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Work experience

Jan 2008Present

Business Unit Manager Europe

Worldmark Ltd.

Company's Activity

Production and sales of identification and die-cut solutions for industrial applications

Responsibilites

  • Management of business unit in Europe with focus on strategic customer Hewlett Packard
  • Profit and loss responsibility, total sales of € 7 million
  • Customer management at headquarter level and of their subcontractors
  • New customer acquisition
  • Development and implementation of global and local strategies
  • Personnel management of 9 external and internal sales employees based at various sites in Europe
  • Close cooperation and project work with the Business Unit Directors in the Americas and Asia, with the local production sites and the new product development team
  • Frequent business travel to all sites in Europe

Successes

  • Building the organisational structure
  • Achievement of sales target in 2008
  • New customer acquisition and new business generation of€ 350 K
  • Production transfer from Holland site to Hungary and Great Britain
  • Continuous improvement of supplier evaluations
Feb 2007Dec 2007

Regional Sales Manager CEE

Worldmark Ltd.

Company's Activity

Production and sales of identification and die-cut solutions for industrial applications

Responsibilites

  • Management of the sales region Europe
  • Profit and loss responsibility, total sales of€ 27 million
  • Directing the sales team with a focus on global strategic accounts
  • New customer acquisition
  • Restructuring of the regional sales teams
  • Personnel responsibility for 8 employees
  • Close cooperation with the local manufacturing sites, Strategic Customer Directors, new product development team and the management team at headquarter
  • Frequent business travel to all sites in Europe

Successes

  • New business generation of € 3 milliom
  • Structuring, optimisation and development of the team
  • Development and implementation of a globally standardized sales reporting
  • Cost saving of € 60 K within HR department
  • Restructuring of the company in business units
Aug 1999Dec 2006

Sales Manager

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • Management of the sales region Germany, Austria and Switzerland
  • Profit and loss responsibility, total sales of € 17 million
  • Key Account and distributor management
  • New customer acquisition
  • Personnel responsibility for 11 employees
  • Steering the marketing activities
  • Member of the Management team
  • Project work on European level
  • Restructuring and integration of sales organisation
  • Trade show participation
  • Business travels

Successes

  • Exceeding targets up to 15% (sales & profit)
  • Doubled sales within 7 years
  • Development of the new market segment automotive with annual sales of € 3 million
  • Extension of product range with hardware and service offering with annual sales of € 900 K
  • Restructuring and integration of sales organisations, including an office relocation while exceeding sales targets
  • Successful SAP implementation within project timeline
Oct 1998Jul 1999

Key Account Coordination

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • Preparation for future role as Sales Manager
  • Coordination of all sales activities with the key accounts Siemens AG and Robert Bosch GmbH
  • Market analysis project „Tire Label”
  • Sales representative for precision die-cut products at Motorola and its subcontractors
  • Trade show participation
  • Business travels

Successes

  • Database on Siemens AG
  • New customer acquisition Siemens VDO
  • Market analysis „Tire Label“ Germany and Austria
Aug 1996Sep 1998

European Product Development Manager

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • European responsibility for the product range „Consumables“
  • Project management of new product developments
  • Development and implementation of the business and marketing plans for Europe
  • Account management in cooperation with the local sales team
  • Personnel responsibility for the Junior Product Manager
  • Trade show participation
  • Business travels

Successes

  • Product development and successful specification for BMW cable assemblies
  • Concept and implementation of a new product catalogue
  • Preparation and product training for distributor and employees
  • Concept and implementation of trade show participations
Sep 1995Jul 1996

European Divisional Marketing Specialist

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • Product management for the sales region Germany, Austria and Switzerland
  • Adjustment and implementation of the marketing plan in the region
  • Account management in cooperation with the sales team
  • Product trainings
  • Trade show participation
  • Business travels

Successes

  • New product introduction „High Temparture Materials” and “Desktop Printer”
Nov 1992Aug 1995

Sales Promotion

AEG Atlas Schutz- und Leittechnik GmbH

Company's Activity

Process Data Systems for Power Utilities

Responsibilites

  • Planning and realization of all marketing activities
  • Planning and control of the marketing budget
  • Close cooperation with the AEG central marketing department in Frankfurt, Germany

Successes

  • Realization of all planned marketing activities while keeping expenditure below budgeted cost
  • Successful planning and realization of trade show participations and customer seminars

Education

Mar 1988Jun 1992

Diplom-Kauffrau (Bachelor)

Hochschule Bremen

Major: International Business,

 Final Project

Organization and realization of trade show participations with regard to the multifunction of the means;

Degree: Diplom-Kauffrau, grade: 2,0

Sep 1990Jun 1991

Diplôme (Bachelor)

Ecole Supérieure de Commerce

Integrated studies at the Ecole Supérieure de Commerce, Grenoble, France

Major: International Marketing,

Degree: D.E.S.C.A.F.

(Diplôme d’Etudes Supérieures, Commerciales, Administratives et Financières)

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