Download PDF

Hatem Hammour

Operational Executive - Sports MARCOM

Work experience

Nov 2014Present

Operational Manager - Sports MARCOM

Intigral Sports
  • Planning Saudi Telecom Company’s (STC) full year sports campaigns to fully utilize STC's international sports sponsorship assets, valued at $90 million.
  • Managing day-to-day communications with world-renowned clubs (Manchester United F.C. and Real Madrid C.F.) and involved 3rd parties.
  • Coordinating costing, budgeting and reporting all financial matters related to the involved stakeholders - with budgets of up to $6.5 million.
  • Ensuring seamless operations in collaboration with account management and creative teams.
  • Optimizing and evolving the overall customer experience by implementing creative and effective corporate hospitality techniques.
  • Creating strategies, policies and procedures to improve data quality and monitoring efficiency for the present CRM.
Feb 2010Present

Co Founder & Executive Producer

Balmour Productions
  • Creating new revenue streams through acquiring sponsors and activating sponsorships.
  • Harnessing social networking to drive awareness and enhance fan engagement.
  • Coordinating all aspects of event planning, including resource allocation and budgetary controls.
  • Recruiting and managing a team of 60+; reducing staff attrition through effective leadership, motivation and engagement.
Dec 2012Sep 2013

Sales Associate

Glentel Inc.
  • Negotiated deals, finalized sales and followed up with customers for feedback.
  • Consistently met and exceeded sales goals.



MBA, Sports Management

Universidad Europea De Madrid (Real Madrid C.F Graduate School) - Madrid, Spain

Graduate Course, Football Marketing and Management

SBIB(Sports Business Institute Barcelona) -Barcelona, Spain

Bachelor of Arts, Major (Economics), Minor (Psychology)

Carleton University - Ottawa, Canada

Key Accomplishments

  • Intigral Sports: Project Manager for STC's 2016 grass-roots soccer schools program in partnership with Manchester United Soccer Schools & Real Madrid Foundation. Spanning 24 schools across 3 cities and engaging more than 1000 students and coaches.
  • Balmour Productions: Coordinated 4 sell-out events in a 500-seat theatre.
  • Glentel: Ranked 8/225 employees (district of Eastern Ontario) in sales after 3 months of joining.


Event Management

Excellent leadership, organizational and time management skills to efficiently balance workload and meet strict deadlines. 


Ability to prioritize complex diversified responsibilities and multi task in a fast paced environment.

Microsoft Office

Access, Excel, Word and Powerpoint.