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Work experience

Mar 2010Present

Online Brand Manager

AVI SPL/Projectorpeople.com

  • Develop and implement marketing and communications strategies to drive traffic and sales for ProjectorPeople.com, a $50-million B2B and B2C ecommerce division of AVI SPL, a $1-billion AV company. 
  • Project manager; lead a team of five on public relations, content and marketing initiatives. Hire freelancers and outside vendors. Supervise one direct report.
  • Manage Projector People's $1.24 million online advertising budget; develop banner ads, liaise with Google Adwords account manager, work with external advertising agency on messaging and graphics.
  • Develop and lead Projector People's $1 million annual online co-op marketing program for partners including Sony, Canon, Panasonic and others. Direct partner advertising, merchandising and customer communications. 
  • Represented ProjectorPeople.com to internal and external stakeholders. Attended the 2010 Consumer Electronics Show (CES) in Las Vegas to sell the site’s marketing program to current and potential vendors.
  • Edit Projector People's Facebook, Twitter and YouTube profiles; develop an active, knowledgeable audience for the Projector People blog. Wrote the two most commented posts in the blog’s seven-year history.
  • Directed the Cyber Monday 2010 sale which generated more than $1 million in sales and broke all previous sales records. Secured vendor sponsorship, managed online promotions and handled post-sale reporting.
  • Conceptualized, implemented and promoted the company’s first Backyard Theater Contest. The contest boosted blog traffic 40% compared to the previous summer; blog-related revenue increased 107%.
Dec 2006Present

Communications Consultant

Kforce Professional Staffing

  • Create motivational internal communications campaigns for a national staffing agency with more than  2,000 employees in 60 offices and annual revenues of nearly $1 billion. 
Nov 2005Feb 2010

St. Petersburg Times/Tampa Bay Times

  • Lead online and print coverage of the breaking news and city government beats for a major Pulitzer Prize-winning metro news provider with more than 500,000 daily online and print readers. 
  • Drive traffic to the website through extensive use of social networking media including Twitter and Facebook; weaving SEO into story copy; and frequent blogging.
  • Create alternative storytelling formats to capture profiles of people in the community with unique stories to tell; also write lifestyle pieces with a flair for the unusual angle, from the fitness benefits of shopping to using feng shui to boost your career.
  • Generate “out of the box” story ideas and convert them into highly engaging content that has been republished in the Orlando Sentinel, Chicago Tribune, Scripps Howard News, Bust, among others. 
  • Embraced diverse projects from writing the paper’s disaster recovery plan to organizing a roundtable discussion among high school students for a multipage back-to-school feature.
Sep 2001Jun 2005

Account Executive

What's Happening Publications
  • Managed 20 accounts for two college-targeted publications. Wrote and designed ads.

Education

Certifications

Certified HTML Developer

W3Schools

Marketing Portfolio

Storytelling Portfolio

More Storytelling Samples

References

“I could not recommend anyone more highly than Helen Anne. She's developed into a first-rate writer, bursting with ability, enthusiasm and great ideas.”

- Jon O’Neill, Producer at Big Machine, Los Angeles.

More references

Interest

  • Avid traveler. Studied abroad in Greece and France; worked as an au pair in Spain and a mother’s helper in Alaska. Creator of travel photo blog FromWayUpHigh.com, aspiring guitarist, limited working proficiency in Spanish.
  • Competent with HTML and most web design software. AP style proficient. Member of Mensa International.

Summary

Deadline-driven, creative storyteller who draws from experience writing for one of the nation's leading newspapers and top technology companies to provide multimedia tales that will inform, inspire and sell. Summa cum laude advertising graduate who understands the business behind the stories.