Martti Ranin

Martti Ranin


Martti has ICT experience since 1995 and over 10 years of these been based in Asia (Singapore, Ho Chi Minh City, Beijing, Hong Kong and currently Bangkok). His connections with Manufacturers (OEM/ODM/EMS), Telecom Operators, Distributors and Service Providers has taken him from India, Australia, Taiwan, China and all over the major markets in Asia Pacific region.

His entrepreneurial background of over 8 years has given the ability to understand various sides of business; being a buyer and a seller, focusing on Strategic Partnership and the complexity of creating new business in the very competitive Asian market. Profit making and manageable growth has been his key focus areas.

He is currently based in Bangkok, a place where he has lived over three years with his Finnish family.

Work History

Work History
Jun 2005 - Present

Vice President, Asia Sales

Aspocomp Group

- Responsible for global HDI PCB sales in handheld segment (i.e. mobile phones) and focusing on expanding current business with new customers and ODM/OEM/EMS in Asia Pacific region.

Jul 2004 - May 2005

Senior Vice President, Regional Sales and Business Development, Asia Pacific

Mobiltron Asia Pacific Ltd

- Responsible for Global Nokia Mobile Phones account and focusing on expanding current Nokia distribution in mainland China.

- To support it has been based also in Beijing and regular visits to Finland for expanding business to other geographical areas.

- Creating new business for other fulfillment services of mobile phones peripherals and using co-branding for their sales campaigns.

Oct 2003 - Jun 2004

President, South East Asia Pacific

Mobiltron (S.E) Asia Ltd

- Starting and creating new business in mobile phone distribution and fulfillment services in SEAP region on behalf of mobile phone vendors. Customers include network operators, local and regional distributors.

- Focusing in CDMA products (2000 1X) customization and fulfillment services.

- Creating business relationship with several international mobile phone vendors (Compal, Kyocera, Motorola, Nokia, and several Korean manufacturers).

- Main focus in following countries: India, Indonesia, Thailand, and Vietnam.

Aug 2002 - Jun 2003

Senior Manager

Nokia Mobile Phones

- Profit and loss responsibility for the Lifestyle Products profit center.

- Activities include creating the business and product strategy, coaching a team developing the products, managing the relationships towards the suppliers together with sourcing, creating sales together with global product marketing, regional marketing, local marketing and sales units.

Feb 2001 - Jul 2002

Head of Corporate Solutions

Nokia Mobile Phones

- Creating new business strategy of M2M (Machine to Machine) and WLAN (Wireless Local Area Network) products for the Asia Pacific Region. Building new distribution channels, after market service, logistics, and marketing activities to the Nokia offices in Asia Pacific.

- Supporting Asia Pacific regional and local Nokia Networks offices (mainly in Thailand, Malaysia, Indonesia, Singapore, China, New Zealand and Australia) in Operator WLAN business cases.

- Being the main contact person in Corporate Solutions from Nokia head office to the Asia Pacific.

- Making business case of Nokia Mobile Phone’s product offering and its commercial possibilities for dedicated Corporate Segment.

- Creating new distribution channels and finding suitable partners.

Jan 1998 - Jan 2001

Country Manager, Vietnam & Cambodia

Nokia Mobile Phones

- The Country Manager of Nokia Mobile Phones in Vietnam and Cambodia.

- Set up of the whole business i.e. finding distributors, building relationship with operators, recruiting and training Nokia employees, creating after market services, innovative marketing activities, etc.

- Creating excellent press relationship and government contacts, which made possible to be the voice for Telecommunication issues.

Jan 1997 - Dec 1997

Relationship Marketing Manager

Nokia Mobile Phones

- Responsible for the creation of all Relationship Marketing activities in APAC region (e.g., Club Nokia).

- Building strategy for electronic Dealer and Retailer contacts (Extranet).

Apr 1996 - Dec 1996

Manager for Global Marketing Services

Nokia Mobile Phones

Creating new global marketing concepts for local markets like Direct Marketing.

Sep 1995 - Mar 1996

Channel Marketing Manager

Creating Point-Of-Sales concept to Europe, Africa and Middle East -region and a member of Nokia Brand forum, which created the new brand concept in Below-the-Line and Above-the-Line marketing activities.

Jun 1995 - Aug 1995

Product Manager

Responsible of Image-Maker products. Creating new products, and expanding the business offering.

Jun 1994 - May 1995


Lintas Europe

- Consulting of the new markets and producing an exclusive survey of Latvia and its potential for Lintas’ multinational clients (e.g. Unilever, Johnson & Johnson, Nestlé).

Sep 1993 - May 1994

Managing Director

Lintas Make Direct Oy

- An advertising agency specialized in Direct Marketing.

- A member of Lintas Worldwide advertising agency group.

May 1985 - Aug 1993

Managing Director

Active Marketing Finland Oy

- Major owner of the consulting company specialized for Direct Marketing and Telemarketing.

- Finding different ways to use direct marketing as one of the client’s distribution channel, setting up telemarketing organizations, building new concepts for Direct Marketing and Telemarketing, and implementing Customer Relationship Marketing activities.

- Presenting new ideas for clients to communicate constantly with their customers - from monologue to dialogue.

Sep 1981 - Apr 1985

Sales and Marketing Consultant

Oy Torrvali Ab

- Part of the Mercuri-International marketing consulting group.

- Consulting Finnish companies active sales force to improve their selling capability.


Aug 1978 - May 1982

Commercial College Graduate

Finnish Businessmen’s Commercial College