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Summary

Results-oriented Executive Creative Manager offering years of successful supplierand distributor management.

  • Ability to comprehend marketing strategies and offer design solutions and unique creative concepts supporting marketing goals and objectives
  • Ability to prioritize and manage multiple demands and develop projects within tight timeframe
  • Strong organizational and interpersonal skills
  • Ability to work well in a team environment
  • Personable, always cognizant of customer/client's needs
  • Knowledgeable  and passionate about wine and wine industry
  • Areas of expertise include:
    • Wine Tasting Programs
    • Educational Seminars
    • Wine Club Member Services
    • Community Presentations

    • Event Planning                                                     

    • Project Planning Coordination 

    • Creative Team Building                                                       

    • Team Facilitation

    • Problem Resolution                                                     

    • Creative Marketing Strategies
    • Competitor Analysis                                                       

    • Policy and Procedure Development

    • Volunteer Recruitment and Coordination     

    • Strategic and Tactical Planning

Objective

Seeking a position with a progressive, dynamic company that needs and appreciates a results-oriented highly experienced professional, and combines my passion for wine with my extensive Marketing and Public Relations background.

Work History

Marketing, Wine Consultant

Wineitudes

Offer brand marketing for wine & spirits industry retailers, distributors, importers and producers using traditional marketing promotional materials such as brochures, sell sheets, shelf talkers, display pieces, etc.; social media marketing; website design and content management. Wineitudes Monthly newsletter provides offers and wine & spirits information to more than 14,000 individuals as well as offering private wine education seminars, in-home wine events and cellar management.

  • Partner with producers and distributors to research and confirm brand and product details. Developed Wine I Like it Blind Wine Tasting Panels to serve as a focus group system to monitor and respond to consumer feedback and reports to companies about their brands.
  • Plan and schedule public relations objectives and strategies to support client marketing efforts including: wine tasting events, education seminar programs, dinners and wine excursions to promote brand awareness.
  • Plan, organize and coordinate events for charitable organizations, universities, colleges and hospitals
  • Provide wine representation for retailer, charity and trade events.
  • Create and build wine lists and consult on cellar management for retailers and caterers.
  • Clients include: American Importing & Exporting, Inc.; Atlantic Bottling Company; Branches Catering; Cotes de Longué Selections; Just Restaurant; Little Silver Bottle Shop; Mister C's Beach Bistro; R&R Marketing, Takall Vodka; Western Whiskey
Mar 1996Present

Marketing Creative Director & Designer

Hayseeds Creative, LLC

Team leader developing and execution of creative brand strategies and marketing campaigns including price positioning, incentive programs, and consumer marketing. Managed a varied client portfolio and analyzed all media projects and merchandising materials.

  • Perform on-going business and competitive analyses concerning price and product positioning vs category and provide findings and recommendations for corrective action where necessary. Trained, evaluated, and led cross-functional teams at several separate off-site locations.
  • Restructured, mediated and defined departmental policies and identified best-practice procedures to to determine the best marketing paths for clients’ business.
  • Implemented advertising campaigns utilizing video, web and print.
  • Devised and implemented web-based medical symposia and continuing education programs.
  • Projects include: developing video, presentations, trade shows, media conferences, medical symposia, web designs, monographs, editorial design, direct mail, new product launches, and sales promotions.
  • Clients included: ADC; AT&T; Bloomberg Markets Magazine; CCA Industries; CommVault Systems, Inc.; Creative Angle; Crystal Clear Industries; Edward Newland Associates; Elkay Corporate Advisors; Fallon Medica; Ferguson 2000; Howmedica-Stryker Osteonics; IMC; Lewis Gace Bozell;  Oppenheimer Management Corporation; Panasonic Corporation of America; RDC Telemanagement Systems, Inc; Reed Business Information; RJR-Nabisco, Inc; Senior Citizen’s Activities Network (SCAN); Wineitudes
20052010

