Operational Executive - Sports MARCOM
- Activating and ensuring efficient utilization of STC's international sports sponsorship assets, valued at $90 million.
- Managing day-to-day communications with world-renowned clubs (Manchester United F.C and Real Madrid C.F.) and all involved 3rd parties.
- Planning and executing Saudi Telecom Company’s (STC) full year sports campaigns.
- Project Manager of STC's Grassroots program in partnership with SAFF (Saudi Arabian Football Federation), Manchester United F.C, and Real Madrid C.F.
- Coordinating costing, budgeting and reporting all financial matters related to the involved stakeholders - with budgets of up to $6.5 million.
- Collaborating with the planning, creative and account management teams to ensure effective operational procedures.
- Creating, and monitoring strategies, policies, and procedures that improve the CRM's data quality.
- Directed STC's Youtube show for their grassroots program "Eish Al Tahadi".