Heidi Lichtenberger

Heidi Lichtenberger


Innovative and results-oriented professional with product management, purchasing, sales and marketing experience.Areas of expertise include: ability to identify market opportunities, create and define product-value marketing strategies and implement integrated sales programs that increase profits and build customer loyalty by creating win-win situations.


  • Self-starter with proven track record
  • Ability to effectively interface with all levels of the corporation
  • Successful in meeting goals and objectives in a multi-project environment both on-time and within budget
  • Excellent interpersonal and communication skills; both written and verbal
  • Strong negotiation skills


Reading, writing, golf, tennis, soccer, cycling, visiting family in Germany

Work History

Work History
Jul 2009 - Present

Commercial Consultant

  • In-depth market evaluation regarding pricing trends for commercial aircraft components
  • Build analytical tools (return on investment, net present value) to determine market value of components, create teardown model and estimate optimal time to disassemble
Sep 2007 - May 2009

Director Airframe Products

AeroDirect, Inc
  • Responsible for division (annual revenue quota of $12M) which included 5 product lines
  • Responsible for finding purchase opportunities, evaluation of inventory, assessing market value, calculating ROI and NPV in order to determine purchase price
  • Tracked purchases to monitor profitability and accuracy of initial ROI
  • Maintained effective communication with sales on inventories to purchase and sell
  • Identified and disposed of obsolete inventory as well as identified and addressed potential inventory problems
  • Maintained appropriate market and technical knowledge for targeted products
  • Communicated and consulted with sales regarding the availability and pricing of inventory
  • Coordinated with operations to ensure effective and timely shipments and receipts of material to and from customers and vendors
  • Managed team of seven Product Specialists and one Customer Service Rep which entailed on-going training, guidance, over-seeing day-to-day productivity, performance evaluations and calculation of quarterly bonuses
  • Responsible for 8 accounts acting as the Sales Representative

Notable Accomplishments

Ø Airframe Product groups met or exceeded quarterly revenue, gross margin and inventory turn targets for the past 6 consecutive quarters

Ø Personally responsible for company’s historically largest sale

Ø Chosen to participate in “Sandler Total Selling Solutions” Sales and Executive Management Courses

Mar 1999 - Sep 2007

Product Line Manager


Product Line Manager

  • Developed and created new product line by focusing on up-and-coming markets within the industry
  • Prepared and presented business case to upper-management and was awarded a $1M inventory budget to meet sales and margin expectations and establish the business within a 6 month test period
  • Succeeded by achieving sales and margin goals and was granted ownership of the new business; hired, trained and managed new employee for the business unit
  • Responsible for a $1.5M revenue generating product line focusing on the sales, marketing and distribution tactics to ensure maximum exposure within designated market shares
  • Created, communicated and executed marketing strategies with global sales team to maximize awareness of our capabilities and expertise
  • Conducted ongoing product management forecasting while maintaining profitable day-to-day operations
  • Oversaw a $5M budget for inventory and other costs that affect the bottom line in order to ensure a positive operating profit while predicting incremental growth patterns and allocating the necessary resources
  • Collaborated with global sales staff on strategic accounts to achieve sales goals while developing and maintaining solid customer relationships

Project Manager & Senior Product Line Representative

  • Estimated project value = $6.5M, sales to date at time of departure at AAR = $6.0M
  • Collaborated with various departments to maintain steady flow inventorying process
  • Prepared and presented weekly status report to senior management of both AAR and the customer
  • Coordinated with sales team to effectively market the material by conducting a thorough inventory analysis, evaluating current market conditions and creating innovative means of targeting the appropriate customer base
  • Estimated project value = $1.0M, sales to date at time of departure at AAR = $0.8M
  • Determined purchase value of aircraft by considering costs associated with the teardown, supply and demand of material, potential customer base and ROI
  • Negotiated with various repair stations to establish repair contracts
  • Scripted marketing analysis for sales, which detailed product information for effective marketing

Notable Accomplishments

Ø Exceeded quarterly gross margin plan by 15% for six consecutive quarters

Ø Increased gross margin percentage from 18% to 23% year-over-year

Ø Increased inventory turns from 2.1 to 2.5 year-over-year

Ø Researched and located a buyers market for material considered obsolete which yielded $1.0M in unexpected sales

Product Line Representative

  • Maintain efficient and profitable support for the day-to-day operations
  • Monitoring daily sales reports in order to evaluate progress of the product line
  • Sourced daily requirements from customer base
  • Evaluate inventories for purchase that includes supply and demand analysis, ROI, negotiation of purchase price and terms of sale, and warranty obligations


Aug 1994 - Dec 1998


St. Ambrose University

Cumulative GPA 3.53 / cum laude

University of Vienna – Vienna, Austria - Spring Semester 1998

Studied German and International Business

Women's Golf Team - 4 years