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Dynamic and multi-talented business strategist and analyst offering over 5 years of experience in driving recruiting and retention initiatives leveraging a distinguished entrepreneurial background. Adept at successfully executing transition efforts while fostering positive team and stakeholder relations. Experience includes utilizing technology and human resources effectively to achieve desired outcomes. Practiced in evaluating processes and procedures and making recommendations on efficiency and operational improvements that positively impact the bottom line. 

Work experience

2013Present

Associate Strategist

PUBLICIS HEALTHCARE
  • Advise top 10 Pharmaceutical Marketing Executives on strategic brand issues to drive growth through the use of differentiated marketing strategies in both new and saturated markets.
  • Led qualitative research teams worldwide to support an over $800M women’s health brand portfolio; created online, in-facility and telephone guides and oversaw analysis of over 400 respondents.
  • Co-created a holistic emotional journey encompassing all stakeholders; used drivers and barriers to identify opportunities for a transformational brand re-launch.

Education

2011

Bachelor of Science

University of Toronto

Economics and Psychology, with Honors