Account Director - Sports and Entertainment
- Project Managing the commercial delivery of Saudi Arabia’s first world-class tennis event for Saudi Aramco and the season sponsors.
- Leading the commercialization of Saudi Telecom Company’s (STC) sports portfolio.
- Delivering STC’s grassroots program (inception to execution) - awarded gold prize in SPIA Asia “Eish Al Thahadi 2019”.
- Managing Asian Football Federation’s (AFC) commercial program sales in the MENA region.
- Played a key role in the commercial strategy and delivery of General Sports Authority’s Diriyah Season that included multiple world-class events (i.e. Joshua vs. Ruiz, Diriyah Tennis Cup, and Concerts)
- Creating commercial proposals and implementing strategic plans for several brands and rightsholders (STC, Public Investment Fund, AFC and Saudi Aramco).