- Focus on promoting and expanding the reach and impact of the Organizations target audience
- Market educational and advocacy content
- Plan the overall communications strategy, develop branding and messaging then promote the Organization and its programs across various media outlets including traditional media as well as seminar and conference speaking opportunities, and the entire online realm of websites, blogs, wikis, social networks and related portals (e.g. Facebook, You Tube, LinkedIn, Twitter, etc.)
- Contribute expertise (e.g. marketing, lobbying, etc) to further the aims of the organization.