Summary

Strategic creative with 4 years of advertising agency experience developing integrated, online and offline concepts for a variety of clients.

Work History

Work History
Jul 2009 - Present

Art Director/Designer (Freelance)

Self-Employed

Creative consultant and developer of logo identities, stationary, print collateral, new business materials and web design for: Cruz/Kravetz: Ideas, eData Services US, LLC., Heineken, KCSO - TV Telemundo 33, Linda Noche Events, Living English, Sensis Agency, The Doctora Aliza Foundation and VidaySalud.com

Jul 2005 - Jul 2009

Art Director (Mid Level)

cruz/kravetz: IDEAS

  • Developed integrated online and offline campaigns for Anthem Blue Cross, Charter Communications, Denny's Restaurants, El Pollo Loco and H&R Block
  • Presented creative concepts to potential clients to acquire Hispanic Absolut Vodka, Activate Beauty, Charter Communications and IDT Corporation accounts
  • Produced self-promotional ads that landed the agency new business RFP's with Martell Cognac, MTV and Valvoline brands
  • Conceptualized cost-efficient TV advertising that resulted in increased enrollment rates in H&R Block's Income Tax Preparation Course for the last 4 years
  • Collaborated with agency CCO, VP of Production and ACD to produce El Pollo Loco's award-winning "Taco Celestial" television spot
  • Participated in TV, print and online pre/post-productions in the US and Mexico
  • Developed Style Guides and Brand Specifications for client brands, including Blue Cross of California's NuestroBien Latino initiative
  • Designed traffic driving web banners for NuestroBien.com that over-indexed in click-thru rates for the Hispanic Health & Wellness category
  • Directed freelance designers and web programmers to implement high-end creative executions
  • Designed effective bilingual Direct Mail pieces for Charter Communications with results exceeding General Market control Direct Mail by 12%
Jul 2005 - Jul 2005

Designer (Freelance)

Grupo Gallegos

  • Designed print ads, brochures and self-mailers for Comcast Cable and The Home Depot
  • Worked beyond expectations to ensure creative deliverables met agency standards and deadlines
  • Collaborated with creatives to develop account-winning concepts for Bally Total Fitness

Education

Education
Jan 2002 - Jun 2005

Bachelor's of Science

Art Institute of California - Orange County

Skills

Skills

Adobe CS Design Software

    Illustrator Photoshop InDesign Acrobat Microsoft Office QuarkXPress    

Portfolio