Advertising & Marketing Director / Staff Sommelier

Ocean Wine & Spirits

Primary leadership force of wine and spirits sales operations. Manage retail marketing operations, inventory management and purchasing decisions. Analyze charitable budgets and donations, organizational profits and losses, and overall marketing and promotions expenditures while enforcing compliance with goals and standards. Spearheaded competitive market analysis, marketing and strategic planning and focused on maintaining superior performance. Created corporate identity program, media kits and successful web marketing program. Conceptualized effective promotion, communication and delivery of Ocean Wine Club member services to more than 6,000 individuals. Developed, designed, and coordinated Wine Tasting, Wine Education Seminar programs, Wine Dinners and Wine Trail Bus as well a maintaining events schedules. Plan and schedule public relations objectives and strategies to support marketing efforts.

  • Successfully developed and implemented Wine Tasting Programs and Wine of the Month Clubs.
  • Lead Wine Tasting events for customers, charitable organizations and the community, such as the Special Olympics, American Cancer Society, Big Brothers & Big Sisters, Jacqueline Wilentz Breast Cancer Center and others.
  • Provide representation in, serving as speaker and member of community boards: Eastern Monmouth Chamber of Commerce Communications Board, Greater Ocean Township Chamber of Commerce Executive Board, as well as the Jersey Shore Running Club’s Board of Directors.
  • Expanded Wine Club Memberships 20% per month throughout first year of operation.
  • Identified/targeted key customers boosting sales 57% over previous year.
19992000

Creative Director

Taramax LLC

Developed and deployed production of a world-wide marketing program for Fendi orologi. Designed electronic marketing program to meet manufacturing and corporate requirements, as well as delivering client loyalty tools for retailers and distributors of products. Drove creation of new timepiece advertising and marketing campaigns through a cross-functional team of managers and designers. Managed creative in 59 countries, originating from US, Switzerland, and Italy. Directed due diligence review of all marketing media portfolios acquired from alliance relationships to maintain corporate and brand identity.

  • Converted creative department to digital/electronic to better serve the sales force and retailers.  Achieved complete implementation in three months.
  • Deployed and executed pioneering sales force training programs to include all global collateral, point-of-sale, print, and promotional materials. Managed market blitzes, new product launches, surveys, etc.
  • Centralized all marketing and production functions in-house from outside agencies within six months reducing costs and keeping programs within schedules and budgets.
  • Created marketing campaigns, managed press coverage and oversaw media placement worldwide.
Jun 19941999

Art Director, Graphic Designer, Studio Manager

Creative Options

Integrated design strategies for high volume, deadline-oriented ad agencies, non-profits and corporate departments. Key creative team member through all stages of marketing. Developed internal production review program and account coordination schedules for growing in-house departments.

  • Established “night shift” design/production studio of medical ad agency to facilitate productivity and reduce costs. Achieved 50% increase in “error free” productivity, turnaround time and a 23% reduction in costs.
  • Designed comprehensive job tracking and job accountability program for medical system’s in-house corporate communications department. Within six months, this system had increased revenue by 34%.
  • Analyzed and revamped non-profit’s direct marketing program, resulting in increased membership and donations.
  • Successfully conducted negotiations and mediations. Represented non-profits at conventions, conferences, and trade shows. Programs resulted in cohesive design strategy, recognizable imagery, increased convention attendance, and increased revenue.
  •  Revamped Wall Street Firm’s in-house marketing department. Selected staff, defined corporate identity and determined procedural guidelines to support global, brand, web, interactive and media productions.
  • Clients included:  American Gas Association; American Institute of Aeronautics & Astronautics; American Red Cross; Computer Sciences Corporation; George Mason University; Inova Health Systems; Newspaper Center; Paralyzed Veterans of America; Powell-Tate; Smithsonian Institution Press; United States Catholic Conference of Bishops; United States Department of Travel & Tourism; United Way of America; Washington Business Journal; Woodward & Lothrop / John Wanamakers
Mar 19951999

Creative Director/Art Director/Studio Manager

Creative Network Systems (CNS)

Integrated design strategies for high volume, deadline-oriented ad agencies, non-profits and corporate departments. Key creative team member through all stages of marketing. Developed internal production review program and account coordination schedules for growing in-house departments.

