Work History

Work History
Oct 2009 - Apr 2010

UI/UX Web Development

Website Broker, Inc
Nov 2008 - May 2009

Art Director

Wieden + Kennedy

Packed my bags and moved to India for a great opportunity with Wieden at their newest location in New Delhi. Highlights: -Art Direction and Design for IndiGo Airlines onboard food packaging

-Creative Development, Planning, Writing, Design, Talent Outreach, & Marketing for new online travel hub, The India Tube

-Part of a small team of creatives that pitched for, and obtained Ebay India as a client

Nov 2006 - Aug 2008

Art Director

TOMS Shoes

-Third employee and first designer at TOMS, eventually becoming the company's Art Director. -Created brand consistency through various platforms: Print, Web, Sales Materials, Event Marketing, Photography, Product Development, Packaging, Visual Merchandising (POP Displays, window displays, etc), Artist Collaborations, Global & Domestic retail/product launches, and more. -Led TOMS Shoes’ shift into sustainable efforts, through environmentally friendly solutions for printed materials and non-physical collateral. -Art Direction for The Wrap Boot/No Polo Widow Launch, the company’s first deliberate shift into the luxury market. Included a range of branded collateral: a storybook, the short film, “No Polo Widow”, micro-site, various events, interactive POP display, and elaborate window displays & installations. -Alongside CEO, VP of Sales, and Head of Product Development, creatively developed TOMS Shoes' first ever Eco Collection, launched exclusively at Whole Foods, Spring 08, Summer 08 collections, as well as a special designed edition created for and gifted exclusively to friends of Tom Florio, Publisher of Vogue.

Jul 2006 - Oct 2006

Design | Marketing

Modern Luxury

-Responsible for conceptualizing and designing the company’s marketing & ad sales collateral, including national media kits, sales one sheets, consumer reports, & reader surveys. -Worked alongside the Director of Marketing & Distribution, searching far and wide for the best ways of communicating the brand ideals to our target demographic: an audience of affluent, educated, and high end consumers, executives, and upper end professionals. -Designed multi-million dollar advertising inserts for high-end clients, such as South Coast Plaza.

Oct 2004 - Oct 2005

Graphic Design

UCLA Rock Art Archive | Cotsen Institute of Archaeology

Education

Education
2002 - 2006

BA

University of California, Los Angeles

Skills

Skills

Packaging

Product Design

Layout + Publication Design

Visual Merchandising

Textile Design

Branding + Strategy

Web Design

Graphic Design

Art Direction

TOMS Shoes

Modern Luxury

Futureast