Hans Cavenago

Hans Cavenago

ACQUISITION & REVENUE MARKETING

Profile

  • Over 15 years of marketing experience in varied client and agency environments, including Telecommunications and Entertainment (DISH and DIRECTV), Sports (Los Angeles Clippers), Broadcast Media (Univision), Design & Multimedia, and Market Research.
    • Experience includes strategy development and implementation, brand positioning, P&L and portfolio management, direct and retail marketing, domestic and multicultural segments, as well as business development and account management.
    • High degree of business acumen regarding subscription-based models and the cultural nuances of U.S. Hispanics, especially in the Spanish-tier Pay-TV industry.
    • Proven record of increasing revenue and quality of subscriber base, leading marketing and business initiatives, developing innovative solutions, opening new markets and distribution channels, and managing corporate budget and cooperative funds.
  • Strong leader with demonstrated superior data-based, strategic and bottom line thinking. Creative problem solver with excellent presentation, interpersonal, team building, influencing and communication skills.
  • Adept at building culture and collaboration at all levels, in both entrepreneurial and complex corporate environments. Effectively foster C-level relationships internally and externally.  Communication style enables to quickly earn trust and become a thought leader.
  • Fluent English-Spanish individual authorized to reside and work in United States, European Union countries, and Peru.

Recent Honors & Awards

  • Industry Awards:
    • 2015 Top Hispanic Marketer, DishLATINO – issued by Portada 
    • 2014 Leadership in Hispanic Television, DishLATINO – issued by Broadcasting & Cable and Multichannel News
  • Industry Invitations:
    • 2015 and 2014 Hispanic Leadership Summit Panelist – presented by Broadcasting & Cable and Multichannel News
    • 2015 Multicultural TV Cable Show Panelist – presented by Broadcasting & Cable and Multichannel News

Work History

Work History
2011 - Present

Senior Brand Manager

Dish Network

Corporate focus: Telecommunications and Entertainment

  • $15+ Billion Fortune 200, #3 Pay-TV provider in the U.S. and #1 among U.S. Hispanic (DishLATINO) and International markets. DishLATINO is #1 in subscribers and share of voice in the Spanish-tier Pay-TV industry.
  • Responsible for leading acquisition marketing strategies, along with integrated plans to increase DishLATINO’s subscriber base, profitability and awareness. This includes high involvement in the development and implementation of the company’s multicultural marketing strategy and goals as well as full ownership of strategic retail marketing direction. 
2010 - 2011

Marketing Manager

DIRECTV

Corporate focus: Telecommunications and Entertainment

  • $33+ Billion Fortune 100, #1 Pay-TV provider in the U.S. and #2 among U.S. Hispanics (DIRECTV en Español). DIRECTV en Español is the #2 brand in subscribers in the Spanish-tier Pay-TV industry.
  • Responsible for all acquisition marketing activities for indirect channels to increase DIRECTV’s Spanish-package subscriber base and awareness in the U.S. This includes participation in the development and implementation of company’s multicultural marketing strategy as well as full ownership of strategic retail marketing direction.


2010 - 2010

Corporate Lead

Los Angeles Clippers

Corporate focus: Sports and Entertainment

  • $1.5+ Billion Team Value, #5 NBA Team Valuation.
  • Responsible for increasing brand awareness and fan base through in-arena promotional and sponsorship programs (BTL and ATL activities).
2004 - 2009

Senior Director, Marketing & Business Development

ARQ & MEDIA

Agency focus: 3D Graphic Design Imaging, New and Multi-Media

  • • Launched agency operations in the U.S. (2004). Agency focus: 3D Graphic Design and Multimedia imaging.
  • Responsible for marketing, operations and business development activities to drive stable growth and increased revenues. Conducted market analysis, defined strategic targets, segmented services, and managed client portfolio.
2009 - 2009

Marketing Manager

Univision

Corporate focus: Entertainment 

  • #1 most-watched Spanish-language Media Network and Internet site in the U.S., reaching 97% of Hispanic households.
  • Responsible for driving strategic branding and marketing initiatives for desktop and mobile products and services to enhance online consumer experience and increase engagement among U.S. Hispanics.
2001 - 2004

Senior Marketing Manager

Phoenix Marketing International

Agency focus: Marketing Consulting and Market Research

• Responsible for leading, delivering, and reporting general market and multicultural research projects for Fortune 500 companies. Provided clients with strategic insights and profit-driven recommendations for culturally relevant plans to “win” their segments.

Education

Education
2005

Business Management - Marketing

University of California San Diego - UCSD

GPA: 3.65

2003

Marketing - eCommerce

University of California Los Angeles - UCLA

GPA: 3.6

1999

Bachelor in Computer Science – Systems Engineering

University of Lima

GPA: 4.0