Hawley             Shoffner

Hawley             Shoffner

Business Development Representative                                         Media Buyer & PLanner/copywriter

  • Chicago IL

Work History

Work History

BUSINESS DEVELOPMENT REPRESENTATIVE

FIRST NORTHERN CREDIT UNION
Sep 2014 - Present

Chicago, IL

I'm currently one of two Business Development Representatives responsible for new member acquisition at First Northern's four Illinois branches. Whether I am attending a new employee orientation onsite at one of our Select Employee Group locations or talking to members of the Evanston and Rockford communities, I attempt to build and maintain relationships with existing and potential members. I also coordinate with branch managers and their staff to plan charitable and member-garnering events. 

VOLUNTEER

FACETS
Oct 2015 - Present

Chicago, IL

I love this organization and I'm overjoyed to donate my time to ensure that its screenings, film festivals, and educational workshops continue to be offered frequently to the community. 

MEDIA BUYER AND PLANNER

COPP MEDIA SERVICES
Oct 2013 - Jul 2014

Wichita, KS

During my time at Copp Media Services, I was the company's primary media buyer for one of Wichita's largest car dealerships, Davis-Moore Auto Group. I also tailored media plans to fit clients' needs and reach their target demographics, used Strata to create outdoor, print, television, and radio buys for clients, and met with clients weekly to discuss potential and ongoing advertising strategies. Researching the most effective ways to spend client dollars was also a big part of my daily routine. The most rewarding part of the position was assisting the Child Advocacy Center of Sedgwick County with pro-bono advertising by scheduling television and radio interviews, assisting at events, and creating child abuse awareness materials using Photoshop.

DETAILS WRITER

GROUPON
Jan 2011 - Jun 2013

Chicago, IL

I originally started as a Market Researcher for the Groupon mobile app when it first launched. This consisted of scouring the internet for potential vendors in Groupon's top markets and passing the information along to sales representatives. Once promoted to Details Writer in February, 2011, I processed six deals a day for Groupon's culture and adventure editorial teams and managed a high workflow that fluctuated on a day-to-day basis. Tasks included writing microcopy, editing deal content, fact checking, and overseeing the creative content for major clients including Live Nation and Ticketmaster. I also expedited deals with short lead times, thus ensuring adequate time for vendors to preview their copy before it hit the website and mobile app. Writing in the Groupon Voice was a fun part of this position and included enlivening factual content with unexpected humor moments. 

BLOGGER

XEX HAIR GALLERY
Oct 2010 - Mar 2011

Chicago, IL

During this freelance opportunity, I conducted market research on fashion, hair, and beauty and composed/posted three articles a week.

BARISTA/MANAGER

Aimee's Coffeehouse
2005 - 2010
Lawrence, KS

At Aimee's Coffeehouse, I was a barista, cook (I made breakfast, lunch, and dinner items), and server. I was also a clerk and cuckoo clock winder at the adjoining antique store (Strong's Antiques). 

CREW MEMBER

LOVE GARDEN SOUNDS
2008 - 2010
Lawrence, KS

While working at Love Garden Sounds, I priced CDs, restocked records, made recommendations to customers, updated the company's social media sites, fed the cats, and danced to Hozac 45s on Friday nights. 

Education

Education

Bachelor of Arts in American History

UNIVERSITY OF KANSAS (Lawrence, KS)
2005 - 2009
  • Emphasis in the Civil War Period and the Black Power Movement
  • Graduated with Distinction (top 10% of class)
  • Listed on Dean's Honor Roll every semester
  • Awarded Certificato Di Lode for excellence in Italian

Study Abroad Program

Centro Linguistico Italiano Dante Alghieri (Florence, Italy)
2008

Over a summer, I studied Italian language and culture  through the University of Kansas's Study Abroad Program.

Programs

Salesforce.com, Strata View, Raddon Integrator, Microsoft Word, PowerPoint, Excel, Outlook, Advantage, AltiGen, Documatix, Photoshop

Interests

making music (https://www.reverbnation.com/hawleyshoffner), watching films (current favorites: 3 Women, Donkey Skin, The Brood), reading comics (currently reading Swamp Thing), eating spaghetti, gluing googly eyes to inanimate objects