Supervisor, Creative Services - Drexel University Online
Drexel University Online
I am responsible for the creation of Brand Style and Brand Identity Guidelines for all creative associated with the company. Charged with revision of user interface to increase targeted behaviors and branding, for landing pages, web site and html emails .
Additionally responsible for strategic planning of supporting sales pieces and integration of SEO considerations. Planning, managing, delegating and hands-on creation/coding of creative across a wide range of mediums – web site, banners, html emails, social media, billboards, bus wraps and tv.
2/2006 – 12/2006 Drexel eLearning Web Graphic Designer
As the Web Graphic Designer I was responsible for all marketing, both web and print, materials related to Drexel University’s Online campus. From banner ads (flash and static), html email, magazine/print ads to web site redesigns, I worked independently and collaboratively to get the best results from our marketing materials.