• Aberdeen United Kingdom, GB
Helen Wu

Helen Wu

Business Development Manager at ABB


An energetic, persistent and driven individual with more than 8 years’ experience in business development and product management.  Excellent in nurturing relationships with existing customers and developing new business.  Team player with excellent communication skills, excels in achieving goals and fulfilling business objectives.  Strong ability to generate new business and consistently achieving high standards.

Key Skills


Multicultural sensitivity and awareness

  • Ability to build rapport with a diverse workforce in multicultural settings

Adaptability and Flexibility

  • Highly adaptable, flexible and open to new ideas

Proficent Communication

  • Good listener and effective communicate with people at different levels and cultures

Business Development

  • Ability to develop new business and retain long term high quality clients


  • Developing business relationships through networking

Career History

Work experience

Business Development Manager

Oct 2014 - Present
ABB Consulting

Responsible for driving the growth of revenue by identifying new customers and promoting ABB specialised engineering services on asset integrity, inspection, process safety, asset late life support and decommissioning within North Sea oil and gas sector.

  • Develop new account strategies to capture market channels with new clients and broaden client base by 40% in Aberdeen
  • Successfully communicate with customers at all levels and built strong relationships
  • Effectively raise the profile of the company by actively attending conferences, exhibitions and network events
  • Introduce improvements on business strategies based on customer feedback
  • Improve customer satisfaction by ensuring the delivery team update customers in a timeously manner and respond to any queries

Business Development Manager

Jan 2014 - Oct 2014

Drove the sales of condition monitoring products and solutions through SKF Traditional Energy Business Unit.

  • Increased product sales in up, mid and downstream oil and gas sectors by 15% during the first half year Improved the alignment of product development roadmap with market penetration roadmap by working as an interface between customer, sales and product development centre
  • Enhanced the profile of condition monitoring products and solutions by representing the product center at large tradeshows such as OTC 
  • Effectively captured feedback from both sales team and customers who communicated with product centre on feature improvement and new development
  • Led a large project on the development of a condition based maintenance solution for a critical offshore application to a key customer which had a projected customer saving estimate of $300M US dollars a day Supported local sales teams to identify development project opportunities
  • Authorised special pricing to sales teams on large orders and strategic sales

Product Manager

Oct 2009 - Jan 2014

Responsible for the launch of SKF Laser Shaft Alignment System and drove the sales globally.

  • Achieved £6M worth of sales in 2 years
  • Worked with the development team to ensure that product development activity met marketing specification and launch schedule
  • Led market research with SKF sales units globally and promoted new products via web, telecoms and personal visits
  • Produced technical and marketing launch materials
  • Co-ordinated the setup of the logistics supply chain for the new product
  • Delivered product training to SKF sales representatives and distributors in Asia and Europe
  • Presented and promoted SKF laser shaft alignment systems at customer conferences in Asia and Europe

Sales Engineer

May 2007 - Oct 2009

Responsible for the development of the engineering consultancy service in design and manufacture of computer based electronic devices:

  • Achieved£ 500K new business sales within the first year of joining the company
  • Designed and organised customer seminars and workshops based on up to date market trends Represented the company at trade shows, conferences and network events
  • Prepared and delivered company presentations to new and existing customers
  • Co-ordinated with marketing, engineering and operations functions to ensure clear communication of customer requirements

Admin Assistant

Sep 2006 - Mar 2007
Aberdeen City Council



M.Sc Corporate Communication and Public Affairs 

2003 - 2006
Robert Gordon University

B.A  Mechanical Engineering

1996 - 2000
Science and Technology University


  • Reliability Improvement Master Class (FMECA, RCA)
  • Managing Deterioration of Plant Equipment
  • Project Management GPM2
  • CRM Systems training including: SalesForce, Sieble and Super Office
  • LDL Professional Sales
  • Design for 6 Sigma Level 1


English and Chinese