Hector Galindo

Work experience

Work experience
Dec 2009 - May 2010



Establish the ground basis to build Brand image and Brand Equity for Aquaçai Artesian water (new product original from Panama); Develop and execute World Wide launch plans for the product and the brand. Organize marketing department structure, processes and tools to support World Wide implementation. Establish and control Country Marketing Budgets, and manage relationship with advertising and media agencies.

·Launched product and Brand in Panama and Colombia; Preparing for rollout in Costa Rica and Puerto Rico.

oLaunch strategy based on BTL execution, focused on brand placement at specific brand building events and venues. (Low budget – high exposure).

oDifferent levels of consumer knowledge regarding “Artesian” water, and consumer consumption habits defined different communication messages.

·Development and negotiation of marketing plans and budgets for Panama, Colombia, Costa Rica and Puerto Rico with the local distributors.

·Development of marketing documents and tools such as the basis for the Brand Book standards and guidelines, Channel Marketing Strategies, Launch Plans and Strategies Guide, Sales Training and Support Manual, Marketing Budget Control formats and tools, among others.

·Define and develop communication platforms with relevance for different continents and countries based on their experience and interaction (or lack of it) with rain forest (source of Aquaçai water).

Jan 2009 - Dec 2009


H & A Galindo Inc.

Holding company.

Commercial Manager

WadjetPower Energy Solutions, whole owned subsidiary of H&A Galindo Inc.

Solar energy distributors for Latin America.

·Introducing solar energy industry into Latin American countries, market research and representation negotiations stage.

General Manager

ARKA Creative Concepts, whole owned subsidiary of H&A Galindo Inc.

“Below The Line” advertising agency.

·Pitched in for regional consumer promotion project for Coca-Cola Co. Central America, proposal above $200,000

·Pitched in for brand summer promotion, President Beer USA

·Pitched in for brand re-launch, Comercializadora Juan Diaz, San Juan PR.

Nov 2007 - Dec 2008



Structure, manage and coordinate the regional account teams for Citibank, as well as for BMW. Develop processes and policies, train and guide the teams on each account and each country, lead the development of the regional campaigns, supervise the day-to-day executions so they are aligned with the client’s brand strategies.

·Regional lead agency for BMW, overseeing fourteen Latin-American countries (14), of different agencies.

oAdvertising campaigns are developed overseas, our role is to make them suitable for the local market and roll-out the campaigns in a regional basis. Provide support to the local concessionaries to achieve their sales goals with advertising elements.

·Citibank has just acquired two regional banks in Central America, i.e., Banco Uno (GFU), and Cuscatlan, the agency’s role was to support the communication while the consolidation of the acquisition, strengthen the relations with the consumers through a marketing campaign with sound executions on media plans, communications development, and BTL support. The consolidation covered: Panamá, Costa Rica, El Salvador, Honduras, Guatemala and Nicaragua.

oLaunched the regional marketing campaign to position Citibank as the leader bank in Central America.

oDeveloped locally two TV ads that were aired regionally.

Jan 2007 - Nov 2007



Planning, execution and Management of strategies for the Accounts (Clients) Department. Contribute to business bottom-line through the design and implementation of business strategies along with the management team. Client relationship at management and directives level defining brand communication strategies aligned to the brands’ own growth strategies. Trends and opportunity analysis of the different industries and categories where our clients participate to identify and design the exploitation of said opportunities. Advise our clients on a brand development and growth through communication and marketing frame.

Lead a team of eight account executives managing the local advertising and communication needs for over forty “Top-Brands” such as Coca-Cola, Kraft, Motorola, Mattel, Kimberly Clark, Gillette, Toyota, Decameron, Capital Bank, among others.

·Acquired account of the Panamanian Economics and Finance Government (MEF)

·Acquired regional account for the Decameron Hotel and Resort

oDeveloped TV ad aired regionally.

·Development of a successful advertising campaign for local Toyota dealership, earned a local advertising recognition in Panama.

2003 - 2006


COUNTRY MANAGER PANAMA 2004-2006MARKETING MANAGER PANAMA 2003-2004Responsibilities: Development and implementation of marketing strategies focused on profitable salesincreases. Develop and implement CRM. Uncover possibilities for innovation implementations. Negotiate and ensure business alignment with bottling partners. Key accounts relationship management as well as with media communication companies. P&L and marketing budget administration and accountability.Development of consumer and trade promotions.

  • Consistent annual sales increase (volume and profits) over the past three years.
  • Successful incursion into new beverage category (Non-Carbonated), achieving over 10% market share during the first six month on each subcategory (water, flavoredwater, juices, and isotonic).
2001 - 2003

Investment Representative


Responsibilities: Certified Series 7 and 63 (Financial certifications), and Florida Licensed Life and Health Insurance agent. Portfolio and asset management.

2000 - 2001

Business Development Director


Responsibilities: Expand business in Latin America by opening and managing offices in Argentina,Venezuela, Colombia, and Mexico. Develop and implement business strategies to establish the company as the leader provider of loyalty and incentive solutions in the Spanish and Portuguese speaking markets.  Strong marketing support to US companies at their domestic and Hispanic markets, clients such as J&J, Kraft, Coca-Cola, Visa, among others. Strategic account’s management and negotiations.

  • Increased client base by 99% in 6 months.
  • Increased membership base over 200% in 6 months.
Jul 1994 - Dec 2000



Development and implementation of marketing strategies focusing on sales increases through channel marketing, category management and occasion based marketing. Increase consumer base through trade execution strategies such as “ cold product availability” : expand cold drink equipment projects for specific profitable packages, sizes and brands in traditional channels. Management of key accounts such as international fast food chains, hotels and resorts, and convenience-petrol stores.

·Developed channel marketing strategies that increased sales in Puerto Rico by 99%, 50% in Surinam, and over 70% in Dominican Republic.

·Introduced new packages and products in different territories, sales increase 38%.

1990 - 1991

Assistant to Marketing Vice President, International Division


Responsibilities: analyze country’s data sent by world branches to develop global strategies and annual business plans; research and study new opportunities in the international market to be exploited locally by the branches; develop projects to enter the international market with new products in the industrial gases industry.

  • ·Successfully developed a project to expand into Oxygen, Nitrogen, and Argon manufacturing in Colombia --U.S. $20-million project that led to acquisition of a local oxygen leader manufacturing company (Carbogas S.A.).




Northwestern University
  • Majors in Marketing, Finance, Management and Strategy, and International Business.
  • Member of International Business, Marketing, and Latino American and Hispanic Management Association University Clubs.


Rosario University
  • Bachelor in Business Administration.
  • National Marketing Staff Committee and President of local chapter of the Association Internationale des Etudiants en Science Economiques ET commerciales (AIESEC).
  • Marketing Assistant teacher for fifth semester students.


  • Management Development advanced program, INCAE BUSINESS SCHOOL, COSTA RICA, 2005
  • Certificates: Series 7 and 63 – “General Securities Registered Representative” and “Securities Agent State Law”.
  • Coca-Cola Co. development program: Instructor of Post-Mix fundamentals, SupervisingRoute Distribution Effectiveness, Eating & Drinking Channel Fundamentals, ConsumerDriven Sales.


A strategic development focused professional with 15+ years of International marketing experience, branding and advertising, business development, and negotiations. Successful track record of increased territory sales, product launches and market penetration.


  • Head Instructor for “Introduction to Free Trade” for the Colombian-American Chamber of Commerce in Bogotá –Colombia.
  • Marketing summer internship at Corn Products –Division of CPC International Inc. in Chicago.
  • Entrepreneur during college in Colombia