Heidi Miller

Heidi Miller

Summary

Detail oriented, results focused marketing and communications professional with expertise in branding, advertising, media planning, collateral, packaging, outdoor, touring vehicles, web sites, multimedia projects, exhibits and events. Proven ability in B2B and B2C markets designing and deploying compelling campaigns. Computer proficient with experience in online and offline marketing including social media. Areas of strength include:

•  Brand development/management•  Budget management/cost reduction•  Copy editing/proofing                                   •  Creative direction/execution                  •  Event/exhibit planning

•  Leadership/supervision

•  Lean/process improvement

•  Marketing strategy

•  Multimedia development

•  Photo direction

•  Project management

•  Vendor/client relationships

•  Web design/strategy

Clients include: NBC Universal, GE Healthcare, Joint Commission Resources, Sanofi-Aventis, Miller Brewing Company, ConAgra Foods, Kraft, Jim Beam, Major League Baseball, Michelin, Microsoft X-Box, Northwestern Mutual, Skechers, Volvo, Visa, Dr Pepper, Lennox, Columbia Sportswear, Procter & Gamble and Clorox.

Work History

Work History
Apr 2008 - Nov 2008

Creative Director and Marketing Project Manager

NBC Universal

•  Developed new brand identity for NBC Digital Health Network•  Strategically aligned creative concepts with marketing strategy and brand architecture for healthcare

  consumer and staff in-hospital/online education•  Cultivated and lead marketing initiatives for Joint Commission Resources Quality & Safety Network 

  sales/utilization•  Created and executed marketing initiatives for The Patient Channel and Newborn Channel sales/utilization•  Developed and produced collateral and multimedia marketing material, advertising and trade show material    for The Patient Channel, Newborn Channel, HealthVideo.com, NBC Digital Health Network, and   Joint Commission Resources Quality & Safety Network•  Designed and implemented custom creatives on behalf of sponsors valued at over $600K annually•  Contributed to utilization and loyalty campaigns, resulting in over 10,000 continuing education credits  awarded annually for Joint Commission Resources Quality & Safety Network and driving greater than 79% of   The Patient Channel network recommending programs by title, with over 50% documenting in patient records•  Established relationships with suppliers to provide services with strategic solutions and preferred pricing•  Managed $150K marketing budget

2002 - 2008

Creative Director and Marketing Project Manager

GE Healthcare

•  Strategically aligned creative concepts with marketing strategy and brand architecture for staff, patient  and professional education offerings•  Cultivated and lead marketing initiatives for The Patient Channel and Joint Commission Resources   Quality & Safety Network sales/utilization•  Developed and produced/managed production of collateral and multimedia marketing material, advertising  and trade show displays for TiP-TV (USA, Canada, Europe and Middle East), The Patient Channel,

  Professional Education and TiP Applications•  Developed a DVT awareness campaign for The Patient Channel which helped secure over $800K in   advertising/promotion on the channel - the single most popular promotion ever run by the network•  Designed and implemented custom creatives on behalf of sponsors valued at over $600K annually•  Contributed to utilization and loyalty campaigns, resulting in over 10,000 continuing education credits  awarded annually for Joint Commission Resources Quality & Safety Network and driving greater than 79% of   The Patient Channel network recommending programs by title, with over 50% documenting in patient records•  Devised strategies and implemented marketing programs for 3rd party programming (pharmaceutical  companies, CME companies, health associations and organizations)•  Directed and collaborated with writers and designers to create and execute concepts•  Managed $400K marketing budget•  Saved GE $200K+ annually by bringing creative in-house and managing outside vendors with efficiency•  Participated as an expert panel member for internal marketing and communication support programs•  Established relationships with suppliers to provide services with strategic solutions and preferred pricing•  Managed a utilization incentive program for hospital coordinators

2000 - 2001

Art Director

GMR Marketing

•  Developed and created event and lifestyle marketing material including collateral, advertising, banners,  kiosks, point of purchase displays, as well as tent, building and vehicle graphics for national accounts•  Established creative timelines, secured competitive quotes and negotiated printing costs•  Conferred with clients and account executives and ensured each project represented the brand, quality  and creative workmanship of GMR and client standards

1994 - 2000

Creative

NorthStar Print Group

•  Developed creative concepts and produced artwork for packaging, outdoor, point of purchase  displays, collateral and advertising for national accounts•  Developed packaging prototypes, created presentation material and presented an education breakout  session for more than 80 national/international brand managers at the Procter & Gamble label forum•  Created corporate brand identity and developed and coordinated trade show, collateral and   marketing material•  Designed layouts and directed photo shoots for packaging and marketing material•  Designed trade show booth•  Investigated and recommended new procedures, techniques and material to promote optimal results  in production and design•  Created and coordinated programs and events as director of the Employee Communications Committee

Education

Education

Manitowoc Lincoln
1987 - 1991

BS