An accomplished marketing communications professional, I have helped companies solve business problems by planning and executing integrated marketing solutions. I enjoy distilling the central purpose of a brand to shape its positioning, identity, and core messages. The emergent tone, voice, and personality meld to build the brand story, an important element in community management and customer relations.
I have worked in full service agency, small business, and eCommerce environments. Previous clients hail from telecommunications, software, technology, consumer package goods, health care and retail sectors. Led service teams for The Iams Company, Sony Ericsson, Tractor Supply Company and others. Researched and prepared insights products for annual trends predictions, Tyson, The Campbell Company, C.H. Guenther and Schwan's.
As a resourceful problem-solver, I piece together information from disparate sources to surface new ideas. As an entrepreneur she's driven, inquisitive, and self-motivated. I'm willing to leverage insight with intuition to take calculated risks and learn from my successes and failures.
The StrengthsFinder analysis suggests these qualities about me: Focus, Strategic, Futuristic, Activator, Ideation, Learner.
Author to a 3-year old blog covering marketing communications,corporate culture, customer experience and social media topics. A contributing author to these blogs: Social Media Explorer, oneforty, Workshifting, Between The Pipes.