High energy, enthusiastic, leader looking to begin a career in the advertising and communications industry, building on my experience inside and outside of the classroom.
World traveling, learning new things, reading, social media, the beach and sunshine!
Sep 2012 - Apr 2013
Graphic Deisigner and Copywriter
The National Student Advertising Competition
A team of 16 students collaborated to create an advertising campaign for Glidden paint located in Walmart retail outlets. The campaign gained more than 600 million impressions, increased market share by 8% and increased Walmart’s SOV by 10%, affecting all Walmart retailers selling Glidden.
• Budget of $10 million
• Regional campaign with 15 DMAs
• Effective reach of 80% and a frequency of 6
• Oklahoma State University placed 3rd
Identified 4 barriers, including Glidden lacks top of mind awareness as a paint retailer and Walmart isn’t considered a home improvement store.
• Developed 5 strategies to address barriers, including using nontraditional media and owned, paid and earned media to reach our 3 segments of women ages 18-25, 26-49 and 50-65 by using heavy in-store promotions to increase foot traffic in the paint department.
Aug 2012 - Apr 2013
Kids Under Construction
Worked part time at Kids Under Construction Early Learning Center, instructing children from the ages of one to four, and also taking care of infants.
Jun 2012 - Aug 2012
Collaborated with a client, Save A Stranger, to create products for them such as website layouts and a mobile app. I also worked with KC Connections to create fliers, business cards and banners for events called Corporate Cocktails.
May 2005 - Aug 2010
Instructed up to 10 school age children from ages 3-12 years
Ensured safety, health, education and general well-being of children
Responsibilities included structured sets of reading, numbers, science, communications, crafts, playground and
During summers, worked full time while taking six college credit hours
Jan 2012 - Present
Aug 2009 - May 2013
Bachelor of Science
Oklahoma State University
I created this media for a class about the Student Union renovations at Oklahoma State.