Hayley Thomas



·Secured client coverage with CityTV, Global, CBC, CHCH, and MTV at Harbinger Communications (HC)

·Liaised with editors at the Globe and Mail, National Post, and Hello! Canada magazine at HC

·Pitched and released 3 media advisories to media outlets across Canada for HC

·Compiled national media lists with tier one and two media at HC

·Distributed matte stories on News Canada for HC

·Appeared on CTV (Live at 5 and Breakfast Television), and Haligonia.ca (an online streaming news page) while working at Clean Nova Scotia (C-NS)

·Created radio PSA’s for Truro radio stations for C-NS


·Developed social media campaigns (Facebook, Twitter, blogs) for various clients at HC

·Implemented a Toronto International Film Festival giveaway with various social media outlets including Twitter Hashtags at HC

·Developed blogger relations for CTV with upcoming events including the Autism Golf Ball

·Assisted with Twitter outreach on various campaigns at Nova Scotia Power (NSP)


·Wrote media advisories and pitch notes for public relations campaigns at HC

·Created and produced communication strategies for EnCana Corporation and Halifax Port Authority with C-NS

·Designed and wrote website content, blog posts, and educational material at NSP

·Produced and distributed press kits with ready-to-publish media releases at HC and C-NS

·Wrote and edited internal weekly newsletters on the intranet at NSP for over 1,900 employees

·Published articles in The Pictou Advocate, Nova Scotia Youth Conservation Core newsletters, and various editorials in Pictou County newspapers at C-NS

·Prepared and delivered presentations at C-NS to various yacht clubs, sailing schools, and boating festivals across the province

·Wrote monthly external newsletters for over 700 stakeholders in downtown Halifax at NSP


·Contributed to the logistics for a Ben & Jerry’s high-profile ice cream launch event, including 4 NHL hockey players, Jerry Greenfield of the brand, and over 40 Toronto media at HC

·Planned an event on behalf of CTV – The Autism Golf Ball – including event logistics, promotion and event support for over 400 attendees.

·Organized a ‘Bowl for Kids Sake’ event at various locations for NSP; created event promotional material, supported logistics and completed registration for all event locations

·Planned and organized an event with political leaders, environmentalists, and tourism officials at C-NS which included event logistics, pitching media and inviting attendees

·Contacted media and organized a brief press conference to follow event for C-NS

Work History

Work History
Jan 2011 - May 2011

Communications and Public Affairs Student

Nova Scotia Power Inc.
Mar 2010 - Oct 2010

Public Relations Student Intern

May 2010 - Sep 2010

Account Coordinator

Harbinger Communications
Jun 2009 - Sep 2009

Public Relations Coordinator/Student Assistant

Clean Nova Scotia


Aug 2008 - Present

Bachelor of Public Relations (Co-operative Education)

Mount Saint Vincent University