  • Established “night shift” design and production studio of medical ad agency to facilitate productivity and reduce costs.
  • Achieved 50% increase in “error free” productivity turnaround time and a 23% reduction in costs.
  • Designed comprehensive job tracking and job accountability program for medical system’s in-house corporate communications department. Within six months this system had increased revenue by 34%.
  • Revamped Wall Street Firm’s in-house marketing department. Selected staff, defined corporate identity and determined procedural guidelines to support global, brand, web, interactive and multi-media productions.

References

Craig Donofrio

“I have worked with Barbara in a number of different capacities and through several different companies over the last few years. Her personality is always bright, cheerful and welcoming. She is organized, professional and maintains attention to detail during all projects and events we've worked on together. She has a very eclectic skill set: high wine knowledge, great customer service, computer and website proficiency, conducting private events...she would be a great addition to any team, company or organization!”

Patrick Bautista, CSW

“Barbara is one of the few wine professionals I am privileged to know who exhibits an uncanny ability to clearly describe and articulate her wine assessment. Her contribution to our company's marketing effort was immeasurable."

Stephanie Werthman

“Barbara really cares about pleasing her clients as well as delivering solid creative solutions. She is professional and able to walk into any situation and transform it to a more organized and efficient operation. I learned a great deal working with her and would highly recommend her for future opportunities.”

Jim Sherry

“While working in another part of our web design and development group, Barbara volunteered to help me standardize the look and feel of ~20 web-based courses that had been developed over a period of time. She made excellent design choices and was meticulous in implementing them across the 20 courses. She was knowledgeable and proactive, making excellent suggestions for improvements. She was a pleasure to work with.”

Jerry Kadash, ACH

“In addition to the great depth of knowledge in wines and spirits, Barbara has great talent in creating targeted advertising and promotions. She is very easy to work with, and easily befreinds both vendors and customers alike. Barbara is a great people person, knowledgeable, experienced, and always giving the extra 10 percent."

Nicole Weidelman

“Barbara is true professional. Her creativity and design skills are second to none. Always a pleasure to work with, her projects are consistently accurate and completed on time.”

Emil Lomauro

“I worked very closely with Barbara and find her to be very professional in her dealings with others with a strong attention to detail in all her work. In conjunction with her attention to detail, Barbara is always cognizant of critical time deadlines and is willing to do whatever it takes to meet those deadlines. Barbara would be a great asset to the Creative Group of any organization.”

Gayle Denney

“I had the pleasure of working with Barbara at AT&T. I can honestly say that she is one of the most creative, intelligent and artistic people with whom I have worked with. Even more impressive, she always wears a smile and has a great work attitude and ethic. I would highly recommend Barbara for any position for which she applies. She is a definite asset to any company and its employees.”

Kenneth Brooks

Top qualities: Expert, High Integrity, Creative

“I have had the pleasure of working with Barbara as both a client as well as a vendor. Whenever I need help with design concepts or production, Barbara is the first person I will call because of her professionalism and abilities to get the job done correctly the first time. When I worked for Barbara as a vendor (Graphic Designer/Photo Retoucher) she was always clear with her directions and always had materials ready for me to pick up so that I could start the job with a minimum of questions. Loved working with her in both capacities."

Education

BA

Thomas Edison State College

continuing education

AAS

Art Institute of Pittsburgh

Extra Curricular

Skills

Fireworks
Dreamweaver
Flash
InDesign
Illustrator
Photoshop
Quark Xpress

My Portfolio

Certifications

Certified Wine Educator

Society of Wine Educators

Certified Specialist of Wine

Society of Wine Educators

Certified Image Consultant

AICI

Certified Sommelier

International Sommelier Guild