Marketing Communications Writer
Italy America Chamber of Commerce of Texas (IACC)
I joined IACC, whose mission is to promote trade relations between Italy and the United States, as the dedicated marcom writer of the third annual Italian Expo. This showcase of Italian excellence highlights the areas of food, wine, fashion, design, tourism, art, and entertainment. Besides creation of content for this event, I also participate in strategic planning involved in promoting the Italian Expo brand. By developing copy that ensures consistent messaging and uniformity in presentation, I am able to help increase brand awareness of Italian Expo. This copy includes web content, press releases, sponsorship proposals, flyers, and brochures.