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Heather Speaks-Bagby, CMP

Leader of World Class Event Teams


Passionate event designer and experience creator. Excels at strategic problem solving, cross-functional leadership, budget development and accountability. Proven leader who inspires teams to achieve their highest potential while creating real value for all stakeholders.

Leadership - Inspiring teams to excellence.

Team Development - Track record of discovering and developing talent and inspiring loyalty.

Strategic Planner - Assess opportunities across multiple priorities, stakeholder opinions, and resource availability to provide optimal event offerings.

Event Development & Execution - Depth of knowledge in all aspects of event development, design, execution.

Customer Training - Nine years of increasing responsibility for live customer training and development in med device space.

Budget Accountability - Annual operating plan development as well as deep dive event budget development and execution for each unique event.

Advocate for Customer - Strong belief in the importance of delivering excellence to customer and building long-lasting relationships.

Integrity - Holds self and team to a high standard of honesty, integrity, and ethical conduct.

Communication - Skilled communicator with strong written and verbal skills.

Work experience

Jun 2007Present

Director, Events

Align Technology

Disruptive Dental Technology Company, Makers of Invisalign

Built and currently lead a team of 10 event professionals, along with dozens of contract planners and vendors. Developed and manage portfolio of over 250 North American events annually, supporting key sales initiatives and reporting into VP, Sales. Responsible for all live customer training, user conferences, employee and industry events, ranging from 10 to 3,000 attendees. Developed and manage annual events operating plan. Identify, implement and support registration platforms to process more than 30K transactions annually. Designed and oversee event marketing campaigns, including all communications to customer. Speaker management. Direct oversight of an annual spend in excess of $14M. 

Jul 2002Jun 2007

General Manager

One World Partners, a BCD M&I Company

Event Agency

Created experiences for conferences, incentives, and meetings for high tech, automotive, medical/dental and telecommunications clients. Clients included Genesys Telecommunications, Align Technology, Freightliner, Kyocera, Siebel Foundation, and Oracle. Developed and led operations, registration, and on-site teams, working directly for president/owner. Grew company more than 200% in four years. One World sold to BCD Travel in 2009.

Feb 2000Aug 2002


Limelight Events

Boutique Event Agency

Founded small agency to manage conferences, incentives, and meetings for several telecommunications company clients, including Ericsson, with an annual budget of approximately $5M. 

Jan 1996Jan 2000

Meeting and Event Specialist


Telecommunications Company

Began events career as an intern in the Ericsson marketing department. Transitioned into a full time position planning meetings, conferences and trade shows for all of Ericsson US, Canada and Mexico.



Certified Meeting Professional

Convention Industry Council (CIC), License 267211


BFA, Studio Art

University of Texas, Austin

Volunteer Work