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James Welsh is an independent graphic designer and brand strategist working in Ottawa, Canada.

Prior to setting up his self-named design consultancy, James worked for Canada’s Post Office ( as Manager, Brand Development. In this consultative role, he helped internal teams with product and service naming, brand strategy, and brand identity projects. His major accomplishment was the development of a Brand Revitalization Plan for the entire corporation.

Prior to Canada Post, James was co-owner of Victory Design Inc. an award-winning graphic design studio. He lead a team of designers working for clients such as the National Gallery of Canada, the Canadian International Development Agency, the Royal Canadian Mint and the Canadian Museum of Civilization.

James is a Professional member of the Society of Graphic Designers of Canada and is a graduate of the prestigious Sheridan College Graphic Design Program.

Work experience

Jan 2010Present

President and CEO

Victory Marketing Communications
Marketing Communications professional with almost 25 years of experience on both the client and agency side. Core competencies include Corporate Brand Management; Marketing Communications Management; Communication Strategy.
Jul 2010Present

Sessional professor, Graphic Design

Algonquin College

Part-time professor teaching Advanced Typography and Design Process courses to students in the final year of Algonquin's Graphic Design Program.

May 2006Jan 2010

Manager, Brand Development

Canada Post Corp.
In this role I act in 3 specific areas: 1) Lead and support strategic initiatives that increase shareholder value in the Canada Post Brand. This includes corporate brand strategy, brand valuation / equity measures. 2) Support internal clients on brand-related matters i.e. naming, portfolio, new service launches; etc. in order to align with objective 1. 3) Brand Governance: maintain and police correct implantation of corporate brand standards. Act as prime brand contact for entire company in order to align with objective 1.
Apr 2001Apr 2006

Manager, Graphic Design

Canada Post Corp.
Apr 1998Mar 2001

Officer, Graphic Design

Canada Post Corp.

Board member

Association of Registered Graphic Designers of Ontario
Nov 1992Nov 1996

Creative Director

Victory Design Inc.

President, Ottawa Chapter

Society of Graphic Designers of Canada

Senior Designer

Charlton + Company Design



Brand Strategy Certificate

York University - Executive Education Centre - Schulich School of Business

Graphic Design

Sheridan College

Visual Art

High School of Commerce, Vocational Art Programme

Sir Robert Borden High School