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Hatem Hammour

Operational Executive - Sports MARCOM


Nov 2014Present

Operational Executive - Sports MARCOM

Intigral Sports
  • Activating and ensuring efficient utilization of STC's international sports sponsorship assets, valued at $90 million.
  • Managing day-to-day operations with world-renowned clubs (Manchester United F.C and Real Madrid C.F.) and all involved 3rd parties.
  • Planning and executing Saudi Telecom Company’s (STC) full year sports campaigns.
  • Project Manager of STC's Grassroots program in partnership with SAFF (Saudi Arabian Football Federation), Manchester United F.C, and Real Madrid C.F.
  • Coordinating costing, budgeting and reporting all financial matters related to the involved stakeholders - with budgets of up to $6.5 million.
  • Collaborating with the planning, creative and account management teams to ensure effective operational procedures.
  • Creating, and monitoring strategies, policies, and procedures that improve the CRM's data quality.
  • Directed STC's Youtube show for their grassroots program "Eish Al Tahadi".
  • (OB Van) Assistant producer of a live TV broadcast with MediaPro.

Feb 2010Present

Co-Founder & COO

Balmour Productions
  • Generating new revenue streams through acquiring sponsors and activating sponsorships.
  • Organized 5 sell-out events in a 500-seat theatre.
  • Recruiting and managing a team of 60+; reducing staff attrition through effective leadership, motivation and engagement.
  • Harnessing social networking to drive awareness and enhance fan engagement.
  • Coordinating aspects of event planning, including resource allocation and budgeting.
  • Implementing operational procedures throughout the company.
Dec 2012Sep 2013

Sales Associate

Glentel Inc.
  • Negotiated deals, finalized sales and followed up with customers for feedback.
  • Consistently met and exceeded sales targets.
  • Ranked 8/225 employees (Eastern Ontario) in sales after only 3 months of appointment.



MBA, Sports Management

Escuela Universitaria Real Madrid (Universidad Europea) - Madrid, Spain

Bachelor of Arts, Major (Economics), Minor (Psychology)

Carleton University - Ottawa, Canada


  • Coaching Level 1The FA 
  • Football Digital Marketing & Social Media - SBIB
  • Football Marketing & Management - SBIB
  • HABC (Level 2 International Award in Emergency First Aid at Work): Highfield
  • Semana Blanca - Real Madrid C.F. 
  • Adwords - Google


  • Saving a life: Saved one of F.C. Manchester United's coaches life and received an appreciation letter.
  • Inspiring the youth and serving the community in  Sports: Becoming the project manager for STC's 2015,16 & 17 grassroots program, and inspiring 20,000+ kids across all the regions in KSA (Media Link).
  • Entrepreneurship: Co-founded a Theatre productions company during university and coordinated 5 sell-out events in a 500-seat theatre.
  • Articles written: Problem Identifiers vs. Problem Solvers