I'm a Certified SEO Copywriter, online marketer, and freelance writer that specializes in optimized press releases, web copy, landing pages, articles, email marketing, and social media initiatives. I help brands develop their online presence and build relationships with their target market.  Increasing visibility, awareness, and revenue.

I'm also a freelance writer.  I research, write, and edit stories for print media and online e-zines. I've been published nationally on, Relevant Media, Rollins College Brushings Magazine, and blogged for Success Works, Writania, Terracurve, and The Narrative House. 

Do you need a writer? Feel free to contact me for Social Media, Blogs, Web Content, Email Campaigns, and Feature Stories.

Thanks a million!

Work History

Work History
Oct 2011 - Present

Freelance Writer

Halogen TV Network

Research, write, and edit online articles that fit within the Halogen theme, Be The Change. Site focuses on sustainable living, social justice, green initiatives, and healthy living.

  • Research, write, and edit articles for website.
  • Uploaded email list through MailChimp and created personal brand newsletter to market articles. 
  • Four articles featured in Top Topics of 2011. 
  • Developed articles that reached over 200 hits. 
  • Create editorial calendar with seasonal hot topics. 
  • Lead articles on health, nutrition, and career.
  • Developed social media plan to increase readership to site.  
Aug 2012 - Present

Freelance writer, blogger, SEO Copywriter

Heather Geo Writer

Content Writer Idea Chick and Internet Marketing Consultant 

Why Hire a Certified SEO Copywriter?

Your business needs a unique voice on the Internet. Whether you own a B2B or B2C site - your revenue depends on traffic. 

As an SEO copywriter, I understand the techie side of Google. It’s not just about shoving in keywords and call to action phrases. Your content has to engage visitors, build trust, and persuade them to take action. 

Good SEO copywriting converts by:

  • Increasing website visibility
  • Steering your target market to your website 
  • Building a transparent relationship with consumers through content 
  • Motivating customers to choose your products and services over the competition

Your business needs Google safe copy that resonates with your audience. I can help. 

How much business are you losing by ignoring content marketing? 

Top qualities: Great Results, Expert, On Time

“If only all writers could be like Heather!  Her writing is always of an excellent standard, well presented and edited and delivered in a timely manner.  I would recommend Heather to any prospective client in a heartbeat and am delighted we have had the chance to work together.”

Guy Bailey, Owner Extratime Media

I have worked with the hospitality industry, non-profits, online tutorial firms, content management companies, and more. Here’s what I do. 

Copywriting services

Blog content

Web site copy

Articles (lifestyle and business) 

Product descriptions


Sales pages

Email marketing

White papers

Email auto responders 

Business to business copywriting

Business to consumer copywriting 

Jan 2012 - Sep 2012

Marketing Director

Success Works

Oversee all aspects of marketing including online press releases, interviews, new product creation, and work with a team of feisty women to increase awareness to product line.

  • Create and implement online marketing plan to increase lead generation and product awareness.
  • Dramatically increase newsletter subscribers each month by 30% through LinkedIn, Social Media and content marketing campaign. 
  • Revise responder emails with new incentives and update content through AWeber.
  • Compose new responder emails with company branding in AWeber. 
  • Write optimized press releases, blog content, and white papers that propel brand initiatives.
  • Upload and monitor company blog content through CMS system. 
  • Coordinate public relations efforts with print media, bloggers, and journalists. 
Oct 2011 - Oct 2009

Content Specialist

Revenue Performance Interactive

  • Created optimized web copy with metadata and backlinks, press releases, blogs, and email marketing copy for leading hospitality brands and develop original content that fits in with brand tone and initiatives.
  • Consulted with account managers and clients to develop key strategies for online content direction. 
  • Devised social media marketing plan that increased followers by 150%. 
  • Constructed first RPI social media contest including social media posts, email marketing, informational video, and press release, which resulted in significant increase in interaction across social media channels.
  • Develop and maintain editorial calendar to ensure projects are on target.
  • Create overall RPI formatting standards for content development.
  • Serve as lead editor on company newsletter
  • Manage client contact list for newsletter distribution through Mail Chimp and Constant Contact.
  • Implement company B2B social media marketing initiatives to increase visibility. 
  • Create effective and engaging copy to help brand build relationships with target market
  • Compose, edit, and distribute optimized press releases to wire services.
  • Develop original concept and implemented company newsletter.
  • Represent company at Rollins and UCF career fairs
  • Lead and manage successful internship program resulting in multiple hires, serve as lead contact for UCF and Rollins.
  • Established company MBA internship program with UCF.


Jun 2007 - May 2009

English Literature

Rollins College



Microsoft Windows

Proficient in Word, Excel, PowerPoint

Content Management Systems

Skilled in Word Press.  Basic knowledge of Dreamweaver, FTP, HTML, and CSS. Have built email campaigns through Constant Contact and Mail Chimp.

Mac OS

Certified SEO Copywriter