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Hellen PAYARES (FLEMING)

Sales + Design + Marketing + Management

Summary

Accomplished management professional with 10+ years experience in diverse backgrounds ranging from retail management to event management and promotion/marketing. Record of success in developing events, creative design materials, retail strategies, and solutions that have generated 20-45% increases in performance for company year to date. Recognized for creative abilities and knowledge of Alaska market/trends. Excellent trainer and mentor with skills to motivate peak performance from team members while encouraging company growth. Maintained and developed professional relationships with all clients in various fields and built a reputation for excellent service and repeat business.

Work experience

Manager

Shirts Up serigraphics
2017Present

Supervised all training, development, production schedules, employee schedules, payroll, inventory control, and client sales. Handled many six figure accounts and worked with clients to ensure all needs were met. Prepare comprehensive research on garments and new trends in the clothing / textile industry for clients and expanded many client accounts. Assisted in many design projects such as business card design, 3 color tshirt design, logo design, garment previews/proofs. Assisted in creating materials for various local city,  military and state project bids. 

Sales Representative

Odom Corporation
20162017

Responsible for managing a Fairbanks territory to maximize volume. Selling responsibilities include introducing and promotion of new products, improving distribution, and ensuring promotion results. Executing and understanding company standards in all display in retail accounts. Provide graphic design support by completing items such as menus, table tents, and pos for promotions/events. In February 2017 held #1 position for MVP performance in Alaska market. 

Event Manager

Williwaw
20152016

Responsibilities include overseeing and executing concerts and events in a 1,000 capacity venue in downtown Anchorage. Also, overseeing all front of house event staff (including scheduling/labor) and handling most creative media and designing targeted marketing campaigns. Also responsible for designing and printing majority of materials for various private catering and restaurant operations (menus, signage, event supplies).  Managing box office, operations, ticket/pass scanning, and customer service during large concerts, private parties and various events.

Cultivated excellent relationships with clients who booked high profile events (ie Senator Lisa Murkowski, Covenant House of Alaska, United Way), maintaining ongoing communication, providing vision and strategy and facilitating solutions to address concerns.

Owner

SHOWDOWN PRODUCTIONS
2013Present

Assisted in creating an independent concert production company. Oversee and execute all talent buying, venue rentals, show advancement, event management and design. Manage artist hospitality, production planning and staff/security hiring. Handled most creative media and helped execute successful creative marketing plans. 

Event Manager

Global Spectrum/Alaska Airlines Center
20142015

Act as liaison for building with all parties involved in the event. Prepare event estimates as determined by requirements using annual budget as a guide. Coordinate show requirements with tour production managers. Coordinate and settle all event financial matters with Finance Department. Managed all types of events including Christmas parties, formal galas, drive-in movie event, banquets, mayoral debates and UAA Commencement. Maintained high profile University client event accounts with the arena for various events they booked regularly.

Manager

The Downstairs/Goodfellas productions
Jan 2007Jan 2013

Managed and developed an all ages multi-floor club featuring a live music venue, hip hop dance club and event management office. 

The Downstairs (2007-2012) Created local all ages music venue that featured national acts and local nights. Built and established club to produce sold out local band/club nights of 400-600 people. Was responsible for all creative media (flyers, signage and print/social media items.) Executed all in house and outside promoter events from start to finish (talent buying, marketing, event management, production management, sponsorship deals etc). Awarded "Best Place to Hear Live Music" (Anchorage Press 2010) 

Store Manager

Hot Topic
Jan 2009Jan 2011

Supervised daily operations of store. Recruited, hired and retained effective associates. Coached/trained all employees to achieve maximum results with themselves & the store. Ensured store achieved all sales/comp plans. Educated and monitored team on loss prevention policies & managed store shrink. Created effective schedules and managed payroll daily.  Contributed creative ideas to drive sales through visual displays and merchandising. Achieved top ten most improved comp performance within one year of store management. 

Education

Political Science

University of Alaska Southeast
20042005

Certifications

TRAINED CROWD MANAGER

International association of venue managers
2015Present

Certified in accordance with NFPA 101 Life Safety Code, as crowd managers within large public assembly venues

Skills

Managerial         Merchandising      Staff Training & Development       Organizational       Problem Solving Skills 

Garment / Textile Knowledge              Adaptable        Project Management       Employee Mediation / Motivation

Local Market / Trend Knowledge       Strong Communication       Negotiating     Driving Sales / Executing Promotions


  • Adobe Photoshop - Proficient 
  • Adobe Illustrator - Intermediate
  • Microsoft Excel - Intermediate

Various Odom examples and other designed media

REFERENCES

BRIAN LACKEY - AREA SALES MANAGER -ODOM CORPORATION 
907-450-7144 / [email protected] 

PETE BURNS -GENERAL MANAGER - HUMPY'S GREAT ALASKAN ALEHOUSE & WILLIWAW 
907-830-2995[email protected]

DANIELLE MEEKS - ALASKA AIRLINES CENTER - EVENT MANAGER
907-301-2434 / [email protected]