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Hatem Hammour

Sports Marketing and Brand Activation


Jun 2016Present

Partnership Activation Manager - Sports

Intigral Sports
  • Ensuring full and optimal utilization and brand activation of all of Saudi Telecom Company’s (STC) sports rights and assets, currently valued at $41.2 million. 
  • Managing end-to-end operations with world-renowned clubs (Manchester United F.C and Real Madrid C.F.) and all involved 3rd parties.
  • Playing a key role in the 31% increase in STC's ROI on their sports investments.
  • Creating and managing a season-long rights utilization tracker.
  • Responsible for full year projects budgeting - with budgets up to $6.5 million.
  • Creating and implementing project-based strategies, policies, and procedures.
  • Managing the planning and execution of over 150 B2B and B2C conferences and hospitality trips.
  • Project Manager for  MENA's largest grassroots program in partnership with SAFF (Saudi Arabian Football Federation), Manchester United F.C, and Real Madrid C.F.
  • Directing STC's Youtube show for their grassroots program "  Eish Al Tahadi ".
Nov 2014 May 2016

Operations Executive - Sports

Intigral Sports
  • Assisted in planning and executing STC's full year sports campaigns.
  • Collaborated with the planning, creative and account management teams to ensure effective operational procedures.
  • Coordinated day-to-day expenditures and reported all financial matters.
Nov 2012 Aug 2013

Sales Associate

Glentel Inc.
  • Negotiated deals, finalized sales and followed up with customers for feedback.
  • Consistently met and exceeded sales targets.
  • Ranked 8/225 employees (E. Ontario) in sales after only 90 days of appointment.
Feb 2010 Apr 2016

Co-Founder & COO

Balmour Productions
  • Generated revenue streams by acquiring sponsors and activating sponsorships.
  • Organized 5 sell-out events in a 500-seat theatre.
  • Harnessed social networking to drive awareness and enhance fan engagement.
  • Coordinated multiple aspects of event planning, talent acquisition, resource allocation and budgeting.
  • Created and implemented operational procedures throughout the company.



MBA, Sports Management

Escuela Universitaria Real Madrid - Madrid, Spain

Bachelor of Arts, Major (Economics), Minor (Psychology)

Carleton University - Ottawa, Canada


  • Design Thinking, Innovation of Products and Services - MIT Sloan School of Management (link)
  • Anthropology, Sports and Society - Duke University (link)
  • Digital Entrepreneurship - Middlesex University 
  • Sports Facility Management - Barca Innovation Hub (in progress)
  • Coaching Level 1 The FA (link)
  • Football Marketing & Management  - SBIB (link)
  • HABC (Level 2 International Award in Emergency First Aid at Work)  - Highfield (link)


  • Manchester United's Letter:  An appreciation letter from the club to honour my efforts (link).
  • Entrepreneurship:  Co-founded a successful theatre productions company during university.
  • Inspiring the youth and serving the community:   Leading STC's 2015,16, 17 & 18 grassroots program, and inspiring 20,000+ kids across all the regions of KSA ( link).
  • Live TV  broadcast:  Assisted in the Live TV production of a match at the Santiago Bernabeu (link).
  • Motivational Piece:  Problem Identifiers vs. Problem Solvers and The Leader YOUR TEAM Needs