I am a powerful communicator skilled at translating complex data into easily-understood information and crafting effective marketing materials to promote brand awareness. Creating “ah ha” moments for end users has been my trademark. Whether it is a user manual for a mobile phone or web content for a special promotional event, I am able to distill information into sound bites that people can digest. A journalist by degree, I chose to pursue a career in communication because I wanted to “change” people’s lives by giving them information in an educational and empowering manner.
2011 - Present
Marketing Communications Writer
Italy America Chamber of Commerce of Texas (IACC)
I joined IACC, whose mission is to promote trade relations between Italy and the United States, as the dedicated marcom writer of the third annual Italian Expo. This showcase of Italian excellence highlights the areas of food, wine, fashion, design, tourism, art, and entertainment. Besides creation of content for this event, I also participate in strategic planning involved in promoting the Italian Expo brand. By developing copy that ensures consistent messaging and uniformity in presentation, I am able to help increase brand awareness of Italian Expo. This copy includes web content, press releases, sponsorship proposals, flyers, and brochures.
2009 - 2010
Siemens Energy & Automation
I was hired by PDS to be a member of a Siemens Energy and Automation project team dedicated to producing training documentation to increase the efficiency of the US Postal Service (USPS) postal sorting operations. The documentation consisted of a multi-volume training handbook and troubleshooting guide, showing USPS employees how to operate a huge (two football fields-long) postal sorting machine. Other documentation I developed on the project was detailed procedures and processes for internal applications, which were designed to improve our quality and efficiency.
2002 - 2009
Senior Technical Writer/Information Designer
Nokia Mobile Phones
As an actual end user of Nokia mobile phones, I was excited to become an employee of Nokia and be part of Nokia's "Connecting People" efforts. By working on a global Content Management (CM) team, I helped other Nokia end users learn new and innovative ways of enjoying a mobile lifestyle by designing and developing informative user documentation (user guides, quick start guides, FAQs, and product specific Help files). As one who loves to share information, I was the "go-to" person on my global team regarding US operator requirements and team-related information, as I produced my business unit’s web pages and wiki.
1998 - 2002
Senior Technical Writer
Interstate Battery System of America (IBSA)
Joining the Documentation Team for the top seller of replacement brand batteries in North America proved to be very interesting for me. We provided user documentation (manuals, Help files, web content, flow charts, and procedures/processes) for both the 300+ IBSA distributors and the 400+ IBSA employees. In order to keep its position in the marketplace, IBSA continually was striving to improve the quality of its internal software programs and documentation. Because of IBSA's high standards, I was especially honored to receive the IBSA Crystal Award, which was granted to a select group of employees for outstanding job performance.
1995 - 1998
I began my technical communications career by joining a company who was no stranger to acquisitions and consolidations and had ties to one of the world's most influential aviators, Howard Hughes. Hughes Training, originally a branch of Hughes Aircraft, was acquired by Raytheon (then, ultimately by L-3 Communications after my departure). As a Publication Services team member for this training and simulation powerhouse, whose contracts included the Air Force's F-22 pilot and maintenance training programs, I wrote and edited Publication Services and other departments’ policies and procedures. I regularly reviewed individual processes and the quality system itself for effectiveness, which contributed to the efforts to accomplish ISO 9000 certification.