Global Marketing Manager
General Electric Inc.US$24 billion Corporation made up of 6 businesses:HealthCare business develops, manufactures, markets & sells medical devices. Annual revenue: US$17 billion.
Global Marketing Manager, Women’s Health Ultrasound Franchise, AUSTRIA
·Responsible for global marketing of Women’s Health ultrasound business.Sales revenue 2008 totaling US$410 million, growth 20% compared to previous year, global market share 35%.
·Developed & championed global strategic marketing (short thru long term) plan to build on existing expertise & expand into new markets
·Lead team of Product & Clinical Managers (globally: USA & EU).Tasked with managing franchise growth strategy including developing product pipeline, product renovations & line extensions.Activities include: identifying & realizing new products – managing development process of new products from conception to global launch; business case development; brand strategy; forecasting overall market size & potential; pricing strategies; positioning & claims for new products; competitor insights; clinical validation; clinical trials & publication planning.Since joining GE:launched 2X new product & 8X product line extensions.Developed new Assisted Reproductive Medicine & Labor and Delivery market segments with product differentiator, marketing & sales tactics.
·Lead global re-branding activities for Voluson:brand & product vision, messaging, and creative.
·Introduced marketing tools to business, such as:Balanced Score Card, ROI, Promotional Review Board, Market Research best practices.
·Supported corporate efforts in setting up process around clinical trial execution compliant with FDA / EMEA guidelines (ie. Good clinical practice standards /IRB process / informed consents physician & patients)