Heidi Heath

  • Windham, NH

Work History

Work History
Oct 2014 - Present

Director of Sales & Business Development

CHIL - Charleston, SC

Stimulate the Sales, Marketing and Product Development arms of a budding mobile accessory company.

Key duties include developing diversified channel marketing and sales strategies, forecasts, and new product launches. Sell to US/Canadian CE and Mobility Retailers as well as e-commerce markets.

  • Earned placement in AT&T, Prime Communications, Cellular Sales and over 300 Independent AT&T and Verizon Dealers generating over $1M in retail sales.
  • Identify and develop new product opportunities resulting in a new product series launch in 90 days.
  • Guided a nationally recognized packaging firm to create a new look and feel for CHIL.
  • Implemented a national Manufacturer’s Service Group program.
2013 - 2014

Director of Business Development

nuCourse Distribution - Garden Grove, California 

Responsibilities included creating new, enhancing current and restoring former relationships.

Created marketing strategies, sales plans, forecasts and new product launches within the sales channels

  • Directly responsible for the OSS Channel, both drop-ship and retail business. Grew channel to include 7 brands and 62 skus at retail and over 2000 skus on line resulting in $3.5MM in gross sales.
  • Coached Mid-Box Sales Team: Customers include Toys-R-US, Game-Stop, HEB, Hastings, Meijer, Nebraska Furniture Mart, Trans World, Micro Center, B&H Photo, and Adorama. Increased sku count for the fall 2014 planograms 38%, gross sales projected for $5MM
  • Negotiated advertising, “back end programs” and “exit-strategies” directly with the vendors to manage expectations for both the buyers and vendors during the planogram period”.
  • Prospected Walmart, Sam’s Club, BJ’s Wholesale Club, RadioShack, Comp-U-Com and the Sporting Goods Channel to include Dick’s Sporting Goods and Cabela’s.
2011 - 2013

Director of Sales

G-Form/Forward Industries - Providence, Rhode Island

Engineered two Brands from the ground up

  • Developed the sales strategy for the North American market for both G-Form and their sister company MiButton, with primary focus on “Big-Box” and Mass. Managed sales through own efforts and/or teams efforts grooming and growing the company’s sales channels in both the US and Canada.
  • Managed an internal and outsourced sales team responsible for first full year revenue of $4MM, including: 20 independent manufacturer’s representatives, five domestic distributors, and four international distributors
  • Prospected, qualified, negotiated, and closed accounts from a variety of channels, including: Verizon Corporate, Best Buy, Staples US & Canada, OfficeMax, Toys-R-US, Target, RadioShack, Hastings, Meijer, Fred Meyer, Pep Boys, Cabela’s, Canadian Tire, London Drugs and Best Buy Canada.
  • Developed go-to-market product strategy for a line of electronic cases, including: price positioning, updated packaging design and messaging, sales collateral, point-of-purchase displays, and presale product placement
  • Initiated and developed “sports” channel relationships making G-Form gear sold at team sports retailers and university team sales departments i.e USC.
2003 - 2011

US Retail Sales Director

Targus - Anaheim, California

Accounts included Walmart, Sam’s Club, Sam’s PR, Best Buy, Target, both retail and .com programs

Consistently managed accounts for Targus by identifying category opportunities, working to maintain ASP’s, managing sell-through, presenting new products and developing programs.

  • Consistently responsible for greater than $70M in sales regardless of account responsibility.
  • Assigned accounts that require “special attention”
  • Business Development responsibilities
    • Placed Targus in the “clubs”
    • Transitioned Targus from Media Storage supplier to Computer Accessories at Walmart
    • Opened iPad accessory business at Walmart
    • Place Targus’ higher end collection in the Target “luggage” department
  • Expertise in Managing
    • FCA/DI programs
    • Consignment
    • Private Label
2001 - 2003

Key Accounts Sales Manager

Monster Cable - Brisbane, California

Managed Circuit City, Apple, Target, Bose, Staples and BrandsMart

  • Expanded customer base by opening new national retail accounts including
    Target, Bose, and Staples
  • Responsibilities included the management of yearly sales totaling over $40MM.

Education

Education

Program for Journalism and Graphic Design

Keene State College - Keene, New Hampshire