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12-year creative Marketing Professional and Social Media Expert with a strong background in corporate communication, training, branding, lead generation and conversion strategies, new media, public speaking, and technology. 

Work History

ERA Wilder Realty, Inc.

Jul 2015Present

Director of Marketing, Nationally Award Winning Team

  • Creating e-cards, personalized listing presentations, digital ads, instructional guides and marketing calendars for our 250+ agents, brokers and staff.
  • Coaching and training in lead generation and management strategies resulting in an overall company lead conversion rate of 9.5%, triple the national average of 3%.
  • Maintains media relations through weekly press release submissions to more than 50 media outlets and press distribution websites/portals.
  • Organize, design and manage events in conjunction with exclusive Facebook marketing campaigns and onsite contests, generating 2000+ leads and 400+ conversions.
  • Grow and manage community engagement on social networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ and Snapchat. Continued daily growth in likes and followers in each network.
Jul 2010Jul 2015

Director of Interactive Marketing / Social Media / IT

  • Launched multiple social media programs and contests that empowered agents, managers and corporate staff to share their personal and professional stories as company brand ambassadors thereby increasing overall social media adoption and engagement by 75%.
  • Developed thriving online communities on Facebook. Instagram, Twitter, Pinterest, LinkedIn, YouTube, Google+.
  • Developed and managed company Facebook ad campaigns ($14k budget), contests and boosted posts through insights and analytics.
  • Implemented lead generation programs through IDX feed installation and partnerships with Zillow, Trulia,,, BoomtownROI, Placester and TigerLeads.
  • Formed a partnership with HouseLens to provide 3d and other multi-media support to our agents in the online marketing of their listings.
  • Managed the development and launch of four company website transitions with SEO benefits of 26% in increased sessions, 24% increase in unique visitors and reduced bounce rate by 40%.
  • Implemented a company-wide paperless policy through partnerships formed with Docusign, Cartavi and ZipForms resulting in a 92% adoption rate and budget savings.
  • Conceptualized and orchestrated internal and external training platforms focused on continued education in social media, paperless procedures and lead generation.
  • Represented ERA Wilder Realty and our national brand, ERA Real Estate, as an Inman News ambassador, contributor and an ERA International Business Conference speaker and social media travel team captain.


Internet marketing and public relations firm specializing in social media, coaching, and promotions for both local and global brands.

  • Developed and executed social media boot camps for a team of international call center executives (Affina), staff of local medical practices, interior design firm (LGB Interiors).
  • Social media consultant boot camps for Catalyst Advertising, LMB Interiors, national investment brokerage (IFS), and a boutique real estate brand (Red Oak).

Social Media Director

Catalyst is a creative and strategic advertising agency focused on innovative brand-building through the convergence of traditional marketing methods with new interactive Web 2.0 solutions.

  • Social Media Marketer for both the South Carolina Lieutenant Governor and Columbia Mayoral campaigns.
  • Social media strategist for a nationally recognized Realogy subsidiary (ERA Wilder Realty).

Office Manager

  • Responsible for managing all operational and support functions of the Insurance News Service office, including general office management, website development and coordination (Webmaster), accounting and financial and public and media relations.
  • Successfully relocated the office of the News Service to a more visible, key location.
  • Assisted in writing press releases, legislative reports, board reports and news clips.
  • Planned successful events associated with news conferences, expos, meetings, conferences and media training throughout South Carolina.
  • Managed membership event planning and communicating with venue officials. Created press packets for press conferences and participated in media interviews.
  • Delivered speeches to a variety of national, regional, statewide, community and insurance groups on insurance topics on behalf of the News Service and the Executive Director.
  • Conducted research and analyzed statistics and data for use in articles, publications and news releases.
  • Instrumental in the recreation and maintenance of the new website which has consistently grown in recognition and served as a resource for media.
  • Responsible for e-news creation and distribution to more than 15 national insurance brands and News Services Board Members.
  • Established a presence and following on social media networks, Facebook and Twitter.


  • Consistently Weekly Top Sales and Listing Agent for Downtown Columbia Office. Sold new homes, investment and commercial real estate.
  • Exclusive Marketing Agent for three exclusive Northeast Columbia neighborhoods. Responsible for online, newspaper, direct mail and magazine advertisements. Designed all marketing products, logos and neighborhood signage. (2002 - 2003)
  • Certified New Home Sales Professional (CSP) 2003
  • SC Real Estate Sales License (2001 - Present)
  • President’s Certificate of Educational Excellence 2003

Interviews & News Features (partial list)

Leadership Experience & Voluntarism

Inman News, Ambassador / Social Media Team (NYC, SF)  (2014 - Present)

Sales and Marketing Council of Columbia, Member  (2011 - Present)

    Publicity and Marketing Chair  (2012, 2013)      

Social Media Club Columbia, Charter Member  (2009 - 2013)

    Communications Chair    

National Association of Women Highway Safety Leaders, State Representative  (2008 - 2012)

Greater Columbia Chamber of Commerce   (2007 - Present)

    Leadership Columbia - Class of 2008    

SC Department of Public Safety - Families of Highway Fatalities,  Member  (2006 - Present)                Board of Directors  (2007 - 2014)

Gamma Phi Beta Sorority Alumni Association  (2006 - Present)

Junior League of Columbia, Inc. (JLC), Active Member  (2002 - Present)

    Board of Directors, Vice President for Communications, Association of Junior League                       International (Area III Rep), Clean Sweep (Chair of Advertising and Public Relations), Leadership JLC, Community Council (Board Member), Communications Council (Board Member), Leadership Columbia (JLC Representative)


SC Board of Realtors/LLR


Real Estate License

South Carolina Real Estate Sales License



Bachelor of Arts, Communication

  • Who’s Who Among Students in American Universities & Colleges

Bachelor of Science, Management Information Systems

  • Microsoft Certified Professional (MCP) 1999


Buddy Rogerson  - Director of Education & Training, ERA Wilder Realty

"Elza Hayen is one of the most talented and gifted person that I have met with Social Media Marketing, SEO, and Mobile Technology. Her knowledge and skills are such, that she has received national recognition. So, if ever you find your business in need of assistance with online web presence, stop your search and contact Elza."

Lori J. Boyce - Marketing Director & Digital Strategist, Afni, Inc.

"Elza is a highly creative professional who gets things done quickly and with quality. Her high energy is contagious and motivating! As a social media channel expert, she brings a wealth of knowledge on what works in social media marketing, and is on the leading edge of new technologies and channels to help expand brands through social media channels."

Allison Dean Love - President, Allison Dean Love Consulting LLC

"I highly recommend Elza Hayen, who worked with me at the SC Insurance News Service for four years. Having also served as Vice President of Communications of Junior League and graduated from Leadership Columbia, she has a great deal of experience in public relations, marketing and communications of all types. Elza's in-depth knowledge and ability with social media marketing, in particular, come from years of detailed research and practical application, including her own blogs through The Hayen Company. Elza is always coming up with creative new ideas and approaches. Elza understands the strategies and tactics needed for different organizations to achieve their ultimate goals - whether it's a short-term campaign or a long-range brand/reputation management issues."

Dan DeLamater - President, Southern Mutual Insurance Company

"Elza is a dependable and industrious person who is a joy to work with. She is detail-oriented and personable."