Heimke Böger

Heimke Böger

Work History

Work History
Jan 2008 - Present

Business Unit Manager Europe

Worldmark Ltd.

Company's Activity

Production and sales of identification and die-cut solutions for industrial applications

Responsibilites

  • Management of business unit in Europe with focus on strategic customer Hewlett Packard
  • Profit and loss responsibility, total sales of € 7 million
  • Customer management at headquarter level and of their subcontractors
  • New customer acquisition
  • Development and implementation of global and local strategies
  • Personnel management of 9 external and internal sales employees based at various sites in Europe
  • Close cooperation and project work with the Business Unit Directors in the Americas and Asia, with the local production sites and the new product development team
  • Frequent business travel to all sites in Europe

Successes

  • Building the organisational structure
  • Achievement of sales target in 2008
  • New customer acquisition and new business generation of€ 350 K
  • Production transfer from Holland site to Hungary and Great Britain
  • Continuous improvement of supplier evaluations
Feb 2007 - Dec 2007

Regional Sales Manager CEE

Worldmark Ltd.

Company's Activity

Production and sales of identification and die-cut solutions for industrial applications

Responsibilites

  • Management of the sales region Europe
  • Profit and loss responsibility, total sales of€ 27 million
  • Directing the sales team with a focus on global strategic accounts
  • New customer acquisition
  • Restructuring of the regional sales teams
  • Personnel responsibility for 8 employees
  • Close cooperation with the local manufacturing sites, Strategic Customer Directors, new product development team and the management team at headquarter
  • Frequent business travel to all sites in Europe

Successes

  • New business generation of € 3 milliom
  • Structuring, optimisation and development of the team
  • Development and implementation of a globally standardized sales reporting
  • Cost saving of € 60 K within HR department
  • Restructuring of the company in business units
Aug 1999 - Dec 2006

Sales Manager

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • Management of the sales region Germany, Austria and Switzerland
  • Profit and loss responsibility, total sales of € 17 million
  • Key Account and distributor management
  • New customer acquisition
  • Personnel responsibility for 11 employees
  • Steering the marketing activities
  • Member of the Management team
  • Project work on European level
  • Restructuring and integration of sales organisation
  • Trade show participation
  • Business travels

Successes

  • Exceeding targets up to 15% (sales & profit)
  • Doubled sales within 7 years
  • Development of the new market segment automotive with annual sales of € 3 million
  • Extension of product range with hardware and service offering with annual sales of € 900 K
  • Restructuring and integration of sales organisations, including an office relocation while exceeding sales targets
  • Successful SAP implementation within project timeline
Oct 1998 - Jul 1999

Key Account Coordination

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • Preparation for future role as Sales Manager
  • Coordination of all sales activities with the key accounts Siemens AG and Robert Bosch GmbH
  • Market analysis project „Tire Label”
  • Sales representative for precision die-cut products at Motorola and its subcontractors
  • Trade show participation
  • Business travels

Successes

  • Database on Siemens AG
  • New customer acquisition Siemens VDO
  • Market analysis „Tire Label“ Germany and Austria
Aug 1996 - Sep 1998

European Product Development Manager

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • European responsibility for the product range „Consumables“
  • Project management of new product developments
  • Development and implementation of the business and marketing plans for Europe
  • Account management in cooperation with the local sales team
  • Personnel responsibility for the Junior Product Manager
  • Trade show participation
  • Business travels

Successes

  • Product development and successful specification for BMW cable assemblies
  • Concept and implementation of a new product catalogue
  • Preparation and product training for distributor and employees
  • Concept and implementation of trade show participations
Sep 1995 - Jul 1996

European Divisional Marketing Specialist

Brady GmbH

Company's Activity

German sales office ofBRADY Corporation, Milwaukee, Wisconsin, USA

Production and sales of identification solutions for industrial applications

Responsibilites

  • Product management for the sales region Germany, Austria and Switzerland
  • Adjustment and implementation of the marketing plan in the region
  • Account management in cooperation with the sales team
  • Product trainings
  • Trade show participation
  • Business travels

Successes

  • New product introduction „High Temparture Materials” and “Desktop Printer”
Nov 1992 - Aug 1995

Sales Promotion

AEG Atlas Schutz- und Leittechnik GmbH

Company's Activity

Process Data Systems for Power Utilities

Responsibilites

  • Planning and realization of all marketing activities
  • Planning and control of the marketing budget
  • Close cooperation with the AEG central marketing department in Frankfurt, Germany

Successes

  • Realization of all planned marketing activities while keeping expenditure below budgeted cost
  • Successful planning and realization of trade show participations and customer seminars

Education

Education
Mar 1988 - Jun 1992

Diplom-Kauffrau (Bachelor)

Hochschule Bremen

Major: International Business,

 Final Project

Organization and realization of trade show participations with regard to the multifunction of the means;

Degree: Diplom-Kauffrau, grade: 2,0

Sep 1990 - Jun 1991

Diplôme (Bachelor)

Ecole Supérieure de Commerce

Integrated studies at the Ecole Supérieure de Commerce, Grenoble, France

Major: International Marketing,

Degree: D.E.S.C.A.F.

(Diplôme d’Etudes Supérieures, Commerciales, Administratives et Financières)

Oct 1986 - Feb 1987

Certifcate

Sorbonne