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Hatem Hammour

Sports Marketing and Brand Activation


May 2019Present

Account Director - Sports and Entertainment

RISE Group
  • Project Managing the commercial delivery of Saudi Arabia’s first world-class tennis event for Saudi Aramco and the season sponsors.
  • Leading the commercialization of Saudi Telecom Company’s (STC) sports portfolio.
  • Delivering STC’s grassroots program (inception to execution) - awarded gold prize in SPIA Asia “Eish Al Thahadi 2019”.
  • Managing Asian Football Federation’s (AFC) commercial program sales in the MENA region.
  • Played a key role in the commercial strategy and delivery of General Sports Authority’s Diriyah Season that included multiple world-class events (i.e. Joshua vs. Ruiz, Diriyah Tennis Cup, and Concerts)
  • Creating commercial proposals and implementing strategic plans for several brands and rightsholders (STC, Public Investment Fund, AFC and Saudi Aramco).
Jun 2016May 2019

Partnership Activation Manager - Sports

Intigral Sports
  • Ensured optimal utilization and brand activation of all of STC's sports portfoliopreviously valued at $41.2 million. 
  • Managed end-to-end operations with world-renowned clubs (Manchester United F.C and Real Madrid C.F.) and all involved 3rd parties.
  • Played a key role in the 31% increase in STC's ROI on their sports investments.
  • Responsible for full-year projects budgeting - with budgets up to $6.5 million.
  • Managed the planning and execution of over 150 B2B and B2C conferences and hospitality trips.
  • Project Manager for MENA's largest grassroots program " Eish Al Tahadi 2018 ".
Nov 2014 May 2016

Operations Executive - Sports

Intigral Sports
  • Assisted in planning and executing STC's full year sports campaigns.
  • Collaborated with the planning, creative and account management teams to ensure effective operational procedures.
  • Coordinated day-to-day expenditures and reported all financial matters.
Nov 2012 Aug 2013

Sales Associate

Glentel Inc.
  • Negotiated deals, finalized sales and followed up with customers for feedback.
  • Consistently met and exceeded sales targets.
  • Ranked 8/225 employees (E. Ontario) in sales after only 90 days of appointment.
Feb 2010 Apr 2016

Co-Founder & COO

Balmour Productions
  • Generated revenue streams by acquiring sponsors and activating sponsorships.
  • Organized 5 sell-out events in a 500-seat theatre.
  • Coordinated multiple aspects of event planning, talent acquisition, resource allocation and budgeting.



MBA, Sports Management

Escuela Universitaria Real Madrid - Madrid, Spain

Bachelor of Arts, Major (Economics), Minor (Psychology)

Carleton University - Ottawa, Canada


  • Design Thinking, Innovation of Products and Services - MIT Sloan School of Management (link)
  • Anthropology, Sports and Society - Duke University (link)
  • Coaching Level 1 The FA (link)
  • Football Marketing & Management  - SBIB (link)
  • HABC (Level 2 International Award in Emergency First Aid at Work)  - Highfield (link)


  • Manchester United's Letter:  An appreciation letter from the club to honour my efforts (link).
  • Entrepreneurship:  Co-founded a successful theatre productions company during university.
  • Inspiring the youth and serving the community:   Leading STC's 2015,16, 17,18 & 19 grassroots program, and inspiring 20,000+ kids across all the regions of KSA ( link).
  • Live TV  broadcast:  Lead the Live TV production of a match at the Santiago Bernabeu (link).
  • Motivational Piece:  Problem Identifiers vs. Problem Solvers and The Leader YOUR TEAM Needs