Work History

Work History
Jul 2007 - Present

Senior Account Supervisor

McCann Erickson

August 2010-November 2010:- Nikon: launch of D7000 and P7000 products (print and digital elements). Develop and adapt materials for Latin America market. April 2010-September 2010:- Ethan Allen: September relaunch of Ethan Allen brand- Nespresso: Support for US launchApril 2010 - August 2010:- Verizon Telecommunications Small Business: Intuit product launchJuly 2007 - July 2010:- Lead brand & integration teams for Verizon Wireless, McCann's largest account (in terms of billing & staffing); report into Group Account Director, allowing autonomy to perform above AS level- Sustain long-term, trusted relationships with 10+ VZW clients- Supervise team of up to 4 junior account team staff; administer annual reviews, career path counseling & guidance- Compose & present strategies, deployment plans, agency POVs & responses- Craft, execute, & analyze research initiatives (brand & advertising tracking, strategy development, & creative optimization)- Manage execution of campaigns utilizing TV, cinema, outdoor, non-traditional, & print mediums; maintain billing & scope of work across the two lines of business- Develop and execute digital elements such as microsites, banner ads and mobile applications- Lead team of 14, multi‐discipline agencies across range of integrated VZW projects- Maintain billing & scope of workAdditionally:- Volunteer for McCannCares, an internal group dedicated to serving the NYC community

Jul 2005 - Jul 2007

Account Executive

McCann Erickson

Verizon Wireless – Brand/Product/Integration teams - Managed campaign launches across all mediums - Team lead on category competitive and press; coordinated billing process; developed and maintained all estimates and client approvals

Jul 2004 - Jul 2005

Assistant Account Executive

McCann Erickson
- Verizon Wireless B2B team - Managed several client projects on B2B team: Treo Launch, Push to Talk Launch, BroadbandAccess Launch, covering all advertising facets (TV, Radio, Print, and Out of Home) - Organized functions throughout the advertising process (Creative, Media, Traffic, Production, Billing) - Responsible for all competitive updates
May 2003 - Aug 2003

Arts Administration Intern

The Drama League
- Coordinated first Annual Appeal for member contributions, managed response mechanism and tracked totals - Managed Nominating Committee for Annual Awards - Facilitated the organization and material for the Theater Today Brochure
May 2003 - Aug 2003

Marketing Intern

Women's Wear Daily (WWD)
- Conducted market research that captured data on target market demographics, competitor initiatives, & industry trends, which WWD used to formulate new target markets of advertisers for the publication - Initiated relationships and coordinated promotional efforts with 150+ retail specialty stores - Assisted designer in layout & design of house advertisements & comp ads for potential advertisers - Managed ad boards system to track budgets

Education

Education
Aug 2000 - May 2004

BBA

James Madison University

Activities and Societies:- Founder of Madison Advertising Club- Member of Mu Kappa Tau (recognizing top marking majors)- Member of Madison Marketing Association (MMA)- Trip Leader for Alternative Spring Break (2004) / Participant in Alternative Spring Break (2002 & 2003(- Take Back the Night Advertising Committee- Member of Zeta Tau Alpha / Co-Chair for Zeta Tau Alpha Breast Cancer Awareness Week Promotions (2003)- First Year Orientation Guide (2001 & 2002)

Skills

Skills

Specialties

Foster long-term, trusted and successful client relationships Plan and execute integrated advertising/marketing campaigns Manage television, print, radio, outdoor, non-traditional & brand identity efforts from inception through production Research and analyze category competitive and press Craft and monitor scope of work and billing Team management and career development

Microsoft Office Suite (Word, PPT, Excel)

Summary

Advertising account leader with 360° sustained execution and strategic experience on blue-chip, fast-paced brands. Over six years of experience in the wireless telecommunications and technology category at McCann Erickson. Manage team of up to four junior account team staff. Completed additional account leadership work in the pro-bono space for the NYC Mayor's Office to Combat Domestic Violence. Received the McCann Erickson “Truth Well Told” Award in 2006, granted to exceptional advertising performers for outstanding contributions.

Specialties:

• Foster long-term, successful client relationships• Plan & execute integrated advertising/marketing campaigns • Manage television, print, radio, outdoor, non-traditional & brand identity efforts from inception through production• Digital experience with strategy & executional elements (microsites, banner ads, mobile applications, iPad ads)• Research & analyze category competitive & press • Develop & monitor scope of work & billing• Team management & career development

Interest

- Volunteer for Tribeca Film Festival (2005-2008). Served as liaison for minority filmmakers through Tribeca All Access program. Volunteer for the New York Film Festival (2006, 2007).

- Member, non-profit theater company annual awards nomination committee (2004-2009)

- Additional interests: yoga, swimming & general fitness; international travel; foreign & independent film; museums; theater