Evelina is not only a joy to work with, but also is brilliant at basically everything that she does. I know that sounds like a gross exaggeration, but it is extremely true. She is smart, creative, hard working, and no one thinks of other people better than she.” August 11, 2008

Brad Otts

National Account Executive/Sales Representative/Special Events  TOMS Shoes

“Evelina does amazing with all different mediums. She has helped the TOMS brand find its identity as it exists today.” August 11, 2008

Jonathan Jung

Shoe Dude

TOMS Shoes


creative collaboration.


Learning, Growing, Evolving, Organizing, Streamlining, Colors, Drawing, Fashion, Hearts, Textures, Dreams, Jewelry boxes, Surprises, Constructivism